The State of Omnichannel Commerce 2026
New research from Anchanto and Demand Metric: 86% of commerce leaders are satisfied with their omnichannel performance, yet only 6% say they can see what's actually happening across it. See where the gap really is, and what's driving the next wave of AI, integrations, and fulfillment investment to close it.
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Satisfaction Is High. Visibility Isn't.
What our research tells us about where operations actually stand.
Satisfied, Not Sighted
86% of leaders are satisfied with their omnichannel performance. Only 6% say they can actually see what’s happening across it, and just 12% call their operations fully optimized. That gap is the strongest signal in this research.
Complexity Has Quietly Compounded
91% of leaders now fulfill orders from two or more locations per country, and manual effort still holds much of it together.
The Hidden Cost Is Manual Work
55% of leaders rely on high or very high manual effort just to keep operations running, even where satisfaction with performance is high.
The Next Wave Is Already Forming
53% rank AI and data capabilities their top transformation priority, with marketplace integrations leading planned investment.
"None of this matters unless it changes how you plan for your next growth phase."
How to Use This Report
See how your channel count, fulfillment footprint, and visibility stack up against senior commerce leaders.
Use real data on where budgets are moving to make the case internally.
See which capabilities your peers are prioritizing over the next 12–24 months.
Replace opinion-driven roadmap debates with what senior operators are actually reporting.