{"id":140896,"date":"2025-10-10T13:12:19","date_gmt":"2025-10-10T07:42:19","guid":{"rendered":"https:\/\/anchanto.com\/o2o-marketing-meaning-and-strategies\/"},"modified":"2025-10-23T13:45:39","modified_gmt":"2025-10-23T08:15:39","slug":"chien-luoc-o2o-marketing","status":"publish","type":"post","link":"https:\/\/prod-qa.anchanto.com\/vn-vn\/chien-luoc-o2o-marketing\/","title":{"rendered":"Ti\u1ebfp Th\u1ecb O2O (Online-to-Offline): L\u00e0m Th\u1ebf N\u00e0o \u0110\u1ec3 Th\u00fac \u0110\u1ea9y Doanh S\u1ed1 C\u1eeda H\u00e0ng Truy\u1ec1n Th\u1ed1ng B\u1eb1ng K\u00eanh Tr\u1ef1c Tuy\u1ebfn"},"content":{"rendered":"\n<p>Tr\u1ea3i nghi\u1ec7m mua s\u1eafm tr\u1ef1c tuy\u1ebfn v\u00e0 t\u1ea1i c\u1eeda h\u00e0ng v\u1eadt l\u00fd \u0111\u00e3 h\u00f2a quy\u1ec7n th\u00e0nh m\u1ed9t. Kh\u00e1ch h\u00e0ng di chuy\u1ec3n t\u1ef1 do gi\u1eefa m\u00e0n h\u00ecnh k\u1ef9 thu\u1eadt s\u1ed1 v\u00e0 c\u1eeda h\u00e0ng truy\u1ec1n th\u1ed1ng: nghi\u00ean c\u1ee9u s\u1ea3n ph\u1ea9m tr\u1ef1c tuy\u1ebfn, so s\u00e1nh gi\u00e1 tr\u00ean \u0111i\u1ec7n tho\u1ea1i di \u0111\u1ed9ng, v\u00e0 \u0111\u1ebfn t\u1eadn n\u01a1i \u0111\u1ec3 s\u1eb5n s\u00e0ng mua h\u00e0ng. \u0110\u1ed1i v\u1edbi c\u00e1c nh\u00e0 b\u00e1n l\u1ebb, s\u1ef1 d\u1ecbch chuy\u1ec3n n\u00e0y mang \u0111\u1ebfn m\u1ed9t c\u01a1 h\u1ed9i r\u00f5 r\u00e0ng: <strong>k\u1ebft n\u1ed1i s\u1ef1 t\u01b0\u01a1ng t\u00e1c s\u1ed1 v\u1edbi h\u00e0nh \u0111\u1ed9ng t\u1ea1i c\u1eeda h\u00e0ng.<\/strong><\/p>\n\n\n\n<p>Ti\u1ebfp th\u1ecb O2O, hay marketing online-to-offline, \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf \u0111\u1ec3 th\u00fac \u0111\u1ea9y v\u00e0 t\u1ea1o \u0111i\u1ec1u ki\u1ec7n cho k\u1ebft n\u1ed1i t\u1eeb tr\u1ef1c tuy\u1ebfn sang c\u1eeda h\u00e0ng. N\u00f3 gi\u00fap c\u00e1c th\u01b0\u01a1ng hi\u1ec7u h\u01b0\u1edbng d\u1eabn kh\u00e1ch h\u00e0ng t\u1eeb kh\u00e1m ph\u00e1 tr\u00ean n\u1ec1n t\u1ea3ng s\u1ed1 \u0111\u1ebfn h\u00e0nh \u0111\u1ed9ng mua s\u1eafm t\u1ea1i c\u1eeda h\u00e0ng. M\u1ed9t nghi\u00ean c\u1ee9u c\u1ee7a McKinsey &amp; Company cho th\u1ea5y <strong>60% \u0111\u1ebfn 70% ng\u01b0\u1eddi mua s\u1eafm<\/strong> s\u1eed d\u1ee5ng c\u1ea3 ph\u01b0\u01a1ng ph\u00e1p tr\u1ef1c tuy\u1ebfn v\u00e0 ngo\u1ea1i tuy\u1ebfn khi nghi\u00ean c\u1ee9u s\u1ea3n ph\u1ea9m. M\u1ed9t nghi\u00ean c\u1ee9u kh\u00e1c t\u1eeb Invoca b\u00e1o c\u00e1o r\u1eb1ng <strong>81% ng\u01b0\u1eddi mua s\u1eafm b\u00e1n l\u1ebb<\/strong> th\u1ef1c hi\u1ec7n nghi\u00ean c\u1ee9u tr\u1ef1c tuy\u1ebfn tr\u01b0\u1edbc khi mua h\u00e0ng t\u1ea1i c\u1eeda h\u00e0ng.<\/p>\n\n\n\n<p>B\u00e0i vi\u1ebft n\u00e0y s\u1ebd ph\u00e2n t\u00edch c\u00e1ch th\u1ee9c ho\u1ea1t \u0111\u1ed9ng c\u1ee7a ti\u1ebfp th\u1ecb O2O, s\u1ef1 kh\u00e1c bi\u1ec7t c\u1ee7a n\u00f3 so v\u1edbi chi\u1ebfn l\u01b0\u1ee3c \u0111a k\u00eanh (Omnichannel), c\u00f9ng v\u1edbi c\u00e1c chi\u1ebfn l\u01b0\u1ee3c, c\u00f4ng c\u1ee5 v\u00e0 chi\u1ebfn thu\u1eadt \u0111ang gi\u00fap c\u00e1c nh\u00e0 b\u00e1n l\u1ebb bi\u1ebfn s\u1ef1 t\u01b0\u01a1ng t\u00e1c s\u1ed1 th\u00e0nh doanh thu th\u1ef1c t\u1ebf.<\/p>\n\n\n\n<p><strong>Nh\u1eefng \u0110i\u1ec3m Ch\u00ednh C\u1ea7n N\u1eafm V\u1eefng<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Ti\u1ebfp th\u1ecb <strong>O2O<\/strong> s\u1eed d\u1ee5ng c\u00e1c chi\u1ebfn d\u1ecbch k\u1ef9 thu\u1eadt s\u1ed1 \u0111\u1ec3 th\u00fac \u0111\u1ea9y l\u01b0\u1ee3t gh\u00e9 th\u0103m c\u1eeda h\u00e0ng th\u00f4ng qua c\u00e1c chi\u1ebfn thu\u1eadt nh\u01b0 <strong>BOPIS<\/strong>, \u0111\u1ecbnh v\u1ecb \u0111\u1ecba l\u00fd (<strong>geotargeting<\/strong>), v\u00e0 m\u00e3 <strong>QR<\/strong> k\u00edch ho\u1ea1t.<\/li>\n\n\n\n<li>N\u00f3 t\u1eadp trung v\u00e0o vi\u1ec7c chuy\u1ec3n \u0111\u1ed5i \u00fd \u0111\u1ecbnh tr\u1ef1c tuy\u1ebfn th\u00e0nh <strong>h\u00e0nh \u0111\u1ed9ng ngo\u1ea1i tuy\u1ebfn<\/strong>, l\u00fd t\u01b0\u1edfng nh\u1ea5t l\u00e0 giao d\u1ecbch mua h\u00e0ng, s\u1eed d\u1ee5ng d\u1eef li\u1ec7u v\u1ecb tr\u00ed, kh\u1ea3 n\u0103ng hi\u1ec3n th\u1ecb t\u1ed3n kho v\u00e0 h\u00e0nh vi kh\u00e1ch h\u00e0ng.<\/li>\n\n\n\n<li>Kh\u00e1c v\u1edbi Omnichannel, O2O mang t\u00ednh <strong>h\u00e0nh \u0111\u1ed9ng t\u1ee9c th\u1eddi<\/strong>, \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf cho c\u00e1c k\u1ebft qu\u1ea3 ng\u1eafn h\u1ea1n, c\u00f3 th\u1ec3 \u0111o l\u01b0\u1eddng \u0111\u01b0\u1ee3c nh\u01b0 l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp c\u1eeda h\u00e0ng v\u00e0 doanh thu.<\/li>\n\n\n\n<li>Chi\u1ebfn l\u01b0\u1ee3c n\u00e0y ph\u1ee5 thu\u1ed9c v\u00e0o h\u1ec7 th\u1ed1ng k\u1ebft n\u1ed1i gi\u1eefa qu\u1ea3ng c\u00e1o, CRM v\u00e0 t\u1ed3n kho \u0111\u1ec3 mang l\u1ea1i tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng li\u1ec1n m\u1ea1ch v\u00e0 th\u00fa v\u1ecb.<\/li>\n\n\n\n<li>C\u00e1c nh\u00e0 b\u00e1n l\u1ebb s\u1eed d\u1ee5ng O2O \u0111\u1ec3 t\u0103ng gi\u00e1 tr\u1ecb \u0111\u01a1n h\u00e0ng trung b\u00ecnh, c\u1ea3i thi\u1ec7n l\u00f2ng trung th\u00e0nh v\u00e0 gi\u1ea3m chi ph\u00ed x\u1eed l\u00fd \u0111\u01a1n h\u00e0ng th\u00f4ng qua vi\u1ec7c th\u1ef1c thi chi\u1ebfn l\u01b0\u1ee3c t\u1ea1i \u0111\u1ecba ph\u01b0\u01a1ng.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-ti\u1ebfp-th\u1ecb-o2o-online-to-offline-la-gi\">Ti\u1ebfp Th\u1ecb O2O (Online-to-Offline) L\u00e0 G\u00ec?<\/h2>\n\n\n\n<p><strong>O2O<\/strong>, hay ti\u1ebfp th\u1ecb online-to-offline, l\u00e0 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c s\u1eed d\u1ee5ng c\u00e1c \u0111i\u1ec3m ch\u1ea1m k\u1ef9 thu\u1eadt s\u1ed1 \u0111\u1ec3 <strong>th\u00fac \u0111\u1ea9y kh\u00e1ch h\u00e0ng \u0111\u1ebfn c\u00e1c c\u1eeda h\u00e0ng v\u1eadt l\u00fd<\/strong>. C\u00e1c th\u01b0\u01a1ng hi\u1ec7u s\u1eed d\u1ee5ng website, \u1ee9ng d\u1ee5ng di \u0111\u1ed9ng, m\u1ea1ng x\u00e3 h\u1ed9i v\u00e0 c\u00e1c chi\u1ebfn d\u1ecbch email \u0111\u1ec3 khuy\u1ebfn kh\u00edch vi\u1ec7c gh\u00e9 th\u0103m c\u1eeda h\u00e0ng, nh\u1eadn h\u00e0ng t\u1ea1i \u0111\u1ecba ph\u01b0\u01a1ng ho\u1eb7c tr\u1ea3i nghi\u1ec7m tr\u1ef1c ti\u1ebfp.<\/p>\n\n\n\n<p>N\u00f3 th\u01b0\u1eddng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng trong c\u00e1c t\u00ecnh hu\u1ed1ng nh\u01b0:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Phi\u1ebfu gi\u1ea3m gi\u00e1 di \u0111\u1ed9ng \u0111\u01b0\u1ee3c quy \u0111\u1ed5i t\u1ea1i c\u1eeda h\u00e0ng.<\/li>\n\n\n\n<li>Mua tr\u1ef1c tuy\u1ebfn, nh\u1eadn t\u1ea1i c\u1eeda h\u00e0ng (<strong>Click-and-collect<\/strong> ho\u1eb7c <strong>BOPIS<\/strong>).<\/li>\n\n\n\n<li>Th\u00f4ng b\u00e1o \u0111\u1ea9y (<strong>Push notification<\/strong>) \u0111\u01b0\u1ee3c k\u00edch ho\u1ea1t b\u1edfi s\u1ef1 g\u1ea7n k\u1ec1 c\u1ee7a c\u1eeda h\u00e0ng.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-c\u01a1-ch\u1ebf-ho\u1ea1t-d\u1ed9ng-c\u1ee7a-ti\u1ebfp-th\u1ecb-o2o\">C\u01a1 Ch\u1ebf Ho\u1ea1t \u0110\u1ed9ng C\u1ee7a Ti\u1ebfp Th\u1ecb O2O<\/h2>\n\n\n\n<p>Quy tr\u00ecnh ti\u1ebfp th\u1ecb O2O b\u1eaft \u0111\u1ea7u khi kh\u00e1ch h\u00e0ng t\u01b0\u01a1ng t\u00e1c v\u1edbi th\u01b0\u01a1ng hi\u1ec7u tr\u1ef1c tuy\u1ebfn. \u0110\u00f3 c\u00f3 th\u1ec3 l\u00e0 th\u00f4ng qua m\u1ed9t qu\u1ea3ng c\u00e1o, t\u00ecm ki\u1ebfm s\u1ea3n ph\u1ea9m ho\u1eb7c m\u1ed9t chi\u1ebfn d\u1ecbch email. Thay v\u00ec ho\u00e0n t\u1ea5t vi\u1ec7c mua h\u00e0ng k\u1ef9 thu\u1eadt s\u1ed1, ng\u01b0\u1eddi mua s\u1eafm \u0111\u01b0\u1ee3c khuy\u1ebfn kh\u00edch gh\u00e9 th\u0103m m\u1ed9t c\u1eeda h\u00e0ng g\u1ea7n \u0111\u00f3. \u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 l\u00e0 \u0111\u1ec3 <strong>\u0111\u1eb7t tr\u01b0\u1edbc m\u1ed9t s\u1ea3n ph\u1ea9m<\/strong>, \u0111\u1ed5i m\u1ed9t \u01b0u \u0111\u00e3i \u0111\u1eb7c bi\u1ec7t ho\u1eb7c xem th\u00eam c\u00e1c l\u1ef1a ch\u1ecdn tr\u1ef1c ti\u1ebfp.<\/p>\n\n\n\n<p>\u1ede c\u1ea5p \u0111\u1ed9 v\u1eadn h\u00e0nh, c\u00e1c chi\u1ebfn l\u01b0\u1ee3c O2O \u0111\u00f2i h\u1ecfi s\u1ef1 ph\u1ed1i h\u1ee3p gi\u1eefa c\u00e1c h\u1ec7 th\u1ed1ng k\u1ef9 thu\u1eadt s\u1ed1 v\u00e0 v\u1eadt l\u00fd. \u0110i\u1ec1u n\u00e0y bao g\u1ed3m <strong>\u0111\u1ed3ng b\u1ed9 h\u00f3a d\u1eef li\u1ec7u t\u1ed3n kho<\/strong>, s\u1eed d\u1ee5ng t\u00ednh n\u0103ng <strong>nh\u1eafm m\u1ee5c ti\u00eau d\u1ef1a tr\u00ean v\u1ecb tr\u00ed<\/strong> v\u00e0 theo d\u00f5i h\u00e0nh vi kh\u00e1ch h\u00e0ng tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng. M\u1ed7i l\u01b0\u1ee3t gh\u00e9 th\u0103m c\u1eeda h\u00e0ng c\u0169ng cung c\u1ea5p th\u00f4ng tin chi ti\u1ebft m\u1edbi cho c\u00e1c chi\u1ebfn d\u1ecbch t\u01b0\u01a1ng lai, l\u00e0m cho chi\u1ebfn l\u01b0\u1ee3c tr\u1edf n\u00ean th\u00f4ng minh h\u01a1n theo th\u1eddi gian.<\/p>\n\n\n\n<p>Khi \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n \u0111\u00fang c\u00e1ch, O2O kh\u00f4ng ch\u1ec9 th\u00fac \u0111\u1ea9y l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp. N\u00f3 c\u00f2n <strong>t\u0103ng gi\u00e1 tr\u1ecb \u0111\u01a1n h\u00e0ng trung b\u00ecnh<\/strong>, c\u1ea3i thi\u1ec7n t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i v\u00e0 gi\u00fap c\u00e1c nh\u00e0 b\u00e1n l\u1ebb c\u1ea1nh tranh ch\u00ednh x\u00e1c t\u1ea1i \u0111\u1ecba ph\u01b0\u01a1ng. Quan tr\u1ecdng nh\u1ea5t, n\u00f3 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u c\u1ee7a ng\u01b0\u1eddi mua s\u1eafm, mang l\u1ea1i cho h\u1ecd s\u1ef1 linh ho\u1ea1t \u0111\u1ed3ng th\u1eddi c\u1ee7ng c\u1ed1 m\u1ed1i quan h\u1ec7 t\u1ea1i c\u1eeda h\u00e0ng.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-o2o-marketing-so-v\u1edbi-chi\u1ebfn-l\u01b0\u1ee3c-omnichannel\">O2O Marketing So V\u1edbi Chi\u1ebfn L\u01b0\u1ee3c Omnichannel<\/h2>\n\n\n\n<p>M\u1eb7c d\u00f9 c\u1ea3 ti\u1ebfp th\u1ecb O2O v\u00e0 chi\u1ebfn l\u01b0\u1ee3c Omnichannel \u0111\u1ec1u k\u1ebft n\u1ed1i tr\u1ea3i nghi\u1ec7m k\u1ef9 thu\u1eadt s\u1ed1 v\u00e0 v\u1eadt l\u00fd, ch\u00fang \u0111\u00f3ng nh\u1eefng vai tr\u00f2 r\u1ea5t kh\u00e1c nhau trong chi\u1ebfn l\u01b0\u1ee3c b\u00e1n l\u1ebb.<\/p>\n\n\n\n<p><strong>Chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb O2O<\/strong> t\u1eadp trung v\u00e0o chi\u1ebfn d\u1ecbch. N\u00f3 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 th\u00fac \u0111\u1ea9y c\u00e1c h\u00e0nh \u0111\u1ed9ng c\u1ee5 th\u1ec3, v\u1edbi m\u1ee5c ti\u00eau l\u00e0 bi\u1ebfn m\u1ed1i quan t\u00e2m tr\u1ef1c tuy\u1ebfn th\u00e0nh h\u00e0nh vi ngo\u1ea1i tuy\u1ebfn c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c theo d\u00f5i v\u00e0 \u0111o l\u01b0\u1eddng. Nh\u1eefng n\u1ed7 l\u1ef1c n\u00e0y th\u01b0\u1eddng b\u1ecb r\u00e0ng bu\u1ed9c v\u1ec1 th\u1eddi gian, c\u1ee5 th\u1ec3 theo v\u1ecb tr\u00ed v\u00e0 h\u01b0\u1edbng t\u1edbi c\u00e1c k\u1ebft qu\u1ea3 t\u1ee9c th\u00ec.<\/p>\n\n\n\n<p><strong>Omnichannel<\/strong> r\u1ed9ng l\u1edbn h\u01a1n v\u00e0 \u0111\u1ecbnh h\u01b0\u1edbng theo c\u01a1 s\u1edf h\u1ea1 t\u1ea7ng. N\u00f3 nh\u1eb1m m\u1ee5c \u0111\u00edch duy tr\u00ec <strong>tr\u1ea3i nghi\u1ec7m nh\u1ea5t qu\u00e1n<\/strong> tr\u00ean m\u1ecdi k\u00eanh m\u00e0 kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng, c\u00f3 th\u1ec3 l\u00e0 duy\u1ec7t website, tr\u00f2 chuy\u1ec7n v\u1edbi b\u1ed9 ph\u1eadn h\u1ed7 tr\u1ee3, nh\u1eadn email ho\u1eb7c mua s\u1eafm t\u1ea1i c\u1eeda h\u00e0ng. N\u00f3 d\u1ef1a tr\u00ean c\u00e1c h\u1ec7 th\u1ed1ng h\u1ee3p nh\u1ea5t \u0111\u1ec3 gi\u1eef cho d\u1eef li\u1ec7u, th\u00f4ng \u0111i\u1ec7p v\u00e0 d\u1ecbch v\u1ee5 \u0111\u01b0\u1ee3c k\u1ebft n\u1ed1i t\u1ea1i m\u1ecdi \u0111i\u1ec3m ch\u1ea1m.<\/p>\n\n\n\n<p>D\u01b0\u1edbi \u0111\u00e2y l\u00e0 b\u00e0i vi\u1ebft \u0111\u01b0\u1ee3c d\u1ecbch v\u00e0 t\u1ed1i \u01b0u h\u00f3a SEO cho Anchanto Vi\u1ec7t Nam, v\u1edbi gi\u1ecdng v\u0103n chuy\u00ean nghi\u1ec7p v\u00e0 m\u1ea1ch l\u1ea1c.<\/p>\n\n\n\n<h1 class=\"wp-block-heading\">Ti\u1ebfp Th\u1ecb O2O (Online-to-Offline): L\u00e0m Th\u1ebf N\u00e0o \u0110\u1ec3 Th\u00fac \u0110\u1ea9y Doanh S\u1ed1 C\u1eeda H\u00e0ng V\u1eadt L\u00fd B\u1eb1ng K\u00eanh Tr\u1ef1c Tuy\u1ebfn<\/h1>\n\n\n\n<p>Tr\u1ea3i nghi\u1ec7m mua s\u1eafm tr\u1ef1c tuy\u1ebfn v\u00e0 t\u1ea1i c\u1eeda h\u00e0ng v\u1eadt l\u00fd \u0111\u00e3 h\u00f2a quy\u1ec7n th\u00e0nh m\u1ed9t. Kh\u00e1ch h\u00e0ng di chuy\u1ec3n t\u1ef1 do gi\u1eefa m\u00e0n h\u00ecnh k\u1ef9 thu\u1eadt s\u1ed1 v\u00e0 c\u1eeda h\u00e0ng truy\u1ec1n th\u1ed1ng: nghi\u00ean c\u1ee9u s\u1ea3n ph\u1ea9m tr\u1ef1c tuy\u1ebfn, so s\u00e1nh gi\u00e1 tr\u00ean \u0111i\u1ec7n tho\u1ea1i di \u0111\u1ed9ng, v\u00e0 \u0111\u1ebfn t\u1eadn n\u01a1i \u0111\u1ec3 s\u1eb5n s\u00e0ng mua h\u00e0ng. \u0110\u1ed1i v\u1edbi c\u00e1c nh\u00e0 b\u00e1n l\u1ebb, s\u1ef1 d\u1ecbch chuy\u1ec3n n\u00e0y mang \u0111\u1ebfn m\u1ed9t c\u01a1 h\u1ed9i r\u00f5 r\u00e0ng: <strong>k\u1ebft n\u1ed1i s\u1ef1 t\u01b0\u01a1ng t\u00e1c s\u1ed1 v\u1edbi h\u00e0nh \u0111\u1ed9ng t\u1ea1i c\u1eeda h\u00e0ng.<\/strong><\/p>\n\n\n\n<p>Ti\u1ebfp th\u1ecb O2O, hay marketing online-to-offline, \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf \u0111\u1ec3 th\u00fac \u0111\u1ea9y v\u00e0 t\u1ea1o \u0111i\u1ec1u ki\u1ec7n cho k\u1ebft n\u1ed1i t\u1eeb tr\u1ef1c tuy\u1ebfn sang c\u1eeda h\u00e0ng. N\u00f3 gi\u00fap c\u00e1c th\u01b0\u01a1ng hi\u1ec7u h\u01b0\u1edbng d\u1eabn kh\u00e1ch h\u00e0ng t\u1eeb kh\u00e1m ph\u00e1 tr\u00ean n\u1ec1n t\u1ea3ng s\u1ed1 \u0111\u1ebfn h\u00e0nh \u0111\u1ed9ng mua s\u1eafm t\u1ea1i c\u1eeda h\u00e0ng. M\u1ed9t nghi\u00ean c\u1ee9u c\u1ee7a McKinsey &amp; Company cho th\u1ea5y <strong>60% \u0111\u1ebfn 70% ng\u01b0\u1eddi mua s\u1eafm<\/strong> [1] s\u1eed d\u1ee5ng c\u1ea3 ph\u01b0\u01a1ng ph\u00e1p tr\u1ef1c tuy\u1ebfn v\u00e0 ngo\u1ea1i tuy\u1ebfn khi nghi\u00ean c\u1ee9u s\u1ea3n ph\u1ea9m. M\u1ed9t nghi\u00ean c\u1ee9u kh\u00e1c t\u1eeb Invoca b\u00e1o c\u00e1o r\u1eb1ng <strong>81% ng\u01b0\u1eddi mua s\u1eafm b\u00e1n l\u1ebb<\/strong> [2] th\u1ef1c hi\u1ec7n nghi\u00ean c\u1ee9u tr\u1ef1c tuy\u1ebfn tr\u01b0\u1edbc khi mua h\u00e0ng t\u1ea1i c\u1eeda h\u00e0ng.<\/p>\n\n\n\n<p>B\u00e0i vi\u1ebft n\u00e0y s\u1ebd ph\u00e2n t\u00edch c\u00e1ch th\u1ee9c ho\u1ea1t \u0111\u1ed9ng c\u1ee7a ti\u1ebfp th\u1ecb O2O, s\u1ef1 kh\u00e1c bi\u1ec7t c\u1ee7a n\u00f3 so v\u1edbi chi\u1ebfn l\u01b0\u1ee3c \u0111a k\u00eanh (Omnichannel), c\u00f9ng v\u1edbi c\u00e1c chi\u1ebfn l\u01b0\u1ee3c, c\u00f4ng c\u1ee5 v\u00e0 chi\u1ebfn thu\u1eadt \u0111ang gi\u00fap c\u00e1c nh\u00e0 b\u00e1n l\u1ebb bi\u1ebfn s\u1ef1 t\u01b0\u01a1ng t\u00e1c s\u1ed1 th\u00e0nh doanh thu th\u1ef1c t\u1ebf.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-nh\u1eefng-di\u1ec3m-chinh-c\u1ea7n-n\u1eafm-v\u1eefng\"><strong>Nh\u1eefng \u0110i\u1ec3m Ch\u00ednh C\u1ea7n N\u1eafm V\u1eefng:<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Ti\u1ebfp th\u1ecb <strong>O2O<\/strong> s\u1eed d\u1ee5ng c\u00e1c chi\u1ebfn d\u1ecbch k\u1ef9 thu\u1eadt s\u1ed1 \u0111\u1ec3 th\u00fac \u0111\u1ea9y l\u01b0\u1ee3t gh\u00e9 th\u0103m c\u1eeda h\u00e0ng th\u00f4ng qua c\u00e1c chi\u1ebfn thu\u1eadt nh\u01b0 <strong>BOPIS<\/strong>, \u0111\u1ecbnh v\u1ecb \u0111\u1ecba l\u00fd (<strong>geotargeting<\/strong>), v\u00e0 m\u00e3 <strong>QR<\/strong> k\u00edch ho\u1ea1t.<\/li>\n\n\n\n<li>N\u00f3 t\u1eadp trung v\u00e0o vi\u1ec7c chuy\u1ec3n \u0111\u1ed5i \u00fd \u0111\u1ecbnh tr\u1ef1c tuy\u1ebfn th\u00e0nh <strong>h\u00e0nh \u0111\u1ed9ng ngo\u1ea1i tuy\u1ebfn<\/strong>, l\u00fd t\u01b0\u1edfng nh\u1ea5t l\u00e0 giao d\u1ecbch mua h\u00e0ng, s\u1eed d\u1ee5ng d\u1eef li\u1ec7u v\u1ecb tr\u00ed, kh\u1ea3 n\u0103ng hi\u1ec3n th\u1ecb t\u1ed3n kho v\u00e0 h\u00e0nh vi kh\u00e1ch h\u00e0ng.<\/li>\n\n\n\n<li>Kh\u00e1c v\u1edbi Omnichannel, O2O mang t\u00ednh <strong>h\u00e0nh \u0111\u1ed9ng t\u1ee9c th\u1eddi<\/strong>, \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf cho c\u00e1c k\u1ebft qu\u1ea3 ng\u1eafn h\u1ea1n, c\u00f3 th\u1ec3 \u0111o l\u01b0\u1eddng \u0111\u01b0\u1ee3c nh\u01b0 l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp c\u1eeda h\u00e0ng v\u00e0 doanh thu.<\/li>\n\n\n\n<li>Chi\u1ebfn l\u01b0\u1ee3c n\u00e0y ph\u1ee5 thu\u1ed9c v\u00e0o h\u1ec7 th\u1ed1ng k\u1ebft n\u1ed1i gi\u1eefa qu\u1ea3ng c\u00e1o, CRM v\u00e0 t\u1ed3n kho \u0111\u1ec3 mang l\u1ea1i tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng li\u1ec1n m\u1ea1ch v\u00e0 th\u00fa v\u1ecb.<\/li>\n\n\n\n<li>C\u00e1c nh\u00e0 b\u00e1n l\u1ebb s\u1eed d\u1ee5ng O2O \u0111\u1ec3 t\u0103ng gi\u00e1 tr\u1ecb \u0111\u01a1n h\u00e0ng trung b\u00ecnh, c\u1ea3i thi\u1ec7n l\u00f2ng trung th\u00e0nh v\u00e0 gi\u1ea3m chi ph\u00ed x\u1eed l\u00fd \u0111\u01a1n h\u00e0ng th\u00f4ng qua vi\u1ec7c th\u1ef1c thi chi\u1ebfn l\u01b0\u1ee3c t\u1ea1i \u0111\u1ecba ph\u01b0\u01a1ng.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Ti\u1ebfp Th\u1ecb O2O (Online-to-Offline) L\u00e0 G\u00ec?<\/strong><\/h2>\n\n\n\n<p><strong>O2O<\/strong>, hay ti\u1ebfp th\u1ecb online-to-offline, l\u00e0 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c s\u1eed d\u1ee5ng c\u00e1c \u0111i\u1ec3m ch\u1ea1m k\u1ef9 thu\u1eadt s\u1ed1 \u0111\u1ec3 <strong>th\u00fac \u0111\u1ea9y kh\u00e1ch h\u00e0ng \u0111\u1ebfn c\u00e1c c\u1eeda h\u00e0ng v\u1eadt l\u00fd<\/strong>. C\u00e1c th\u01b0\u01a1ng hi\u1ec7u s\u1eed d\u1ee5ng website, \u1ee9ng d\u1ee5ng di \u0111\u1ed9ng, m\u1ea1ng x\u00e3 h\u1ed9i v\u00e0 c\u00e1c chi\u1ebfn d\u1ecbch email \u0111\u1ec3 khuy\u1ebfn kh\u00edch vi\u1ec7c gh\u00e9 th\u0103m c\u1eeda h\u00e0ng, nh\u1eadn h\u00e0ng t\u1ea1i \u0111\u1ecba ph\u01b0\u01a1ng ho\u1eb7c tr\u1ea3i nghi\u1ec7m tr\u1ef1c ti\u1ebfp.<\/p>\n\n\n\n<p>N\u00f3 th\u01b0\u1eddng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng trong c\u00e1c t\u00ecnh hu\u1ed1ng nh\u01b0:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Phi\u1ebfu gi\u1ea3m gi\u00e1 di \u0111\u1ed9ng \u0111\u01b0\u1ee3c quy \u0111\u1ed5i t\u1ea1i c\u1eeda h\u00e0ng.<\/li>\n\n\n\n<li>Mua tr\u1ef1c tuy\u1ebfn, nh\u1eadn t\u1ea1i c\u1eeda h\u00e0ng (<strong>Click-and-collect<\/strong> ho\u1eb7c <strong>BOPIS<\/strong>).<\/li>\n\n\n\n<li>Th\u00f4ng b\u00e1o \u0111\u1ea9y (<strong>Push notification<\/strong>) \u0111\u01b0\u1ee3c k\u00edch ho\u1ea1t b\u1edfi s\u1ef1 g\u1ea7n k\u1ec1 c\u1ee7a c\u1eeda h\u00e0ng.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>C\u01a1 Ch\u1ebf Ho\u1ea1t \u0110\u1ed9ng C\u1ee7a Ti\u1ebfp Th\u1ecb O2O<\/strong><\/h3>\n\n\n\n<p>Quy tr\u00ecnh ti\u1ebfp th\u1ecb O2O b\u1eaft \u0111\u1ea7u khi kh\u00e1ch h\u00e0ng t\u01b0\u01a1ng t\u00e1c v\u1edbi th\u01b0\u01a1ng hi\u1ec7u tr\u1ef1c tuy\u1ebfn. \u0110\u00f3 c\u00f3 th\u1ec3 l\u00e0 th\u00f4ng qua m\u1ed9t qu\u1ea3ng c\u00e1o, t\u00ecm ki\u1ebfm s\u1ea3n ph\u1ea9m ho\u1eb7c m\u1ed9t chi\u1ebfn d\u1ecbch email. Thay v\u00ec ho\u00e0n t\u1ea5t vi\u1ec7c mua h\u00e0ng k\u1ef9 thu\u1eadt s\u1ed1, ng\u01b0\u1eddi mua s\u1eafm \u0111\u01b0\u1ee3c khuy\u1ebfn kh\u00edch gh\u00e9 th\u0103m m\u1ed9t c\u1eeda h\u00e0ng g\u1ea7n \u0111\u00f3. \u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 l\u00e0 \u0111\u1ec3 <strong>\u0111\u1eb7t tr\u01b0\u1edbc m\u1ed9t s\u1ea3n ph\u1ea9m<\/strong>, \u0111\u1ed5i m\u1ed9t \u01b0u \u0111\u00e3i \u0111\u1eb7c bi\u1ec7t ho\u1eb7c xem th\u00eam c\u00e1c l\u1ef1a ch\u1ecdn tr\u1ef1c ti\u1ebfp.<\/p>\n\n\n\n<p>\u1ede c\u1ea5p \u0111\u1ed9 v\u1eadn h\u00e0nh, c\u00e1c chi\u1ebfn l\u01b0\u1ee3c O2O \u0111\u00f2i h\u1ecfi s\u1ef1 ph\u1ed1i h\u1ee3p gi\u1eefa c\u00e1c h\u1ec7 th\u1ed1ng k\u1ef9 thu\u1eadt s\u1ed1 v\u00e0 v\u1eadt l\u00fd. \u0110i\u1ec1u n\u00e0y bao g\u1ed3m <strong>\u0111\u1ed3ng b\u1ed9 h\u00f3a d\u1eef li\u1ec7u t\u1ed3n kho<\/strong>, s\u1eed d\u1ee5ng t\u00ednh n\u0103ng <strong>nh\u1eafm m\u1ee5c ti\u00eau d\u1ef1a tr\u00ean v\u1ecb tr\u00ed<\/strong> v\u00e0 theo d\u00f5i h\u00e0nh vi kh\u00e1ch h\u00e0ng tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng. M\u1ed7i l\u01b0\u1ee3t gh\u00e9 th\u0103m c\u1eeda h\u00e0ng c\u0169ng cung c\u1ea5p th\u00f4ng tin chi ti\u1ebft m\u1edbi cho c\u00e1c chi\u1ebfn d\u1ecbch t\u01b0\u01a1ng lai, l\u00e0m cho chi\u1ebfn l\u01b0\u1ee3c tr\u1edf n\u00ean th\u00f4ng minh h\u01a1n theo th\u1eddi gian.<\/p>\n\n\n\n<p>Khi \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n \u0111\u00fang c\u00e1ch, O2O kh\u00f4ng ch\u1ec9 th\u00fac \u0111\u1ea9y l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp. N\u00f3 c\u00f2n <strong>t\u0103ng gi\u00e1 tr\u1ecb \u0111\u01a1n h\u00e0ng trung b\u00ecnh<\/strong>, c\u1ea3i thi\u1ec7n t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i v\u00e0 gi\u00fap c\u00e1c nh\u00e0 b\u00e1n l\u1ebb c\u1ea1nh tranh ch\u00ednh x\u00e1c t\u1ea1i \u0111\u1ecba ph\u01b0\u01a1ng. Quan tr\u1ecdng nh\u1ea5t, n\u00f3 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u c\u1ee7a ng\u01b0\u1eddi mua s\u1eafm, mang l\u1ea1i cho h\u1ecd s\u1ef1 linh ho\u1ea1t \u0111\u1ed3ng th\u1eddi c\u1ee7ng c\u1ed1 m\u1ed1i quan h\u1ec7 t\u1ea1i c\u1eeda h\u00e0ng.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>O2O Marketing So V\u1edbi Chi\u1ebfn L\u01b0\u1ee3c Omnichannel<\/strong><\/h2>\n\n\n\n<p>M\u1eb7c d\u00f9 c\u1ea3 ti\u1ebfp th\u1ecb O2O v\u00e0 chi\u1ebfn l\u01b0\u1ee3c Omnichannel \u0111\u1ec1u k\u1ebft n\u1ed1i tr\u1ea3i nghi\u1ec7m k\u1ef9 thu\u1eadt s\u1ed1 v\u00e0 v\u1eadt l\u00fd, ch\u00fang \u0111\u00f3ng nh\u1eefng vai tr\u00f2 r\u1ea5t kh\u00e1c nhau trong chi\u1ebfn l\u01b0\u1ee3c b\u00e1n l\u1ebb.<\/p>\n\n\n\n<p><strong>Chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb O2O<\/strong> t\u1eadp trung v\u00e0o chi\u1ebfn d\u1ecbch. N\u00f3 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 th\u00fac \u0111\u1ea9y c\u00e1c h\u00e0nh \u0111\u1ed9ng c\u1ee5 th\u1ec3, v\u1edbi m\u1ee5c ti\u00eau l\u00e0 bi\u1ebfn m\u1ed1i quan t\u00e2m tr\u1ef1c tuy\u1ebfn th\u00e0nh h\u00e0nh vi ngo\u1ea1i tuy\u1ebfn c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c theo d\u00f5i v\u00e0 \u0111o l\u01b0\u1eddng. Nh\u1eefng n\u1ed7 l\u1ef1c n\u00e0y th\u01b0\u1eddng b\u1ecb r\u00e0ng bu\u1ed9c v\u1ec1 th\u1eddi gian, c\u1ee5 th\u1ec3 theo v\u1ecb tr\u00ed v\u00e0 h\u01b0\u1edbng t\u1edbi c\u00e1c k\u1ebft qu\u1ea3 t\u1ee9c th\u00ec.<\/p>\n\n\n\n<p><strong>Omnichannel<\/strong> r\u1ed9ng l\u1edbn h\u01a1n v\u00e0 \u0111\u1ecbnh h\u01b0\u1edbng theo c\u01a1 s\u1edf h\u1ea1 t\u1ea7ng. N\u00f3 nh\u1eb1m m\u1ee5c \u0111\u00edch duy tr\u00ec <strong>tr\u1ea3i nghi\u1ec7m nh\u1ea5t qu\u00e1n<\/strong> tr\u00ean m\u1ecdi k\u00eanh m\u00e0 kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng, c\u00f3 th\u1ec3 l\u00e0 duy\u1ec7t website, tr\u00f2 chuy\u1ec7n v\u1edbi b\u1ed9 ph\u1eadn h\u1ed7 tr\u1ee3, nh\u1eadn email ho\u1eb7c mua s\u1eafm t\u1ea1i c\u1eeda h\u00e0ng. N\u00f3 d\u1ef1a tr\u00ean c\u00e1c h\u1ec7 th\u1ed1ng h\u1ee3p nh\u1ea5t \u0111\u1ec3 gi\u1eef cho d\u1eef li\u1ec7u, th\u00f4ng \u0111i\u1ec7p v\u00e0 d\u1ecbch v\u1ee5 \u0111\u01b0\u1ee3c k\u1ebft n\u1ed1i t\u1ea1i m\u1ecdi \u0111i\u1ec3m ch\u1ea1m.<\/p>\n\n\n\n<p><strong>B\u1ea3ng So S\u00e1nh S\u1ef1 Kh\u00e1c Bi\u1ec7t Ch\u00ednh<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td><strong>Kh\u00eda C\u1ea1nh<\/strong><\/td><td><strong>Ti\u1ebfp Th\u1ecb O2O<\/strong><\/td><td><strong>Chi\u1ebfn L\u01b0\u1ee3c Omnichannel<\/strong><\/td><\/tr><tr><td><strong>M\u1ee5c Ti\u00eau Ch\u00ednh<\/strong><\/td><td>Th\u00fac \u0111\u1ea9y h\u00e0nh \u0111\u1ed9ng ngo\u1ea1i tuy\u1ebfn t\u1eeb t\u01b0\u01a1ng t\u00e1c tr\u1ef1c tuy\u1ebfn<\/td><td>Cung c\u1ea5p tr\u1ea3i nghi\u1ec7m li\u1ec1n m\u1ea1ch, nh\u1ea5t qu\u00e1n tr\u00ean m\u1ecdi k\u00eanh<\/td><\/tr><tr><td><strong>L\u0129nh V\u1ef1c T\u1eadp Trung<\/strong><\/td><td>\u0110\u1ecbnh h\u01b0\u1edbng theo chi\u1ebfn d\u1ecbch, c\u1ee5 th\u1ec3 theo h\u00e0nh \u0111\u1ed9ng<\/td><td>\u0110\u1ecbnh h\u01b0\u1edbng theo tr\u1ea3i nghi\u1ec7m, tr\u00ean to\u00e0n h\u1ec7 th\u1ed1ng<\/td><\/tr><tr><td><strong>Tr\u01b0\u1eddng H\u1ee3p S\u1eed D\u1ee5ng \u0110i\u1ec3n H\u00ecnh<\/strong><\/td><td>Gh\u00e9 th\u0103m c\u1eeda h\u00e0ng, nh\u1eadn h\u00e0ng t\u1ea1i c\u1eeda h\u00e0ng, khuy\u1ebfn m\u00e3i t\u1ea1i ch\u1ed7<\/td><td>H\u00e0nh tr\u00ecnh mua s\u1eafm th\u1ed1ng nh\u1ea5t, h\u1ed7 tr\u1ee3 \u0111a k\u00eanh<\/td><\/tr><tr><td><strong>Khung Th\u1eddi Gian<\/strong><\/td><td>Ng\u1eafn h\u1ea1n, th\u01b0\u1eddng g\u1eafn li\u1ec1n v\u1edbi s\u1ef1 ki\u1ec7n ho\u1eb7c \u01b0u \u0111\u00e3i c\u1ee5 th\u1ec3<\/td><td>D\u00e0i h\u1ea1n, li\u00ean t\u1ee5c<\/td><\/tr><tr><td><strong>H\u00e0nh Tr\u00ecnh Kh\u00e1ch H\u00e0ng<\/strong><\/td><td>B\u1eaft \u0111\u1ea7u tr\u1ef1c tuy\u1ebfn, k\u1ebft th\u00fac b\u1eb1ng t\u01b0\u01a1ng t\u00e1c tr\u1ef1c ti\u1ebfp<\/td><td>Di chuy\u1ec3n linh ho\u1ea1t gi\u1eefa c\u00e1c \u0111i\u1ec3m ch\u1ea1m k\u1ef9 thu\u1eadt s\u1ed1 v\u00e0 v\u1eadt l\u00fd<\/td><\/tr><tr><td><strong>S\u1eed d\u1ee5ng D\u1eef li\u1ec7u<\/strong><\/td><td>\u0110\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 k\u00edch ho\u1ea1t c\u00e1c h\u00e0nh \u0111\u1ed9ng c\u1ee5 th\u1ec3 nh\u01b0 gh\u00e9 th\u0103m c\u1eeda h\u00e0ng<\/td><td>T\u1eadp trung \u0111\u1ec3 duy tr\u00ec t\u00ednh li\u00ean t\u1ee5c trong t\u1ea5t c\u1ea3 c\u00e1c t\u01b0\u01a1ng t\u00e1c<\/td><\/tr><tr><td><strong>Y\u00eau c\u1ea7u H\u1ec7 th\u1ed1ng<\/strong><\/td><td>C\u00f3 th\u1ec3 y\u00eau c\u1ea7u m\u1ee5c ti\u00eau c\u1ee5c b\u1ed9, \u0111\u1ed3ng b\u1ed9 d\u1eef li\u1ec7u c\u01a1 b\u1ea3n<\/td><td>Y\u00eau c\u1ea7u h\u1ec7 th\u1ed1ng ph\u1ee5 tr\u1ee3 t\u00edch h\u1ee3p v\u00e0 c\u00e1c l\u1edbp d\u1eef li\u1ec7u \u0111\u01b0\u1ee3c chia s\u1ebb<\/td><\/tr><tr><td><strong>B\u1ea3n Ch\u1ea5t<\/strong><\/td><td>Mang t\u00ednh <strong>Chi\u1ebfn l\u01b0\u1ee3c<\/strong><\/td><td>Mang t\u00ednh <strong>C\u1ea5u tr\u00fac<\/strong><\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>T\u00f3m l\u1ea1i, <strong>O2O<\/strong> \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng khi m\u1ee5c ti\u00eau l\u00e0 th\u00fac \u0111\u1ea9y l\u01b0\u1ee3t gh\u00e9 th\u0103m c\u1eeda h\u00e0ng th\u00f4ng qua c\u00e1c k\u00edch ho\u1ea1t k\u1ef9 thu\u1eadt s\u1ed1. <strong>Omnichannel<\/strong> \u0111\u01b0\u1ee3c khuy\u1ebfn ngh\u1ecb khi x\u00e2y d\u1ef1ng m\u1ed9t tr\u1ea3i nghi\u1ec7m nh\u1ea5t qu\u00e1n qua m\u1ecdi giai \u0111o\u1ea1n c\u1ee7a h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-l\u1ee3i-ich-c\u1ee7a-ti\u1ebfp-th\u1ecb-o2o-cho-cac-nha-ban-l\u1ebb-va-th\u01b0\u01a1ng-hi\u1ec7u\">L\u1ee3i \u00cdch C\u1ee7a Ti\u1ebfp Th\u1ecb O2O Cho C\u00e1c Nh\u00e0 B\u00e1n L\u1ebb v\u00e0 Th\u01b0\u01a1ng Hi\u1ec7u<\/h2>\n\n\n\n<p>Ti\u1ebfp th\u1ecb O2O gi\u00fap c\u00e1c nh\u00e0 b\u00e1n l\u1ebb bi\u1ebfn s\u1ef1 ch\u00fa \u00fd k\u1ef9 thu\u1eadt s\u1ed1 th\u00e0nh doanh thu t\u1ea1i c\u1eeda h\u00e0ng. M\u1ed7i l\u1ee3i \u00edch d\u01b0\u1edbi \u0111\u00e2y \u0111\u1ec1u t\u1eadp trung v\u00e0o c\u00e1c k\u1ebft qu\u1ea3 c\u1ee5 th\u1ec3 gi\u00fap c\u1ea3i thi\u1ec7n ho\u1ea1t \u0111\u1ed9ng, doanh s\u1ed1 v\u00e0 tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-1-tr\u1ea3i-nghi\u1ec7m-t\u1ea1i-c\u1eeda-hang-d\u01b0\u1ee3c-h\u01b0\u1edbng-d\u1eabn-b\u1edfi-hanh-vi-tr\u1ef1c-tuy\u1ebfn\">1. Tr\u1ea3i Nghi\u1ec7m T\u1ea1i C\u1eeda H\u00e0ng \u0110\u01b0\u1ee3c H\u01b0\u1edbng D\u1eabn B\u1edfi H\u00e0nh Vi Tr\u1ef1c Tuy\u1ebfn<\/h3>\n\n\n\n<p>V\u1edbi O2O, c\u00e1c nh\u00e0 b\u00e1n l\u1ebb c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng c\u00e1c t\u00edn hi\u1ec7u s\u1ed1 nh\u01b0 l\u1ecbch s\u1eed mua h\u00e0ng \u0111\u1ec3 <strong>c\u00e1 nh\u00e2n h\u00f3a tr\u1ea3i nghi\u1ec7m tr\u1ef1c ti\u1ebfp<\/strong>. V\u00ed d\u1ee5, m\u1ed9t kh\u00e1ch h\u00e0ng nghi\u00ean c\u1ee9u tai nghe ch\u1ed1ng \u1ed3n tr\u1ef1c tuy\u1ebfn c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c ti\u1ebfp \u0111\u00f3n b\u1eb1ng c\u00e1c \u0111\u1ec1 xu\u1ea5t am hi\u1ec3u ho\u1eb7c \u01b0u \u0111\u00e3i \u0111\u1ed9c quy\u1ec1n t\u1ea1i c\u1eeda h\u00e0ng. \u0110i\u1ec1u n\u00e0y t\u1ea1o ra c\u00e1c cu\u1ed9c tr\u00f2 chuy\u1ec7n ph\u00f9 h\u1ee3p h\u01a1n v\u00e0 t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i cao h\u01a1n.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-2-tang-l\u01b0u-l\u01b0\u1ee3ng-truy-c\u1eadp-c\u1eeda-hang-kem-theo-ti\u1ec1m-nang-doanh-thu\">2. T\u0103ng L\u01b0u L\u01b0\u1ee3ng Truy C\u1eadp C\u1eeda H\u00e0ng K\u00e8m Theo Ti\u1ec1m N\u0103ng Doanh Thu<\/h3>\n\n\n\n<p>C\u00e1c chi\u1ebfn l\u01b0\u1ee3c O2O nh\u01b0 mua tr\u1ef1c tuy\u1ebfn, nh\u1eadn t\u1ea1i c\u1eeda h\u00e0ng (<strong>BOPIS<\/strong>), phi\u1ebfu gi\u1ea3m gi\u00e1 tr\u00ean \u1ee9ng d\u1ee5ng, ho\u1eb7c khuy\u1ebfn m\u00e3i \u0111\u1ecba ph\u01b0\u01a1ng \u0111\u01b0a nhi\u1ec1u ng\u01b0\u1eddi mua s\u1eafm h\u01a1n qua c\u00e1nh c\u1eeda. Nh\u1eefng l\u01b0\u1ee3t gh\u00e9 th\u0103m n\u00e0y th\u01b0\u1eddng d\u1eabn \u0111\u1ebfn c\u00e1c giao d\u1ecbch mua ng\u1eabu h\u1ee9ng. H\u01a1n <strong>67% kh\u00e1ch h\u00e0ng BOPIS<\/strong> [3] mua th\u00eam c\u00e1c m\u1eb7t h\u00e0ng b\u1ed5 sung khi \u0111\u1ebfn nh\u1eadn h\u00e0ng, l\u00e0m t\u0103ng k\u00edch th\u01b0\u1edbc gi\u1ecf h\u00e0ng m\u00e0 kh\u00f4ng c\u1ea7n th\u00eam chi ph\u00ed thu h\u00fat kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-3-ki\u1ec3m-soat-t\u1ed1t-h\u01a1n-v\u1ec1-t\u1ed3n-kho-va-x\u1eed-ly-d\u01a1n-hang\">3. Ki\u1ec3m So\u00e1t T\u1ed1t H\u01a1n V\u1ec1 T\u1ed3n Kho v\u00e0 X\u1eed L\u00fd \u0110\u01a1n H\u00e0ng<\/h3>\n\n\n\n<p>Vi\u1ec7c li\u00ean k\u1ebft duy\u1ec7t tr\u1ef1c tuy\u1ebfn v\u1edbi t\u1ed3n kho t\u1ea1i c\u1eeda h\u00e0ng cho ph\u00e9p <strong>hi\u1ec3n th\u1ecb th\u1eddi gian th\u1ef1c<\/strong> v\u00e0 ra quy\u1ebft \u0111\u1ecbnh nhanh h\u01a1n. Kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 th\u1ea5y nh\u1eefng g\u00ec c\u00f3 s\u1eb5n g\u1ea7n \u0111\u00f3, \u0111\u1eb7t tr\u01b0\u1edbc m\u1eb7t h\u00e0ng ngay l\u1eadp t\u1ee9c ho\u1eb7c ch\u1ecdn nh\u1eadn h\u00e0ng trong ng\u00e0y. \u0110i\u1ec1u n\u00e0y gi\u00fap tr\u00e1nh vi\u1ec7c v\u1eadn chuy\u1ec3n kh\u00f4ng c\u1ea7n thi\u1ebft v\u00e0 gi\u1ea3m vi\u1ec7c h\u1ee7y \u0111\u01a1n h\u00e0ng do sai l\u1ec7ch t\u1ed3n kho.<\/p>\n\n\n\n<p>\u0110\u1ed1i v\u1edbi c\u00e1c nh\u00e0 b\u00e1n l\u1ebb, x\u1eed l\u00fd \u0111\u01a1n h\u00e0ng t\u1ea1i \u0111\u1ecba ph\u01b0\u01a1ng c\u00f3 m\u1ed9t l\u1ee3i th\u1ebf r\u00f5 r\u00e0ng. Thay v\u00ec g\u1eedi m\u1ecdi th\u1ee9 t\u1eeb m\u1ed9t kho trung t\u00e2m, c\u00e1c c\u1eeda h\u00e0ng g\u1ea7n \u0111\u00f3 c\u00f3 th\u1ec3 x\u1eed l\u00fd \u0111\u01a1n h\u00e0ng. \u0110i\u1ec1u n\u00e0y <strong>r\u00fat ng\u1eafn th\u1eddi gian giao h\u00e0ng, gi\u1ea3m chi ph\u00ed v\u1eadn chuy\u1ec3n<\/strong> v\u00e0 t\u0103ng t\u1ed1c quy tr\u00ecnh.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-4-tang-long-trung-thanh-va-c\u1ee7ng-c\u1ed1-m\u1ed1i-quan-h\u1ec7-khach-hang\">4. T\u0103ng L\u00f2ng Trung Th\u00e0nh v\u00e0 C\u1ee7ng C\u1ed1 M\u1ed1i Quan H\u1ec7 Kh\u00e1ch H\u00e0ng<\/h3>\n\n\n\n<p>O2O gi\u00fap d\u1ec5 d\u00e0ng cung c\u1ea5p <strong>tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft nh\u1ea5t qu\u00e1n<\/strong> qua c\u00e1c \u0111i\u1ec3m ch\u1ea1m. Kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 t\u00edch l\u0169y \u0111i\u1ec3m khi mua h\u00e0ng tr\u1ef1c tuy\u1ebfn, ho\u1eb7c n\u1ebfu mua h\u00e0ng t\u1ea1i c\u1eeda h\u00e0ng, h\u1ecd c\u00f3 th\u1ec3 qu\u00e9t h\u00f3a \u0111\u01a1n \u0111\u1ec3 ki\u1ebfm th\u00eam \u0111i\u1ec3m, v\u00e0 \u0111\u1ed5i \u0111i\u1ec3m \u1edf b\u1ea5t c\u1ee9 n\u01a1i n\u00e0o thu\u1eadn ti\u1ec7n nh\u1ea5t.<\/p>\n\n\n\n<p>\u0110i\u1ec1u n\u00e0y c\u1ea3i thi\u1ec7n t\u1ef7 l\u1ec7 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng v\u00e0 khuy\u1ebfn kh\u00edch h\u00e0nh vi mua s\u1eafm h\u1ed7n h\u1ee3p, l\u00e0m cho m\u1ed1i quan h\u1ec7 tr\u1edf n\u00ean linh ho\u1ea1t v\u00e0 \u0111\u00e1ng gi\u00e1 h\u01a1n.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-5-thong-tin-khach-hang-t\u1ed1t-h\u01a1n-cho-ti\u1ebfp-th\u1ecb-thong-minh-h\u01a1n\">5. Th\u00f4ng Tin Kh\u00e1ch H\u00e0ng T\u1ed1t H\u01a1n Cho Ti\u1ebfp Th\u1ecb Th\u00f4ng Minh H\u01a1n<\/h3>\n\n\n\n<p>C\u00e1c t\u01b0\u01a1ng t\u00e1c O2O t\u1ea1o ra nh\u1eefng th\u00f4ng tin chi ti\u1ebft r\u1ea5t c\u1ee5 th\u1ec3, ch\u1eb3ng h\u1ea1n nh\u01b0 th\u00f4ng \u0111i\u1ec7p n\u00e0o th\u00fac \u0111\u1ea9y l\u01b0\u1ee3t gh\u00e9 th\u0103m c\u1eeda h\u00e0ng ho\u1eb7c t\u1ea7n su\u1ea5t mua s\u1eafm tr\u1ef1c ti\u1ebfp c\u1ee7a c\u00e1c ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng nh\u1ea5t \u0111\u1ecbnh. Nh\u1eefng th\u00f4ng tin n\u00e0y cho ph\u00e9p c\u00e1c th\u01b0\u01a1ng hi\u1ec7u <strong>tinh ch\u1ec9nh c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i, t\u1ed1i \u01b0u h\u00f3a b\u1ed1 c\u1ee5c c\u1eeda h\u00e0ng<\/strong> v\u00e0 nh\u1eafm m\u1ee5c ti\u00eau c\u00e1c chi\u1ebfn d\u1ecbch k\u1ef9 thu\u1eadt s\u1ed1 v\u1edbi \u0111\u1ed9 ch\u00ednh x\u00e1c cao h\u01a1n.<\/p>\n\n\n\n<p>Ti\u1ebfp th\u1ecb O2O mang \u0111\u1ebfn cho c\u00e1c th\u01b0\u01a1ng hi\u1ec7u m\u1ed9t c\u00e1ch \u0111\u1ec3 t\u1ea1o ra tr\u1ea3i nghi\u1ec7m b\u00e1n l\u1ebb k\u1ebft n\u1ed1i m\u00e0 kh\u00f4ng c\u1ea7n t\u00e1i t\u1ea1o l\u1ea1i to\u00e0n b\u1ed9 m\u00f4 h\u00ecnh kinh doanh. N\u00f3 t\u1eadp trung v\u00e0o c\u00e1c l\u1ed9 tr\u00ecnh ng\u1eafn gi\u1eefa \u00fd \u0111\u1ecbnh v\u00e0 giao d\u1ecbch mua h\u00e0ng, l\u00e0m cho tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng li\u1ec1n m\u1ea1ch h\u01a1n v\u00e0 doanh nghi\u1ec7p hi\u1ec7u qu\u1ea3 h\u01a1n.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-cac-chi\u1ebfn-l\u01b0\u1ee3c-ti\u1ebfp-th\u1ecb-o2o-ch\u1ee7-ch\u1ed1t\">C\u00e1c Chi\u1ebfn L\u01b0\u1ee3c Ti\u1ebfp Th\u1ecb O2O Ch\u1ee7 Ch\u1ed1t<\/h2>\n\n\n\n<p>C\u00e1c chi\u1ebfn l\u01b0\u1ee3c d\u01b0\u1edbi \u0111\u00e2y v\u01b0\u1ee3t ra ngo\u00e0i l\u00fd thuy\u1ebft. M\u1ed7i chi\u1ebfn l\u01b0\u1ee3c cho th\u1ea5y c\u00e1ch d\u1eef li\u1ec7u, th\u1eddi \u0111i\u1ec3m v\u00e0 c\u00e1c k\u00eanh k\u1ef9 thu\u1eadt s\u1ed1 ph\u1ed1i h\u1ee3p v\u1edbi nhau \u0111\u1ec3 k\u00e9o kh\u00e1ch h\u00e0ng t\u1eeb m\u00e0n h\u00ecnh v\u00e0o c\u1eeda h\u00e0ng v\u00e0 th\u00fac \u0111\u1ea9y c\u00e1c k\u1ebft qu\u1ea3 c\u00f3 th\u1ec3 \u0111o l\u01b0\u1eddng.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-1-mua-tr\u1ef1c-tuy\u1ebfn-nh\u1eadn-t\u1ea1i-c\u1eeda-hang-bopis\">1. Mua Tr\u1ef1c Tuy\u1ebfn, Nh\u1eadn T\u1ea1i C\u1eeda H\u00e0ng (BOPIS)<\/h3>\n\n\n\n<p>BOPIS l\u00e0 m\u1ed9t trong nh\u1eefng chi\u1ebfn thu\u1eadt O2O th\u00e0nh c\u00f4ng nh\u1ea5t hi\u1ec7n nay. Trong n\u0103m 2024, BOPIS \u0111\u00e3 \u0111\u00f3ng g\u00f3p <strong>9,64%<\/strong> [4] v\u00e0o doanh thu th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed to\u00e0n c\u1ea7u, t\u1ea1o ra kho\u1ea3ng 579 t\u1ef7 \u0111\u00f4 la doanh s\u1ed1 tr\u00ean to\u00e0n th\u1ebf gi\u1edbi, d\u1ef1a tr\u00ean t\u1ed5ng doanh s\u1ed1 th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed l\u00e0 6,01 ngh\u00ecn t\u1ef7 \u0111\u00f4 la [5].<\/p>\n\n\n\n<p>S\u1ee9c m\u1ea1nh th\u1ef1c s\u1ef1 c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c n\u00e0y n\u1eb1m \u1edf nh\u1eefng g\u00ec x\u1ea3y ra sau khi nh\u1eadn h\u00e0ng: <strong>85% ng\u01b0\u1eddi d\u00f9ng BOPIS<\/strong> [6] mua th\u00eam c\u00e1c m\u1eb7t h\u00e0ng b\u1ed5 sung khi h\u1ecd \u1edf trong c\u1eeda h\u00e0ng.<\/p>\n\n\n\n<p>BOPIS makes services faster and more reliable, especially when your inventory, pickup alerts, and POS systems are perfectly integrated.<\/p>\n\n\n\n<p><em><strong>C\u00e1ch tri\u1ec3n khai:<\/strong><\/em><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Hi\u1ec3n th\u1ecb t\u1ed3n kho c\u1ee7a c\u1eeda h\u00e0ng g\u1ea7n \u0111\u00f3 v\u00e0 \u01b0\u1edbc t\u00ednh th\u1eddi gian nh\u1eadn h\u00e0ng tr\u00ean trang s\u1ea3n ph\u1ea9m.<\/li>\n\n\n\n<li>Th\u00f4ng b\u00e1o ngay l\u1eadp t\u1ee9c cho nh\u00e2n vi\u00ean khi c\u00f3 \u0111\u01a1n h\u00e0ng BOPIS, \u0111\u1ec3 h\u1ecd chu\u1ea9n b\u1ecb v\u00e0 \u0111\u1ec1 xu\u1ea5t c\u00e1c m\u1eb7t h\u00e0ng b\u1ed5 sung.<\/li>\n\n\n\n<li>Tr\u01b0ng b\u00e0y c\u00e1c m\u1eb7t h\u00e0ng b\u1ed5 sung ph\u1ed5 bi\u1ebfn g\u1ea7n qu\u1ea7y nh\u1eadn h\u00e0ng \u0111\u1ec3 bi\u1ebfn vi\u1ec7c nh\u1eadn h\u00e0ng th\u00e0nh c\u00e1c giao d\u1ecbch mua ng\u1eabu h\u1ee9ng.<\/li>\n<\/ul>\n\n\n\n<p>V\u00ed d\u1ee5, m\u00f4 h\u00ecnh BOPIS c\u1ee7a <strong>Petco<\/strong> [7] k\u1ebft h\u1ee3p t\u1ed1c \u0111\u1ed9 v\u1edbi s\u1ef1 ti\u1ec7n l\u1ee3i. Kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 \u0111\u1eb7t h\u00e0ng tr\u1ef1c tuy\u1ebfn v\u00e0 nh\u1eadn h\u00e0ng t\u1ea1i c\u1eeda h\u00e0ng ho\u1eb7c t\u1eeb xe c\u1ee7a h\u1ecd m\u00e0 kh\u00f4ng c\u1ea7n ch\u1edd \u0111\u1ee3i.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-2-click-and-collect-nh\u1eadn-hang-t\u1ea1i-l\u1ec1-d\u01b0\u1eddng-curbside-pickup\">2. Click-and-Collect \/ Nh\u1eadn H\u00e0ng T\u1ea1i L\u1ec1 \u0110\u01b0\u1eddng (Curbside Pickup)<\/h3>\n\n\n\n<p><strong>Click-and-collect<\/strong> l\u00e0 ph\u1ea7n m\u1edf r\u1ed9ng c\u1ee7a BOPIS b\u1eb1ng c\u00e1ch cung c\u1ea5p c\u00e1c t\u00f9y ch\u1ecdn x\u1eed l\u00fd \u0111\u01a1n h\u00e0ng linh ho\u1ea1t nh\u01b0 nh\u1eadn h\u00e0ng t\u1ea1i t\u1ee7 kh\u00f3a v\u00e0 d\u1ecbch v\u1ee5 kh\u00f4ng ti\u1ebfp x\u00fac. \u0110\u1ebfn n\u0103m 2030, th\u1ecb tr\u01b0\u1eddng t\u1ee7 kh\u00f3a Click-and-collect d\u1ef1 ki\u1ebfn \u0111\u1ea1t <strong>5,7 t\u1ef7 \u0111\u00f4 la<\/strong> [8], v\u1edbi ng\u00e0nh h\u00e0ng t\u1ea1p h\u00f3a d\u1eabn \u0111\u1ea7u.<\/p>\n\n\n\n<p><strong>Target Australia<\/strong> [9] cung c\u1ea5p tr\u1ea3i nghi\u1ec7m Click &amp; Collect t\u1eadp trung v\u00e0o t\u1ed1c \u0111\u1ed9 v\u00e0 s\u1ef1 ti\u1ec7n l\u1ee3i. Ng\u01b0\u1eddi mua s\u1eafm c\u00f3 th\u1ec3 nh\u1eadn \u0111\u01a1n h\u00e0ng ch\u1ec9 <strong>2 gi\u1edd sau khi \u0111\u1eb7t h\u00e0ng tr\u1ef1c tuy\u1ebfn<\/strong>, nhanh h\u01a1n nhi\u1ec1u so v\u1edbi khung giao h\u00e0ng ti\u00eau chu\u1ea9n t\u1eeb 3 \u0111\u1ebfn 5 ng\u00e0y l\u00e0m vi\u1ec7c.<\/p>\n\n\n\n<p>M\u00f4 h\u00ecnh n\u00e0y ph\u00f9 h\u1ee3p v\u1edbi nh\u1eefng kh\u00e1ch h\u00e0ng b\u1eadn r\u1ed9n, \u01b0u ti\u00ean t\u1ed1c \u0111\u1ed9 v\u00e0 kh\u1ea3 n\u0103ng ki\u1ec3m so\u00e1t h\u01a1n so v\u1edbi h\u00ecnh th\u1ee9c giao h\u00e0ng truy\u1ec1n th\u1ed1ng. N\u00f3 c\u0169ng c\u1ee7ng c\u1ed1 ni\u1ec1m tin b\u1eb1ng c\u00e1ch mang \u0111\u1ebfn cho ng\u01b0\u1eddi mua h\u00e0ng m\u1ed9t ph\u01b0\u01a1ng th\u1ee9c \u0111\u00e1ng tin c\u1eady, \u00edt phi\u1ec1n h\u00e0 \u0111\u1ec3 nh\u1eadn \u0111\u01a1n h\u00e0ng theo \u0111\u00fang \u0111i\u1ec1u ki\u1ec7n c\u1ee7a h\u1ecd.<\/p>\n\n\n\n<p><strong><em>C\u00e1ch tri\u1ec3n khai:<\/em><\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Th\u1eed nghi\u1ec7m t\u1ee7 kh\u00f3a ho\u1eb7c khu v\u1ef1c nh\u1eadn h\u00e0ng \u0111\u01b0\u1ee3c ch\u1ec9 \u0111\u1ecbnh \u0111\u1ec3 tinh g\u1ecdn tr\u1ea3i nghi\u1ec7m.<\/li>\n\n\n\n<li>H\u1ee3p t\u00e1c v\u1edbi c\u00e1c nh\u00e0 b\u00e1n l\u1ebb \u0111\u1ecba ph\u01b0\u01a1ng kh\u00e1c; v\u00ed d\u1ee5, ASDA \u0111\u00e3 h\u1ee3p t\u00e1c v\u1edbi h\u01a1n 100 nh\u00e0 b\u00e1n l\u1ebb \u1edf V\u01b0\u01a1ng qu\u1ed1c Anh th\u00f4ng qua ch\u01b0\u01a1ng tr\u00ecnh Toyou c\u1ee7a h\u1ecd.<\/li>\n\n\n\n<li>Theo d\u00f5i nh\u1eefng ng\u01b0\u1eddi mua s\u1eafm duy\u1ec7t web sau khi nh\u1eadn h\u00e0ng \u0111\u1ec3 \u0111i\u1ec1u ch\u1ec9nh c\u00e1c \u01b0u \u0111\u00e3i trong t\u01b0\u01a1ng lai.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-3-\u01b0u-dai-d\u1ef1a-tren-v\u1ecb-tri-va-d\u1ecbnh-v\u1ecb-d\u1ecba-ly-geotargeting\">3. \u01afu \u0110\u00e3i D\u1ef1a Tr\u00ean V\u1ecb Tr\u00ed v\u00e0 \u0110\u1ecbnh V\u1ecb \u0110\u1ecba L\u00fd (Geotargeting)<\/h3>\n\n\n\n<p>S\u1eed d\u1ee5ng <strong>\u0111\u1ecbnh v\u1ecb \u0111\u1ecba l\u00fd<\/strong>, c\u00e1c th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 g\u1eedi c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i \u0111\u01b0\u1ee3c c\u00e1 nh\u00e2n h\u00f3a cho ng\u01b0\u1eddi mua s\u1eafm khi h\u1ecd \u0111ang \u1edf g\u1ea7n m\u1ed9t c\u1eeda h\u00e0ng v\u1eadt l\u00fd. M\u1ed9t tin nh\u1eafn \u0111\u01a1n gi\u1ea3n nh\u01b0 &#8220;B\u1ea1n \u0111ang \u1edf g\u1ea7n! Gi\u1ea3m 20% h\u00f4m nay&#8221; c\u00f3 th\u1ec3 th\u00fac \u0111\u1ea9y l\u01b0\u1ee3t gh\u00e9 th\u0103m c\u1eeda h\u00e0ng ngay l\u1eadp t\u1ee9c.<\/p>\n\n\n\n<p>C\u00e1ch ti\u1ebfp c\u1eadn n\u00e0y hi\u1ec7u qu\u1ea3 v\u00ec th\u1eddi \u0111i\u1ec3m v\u00e0 ng\u1eef c\u1ea3nh \u0111\u01b0\u1ee3c c\u0103n ch\u1ec9nh t\u1ed1t. Khi \u0111\u01b0\u1ee3c gh\u00e9p n\u1ed1i v\u1edbi ho\u1ea1t \u0111\u1ed9ng duy\u1ec7t web tr\u01b0\u1edbc \u0111\u00f3 ho\u1eb7c l\u1ecbch s\u1eed mua h\u00e0ng, nh\u1eefng th\u00f4ng b\u00e1o n\u00e0y s\u1ebd hi\u1ec7u qu\u1ea3 h\u01a1n nhi\u1ec1u trong vi\u1ec7c th\u00fac \u0111\u1ea9y l\u01b0\u1ee3t gh\u00e9 th\u0103m v\u00e0 mua s\u1eafm ng\u1eabu h\u1ee9ng t\u1ea1i c\u1eeda h\u00e0ng.<\/p>\n\n\n\n<p><em><strong>C\u00e1ch tri\u1ec3n khai:<\/strong><\/em><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Thi\u1ebft l\u1eadp h\u00e0ng r\u00e0o \u0111\u1ecba l\u00fd (<strong>geofencing<\/strong>) xung quanh c\u00e1c v\u1ecb tr\u00ed c\u1eeda h\u00e0ng b\u1eb1ng c\u00e1c c\u00f4ng c\u1ee5 nh\u01b0 Google Ads ho\u1eb7c Meta.<\/li>\n\n\n\n<li>K\u00edch ho\u1ea1t c\u00e1c \u01b0u \u0111\u00e3i \u0111\u01b0\u1ee3c c\u00e1 nh\u00e2n h\u00f3a d\u1ef1a tr\u00ean s\u1ef1 g\u1ea7n g\u0169i v\u00e0 h\u00e0nh vi duy\u1ec7t web g\u1ea7n \u0111\u00e2y.<\/li>\n\n\n\n<li>G\u1eedi th\u00f4ng b\u00e1o \u0111\u1ea9y ho\u1eb7c tin nh\u1eafn SMS trong th\u1eddi \u0111i\u1ec3m l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp cao ho\u1eb7c \u00fd \u0111\u1ecbnh mua h\u00e0ng cao.<\/li>\n\n\n\n<li>Theo d\u00f5i vi\u1ec7c quy \u0111\u1ed5i \u01b0u \u0111\u00e3i v\u00e0 t\u1ed1i \u01b0u h\u00f3a d\u1ef1a tr\u00ean d\u1eef li\u1ec7u gh\u00e9 th\u0103m c\u1eeda h\u00e0ng, hi\u1ec7u su\u1ea5t \u01b0u \u0111\u00e3i v\u00e0 ph\u1ea3n h\u1ed3i c\u1ee7a kh\u00e1ch h\u00e0ng.<\/li>\n<\/ul>\n\n\n\n<p>C\u00e1c chu\u1ed7i c\u00e0 ph\u00ea h\u00e0ng \u0111\u1ea7u nh\u01b0 Starbucks v\u00e0 Dunkin\u2019 s\u1eed d\u1ee5ng \u0111\u1ecbnh v\u1ecb \u0111\u1ecba l\u00fd [10] trong c\u00e1c \u1ee9ng d\u1ee5ng di \u0111\u1ed9ng c\u1ee7a h\u1ecd \u0111\u1ec3 k\u00edch ho\u1ea1t c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i t\u1ea1i ch\u1ed7.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-4-d\u1eb7t-tr\u01b0\u1edbc-tr\u1ef1c-tuy\u1ebfn-thanh-toan-t\u1ea1i-c\u1eeda-hang-ropi\">4. \u0110\u1eb7t Tr\u01b0\u1edbc Tr\u1ef1c Tuy\u1ebfn, Thanh To\u00e1n T\u1ea1i C\u1eeda H\u00e0ng (ROPI)<\/h3>\n\n\n\n<p><strong>ROPI<\/strong> cho ph\u00e9p kh\u00e1ch h\u00e0ng \u0111\u1eb7t tr\u01b0\u1edbc s\u1ea3n ph\u1ea9m tr\u1ef1c tuy\u1ebfn v\u00e0 ho\u00e0n t\u1ea5t giao d\u1ecbch mua t\u1ea1i c\u1eeda h\u00e0ng v\u1eadt l\u00fd. Kh\u00f4ng c\u00f3 thanh to\u00e1n \u0111\u01b0\u1ee3c thu tr\u01b0\u1edbc. Thay v\u00e0o \u0111\u00f3, s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c gi\u1eef l\u1ea1i, v\u00e0 kh\u00e1ch h\u00e0ng ch\u1ec9 thanh to\u00e1n khi h\u1ecd \u0111\u1ebfn c\u1eeda h\u00e0ng \u0111\u1ec3 nh\u1eadn h\u00e0ng.<\/p>\n\n\n\n<p>Chi\u1ebfn thu\u1eadt n\u00e0y th\u00eam m\u1ed9t l\u1edbp cam k\u1ebft m\u00e0 kh\u00f4ng g\u00e2y ra s\u1ef1 c\u1ea3n tr\u1edf. N\u00f3 thu h\u00fat nh\u1eefng kh\u00e1ch h\u00e0ng mu\u1ed1n gi\u1eef m\u1ed9t m\u1eb7t h\u00e0ng m\u00e0 kh\u00f4ng c\u1ea7n v\u1ed9i v\u00e0ng quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng ho\u1eb7c chia s\u1ebb chi ti\u1ebft thanh to\u00e1n tr\u1ef1c tuy\u1ebfn.<\/p>\n\n\n\n<p><strong>Zara<\/strong> [11] \u0111\u00e3 tri\u1ec3n khai ROPI \u0111\u1ec3 gi\u1ea3m t\u00ecnh tr\u1ea1ng h\u1ebft h\u00e0ng v\u00e0 t\u1ea1o c\u1ea3m gi\u00e1c \u0111\u1ed9c quy\u1ec1n. Kh\u00e1ch h\u00e0ng \u0111\u01b0\u1ee3c thu h\u00fat v\u00e0o c\u1eeda h\u00e0ng v\u1edbi m\u1ed9t x\u00e1c nh\u1eadn \u0111\u1eb7t tr\u01b0\u1edbc, th\u01b0\u1eddng d\u1eabn \u0111\u1ebfn c\u00e1c giao d\u1ecbch mua b\u1ed5 sung khi h\u1ecd \u0111\u1ebfn.<\/p>\n\n\n\n<p>The strategy works especially well in fashion, electronics, and beauty categories, where customers often want to see or try a product before paying.<\/p>\n\n\n\n<p><strong><em>C\u00e1ch tri\u1ec3n khai:<\/em><\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Th\u00eam n\u00fat &#8220;\u0110\u1eb7t tr\u01b0\u1edbc ngay&#8221; ho\u1eb7c &#8220;ROPI&#8221; tr\u00ean trang s\u1ea3n ph\u1ea9m.<\/li>\n\n\n\n<li>L\u00e0m cho vi\u1ec7c nh\u1eadn h\u00e0ng li\u1ec1n m\u1ea1ch v\u00e0 truy\u1ec1n \u0111\u1ea1t r\u00f5 r\u00e0ng th\u1eddi gian h\u1ebft h\u1ea1n \u0111\u1eb7t tr\u01b0\u1edbc.<\/li>\n\n\n\n<li>\u0110\u00e0o t\u1ea1o nh\u00e2n vi\u00ean b\u00e1n ch\u00e9o khi kh\u00e1ch h\u00e0ng \u0111\u1ebfn nh\u1eadn h\u00e0ng.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-5-cong-c\u1ee5-k\u1ef9-thu\u1eadt-s\u1ed1-t\u1ea1i-c\u1eeda-hang-kiosks-va-ma-qr\">5. C\u00f4ng C\u1ee5 K\u1ef9 Thu\u1eadt S\u1ed1 T\u1ea1i C\u1eeda H\u00e0ng: Kiosks v\u00e0 M\u00e3 QR<\/h3>\n\n\n\n<p>C\u00e1c c\u00f4ng c\u1ee5 k\u1ef9 thu\u1eadt s\u1ed1 b\u00ean trong c\u1eeda h\u00e0ng v\u1eadt l\u00fd gi\u00fap thu h\u1eb9p kho\u1ea3ng c\u00e1ch gi\u1eefa kh\u00f4ng gian k\u1ec7 h\u00e0ng h\u1ea1n ch\u1ebf v\u00e0 tr\u1ea3i nghi\u1ec7m s\u1ea3n ph\u1ea9m \u0111\u1ea7y \u0111\u1ee7. <strong>Kiosks, m\u00e1y t\u00ednh b\u1ea3ng v\u00e0 m\u00e3 QR<\/strong> m\u1edf r\u1ed9ng nh\u1eefng g\u00ec kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 l\u00e0m t\u1ea1i ch\u1ed7, cho ph\u00e9p h\u1ecd duy\u1ec7t c\u00e1c m\u1eb7t h\u00e0ng ch\u1ec9 c\u00f3 tr\u00ean m\u1ea1ng, truy c\u1eadp \u0111\u00e1nh gi\u00e1 ho\u1eb7c kh\u00e1m ph\u00e1 c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i trong khi v\u1eabn \u1edf trong m\u00f4i tr\u01b0\u1eddng c\u1eeda h\u00e0ng.<\/p>\n\n\n\n<p>V\u00ed d\u1ee5: n\u1ebfu m\u1ed9t s\u1ea3n ph\u1ea9m h\u1ebft h\u00e0ng \u1edf m\u1ed9t m\u00e0u s\u1eafc ho\u1eb7c k\u00edch th\u01b0\u1edbc nh\u1ea5t \u0111\u1ecbnh, ng\u01b0\u1eddi mua s\u1eafm c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng ki-\u1ed1t trong c\u1eeda h\u00e0ng \u0111\u1ec3 \u0111\u1eb7t h\u00e0ng ngay t\u1ea1i ch\u1ed7. M\u00e3 QR \u0111\u01b0\u1ee3c \u0111\u1eb7t tr\u00ean m\u00e0n h\u00ecnh ho\u1eb7c k\u1ec7 h\u00e0ng c\u00f3 th\u1ec3 li\u00ean k\u1ebft tr\u1ef1c ti\u1ebfp \u0111\u1ebfn b\u1ea3n demo s\u1ea3n ph\u1ea9m, h\u01b0\u1edbng d\u1eabn ch\u0103m s\u00f3c ho\u1eb7c c\u00e1c g\u00f3i s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c tuy\u1ec3n ch\u1ecdn, gi\u00fap h\u00e0nh tr\u00ecnh mua s\u1eafm tr\u1edf n\u00ean b\u1ed5 \u00edch v\u00e0 h\u1ea5p d\u1eabn h\u01a1n.<\/p>\n\n\n\n<p>N\u00f3 mang l\u1ea1i tr\u1ea3i nghi\u1ec7m mua s\u1eafm c\u1ef1c k\u1ef3 ti\u1ec7n l\u1ee3i v\u00e0 c\u0169ng t\u1ea1o ra m\u1ed9t m\u00f4i tr\u01b0\u1eddng t\u01b0\u01a1ng t\u00e1c k\u1ebft h\u1ee3p gi\u1eefa kh\u00e1m ph\u00e1 v\u00e0 t\u1ef1 ph\u1ee5c v\u1ee5, gi\u00fap kh\u00e1ch h\u00e0ng ki\u1ec3m so\u00e1t t\u1ed1t h\u01a1n \u0111\u1ed3ng th\u1eddi khuy\u1ebfn kh\u00edch h\u1ecd gh\u00e9 th\u0103m l\u00e2u h\u01a1n v\u00e0 mua s\u1eafm nhi\u1ec1u h\u01a1n.<\/p>\n\n\n\n<p><strong><em>Nh\u1eefng \u0111i\u1ec1u b\u1ea1n c\u1ea7n l\u00e0m:<\/em><\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Th\u00eam m\u00e3 QR cho m\u1ed7i danh m\u1ee5c s\u1ea3n ph\u1ea9m \u0111\u1ec3 li\u00ean k\u1ebft \u0111\u1ebfn video ho\u1eb7c g\u00f3i s\u1ea3n ph\u1ea9m.<\/li>\n\n\n\n<li>S\u1eed d\u1ee5ng m\u00e1y t\u00ednh b\u1ea3ng ho\u1eb7c m\u00e0n h\u00ecnh t\u01b0\u01a1ng t\u00e1c \u0111\u1ec3 hi\u1ec3n th\u1ecb \u0111\u00e1nh gi\u00e1, t\u00ecnh tr\u1ea1ng s\u1eb5n c\u00f3, ho\u1eb7c h\u01b0\u1edbng d\u1eabn v\u1ec1 k\u00edch c\u1ee1.<\/li>\n\n\n\n<li>\u0110o l\u01b0\u1eddng th\u1eddi gian l\u01b0u l\u1ea1i tr\u01b0\u1edbc v\u00e0 sau khi tri\u1ec3n khai c\u00e1c \u0111i\u1ec3m ch\u1ea1m k\u1ef9 thu\u1eadt s\u1ed1.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-6-qu\u1ea3ng-cao-sieu-d\u1ecba-ph\u01b0\u01a1ng-d\u1ef1a-tren-ma-b\u01b0u-chinh-va-s\u1ef1-ki\u1ec7n-c\u1eeda-hang\">6. Qu\u1ea3ng C\u00e1o Si\u00eau \u0110\u1ecba Ph\u01b0\u01a1ng D\u1ef1a Tr\u00ean M\u00e3 B\u01b0u Ch\u00ednh v\u00e0 S\u1ef1 Ki\u1ec7n C\u1eeda H\u00e0ng<\/h3>\n\n\n\n<p>Qu\u1ea3ng c\u00e1o nh\u1eafm m\u1ee5c ti\u00eau d\u1ef1a tr\u00ean m\u00e3 b\u01b0u ch\u00ednh, s\u1ef1 ki\u1ec7n \u0111\u1ecba ph\u01b0\u01a1ng, ho\u1eb7c t\u00ecnh tr\u1ea1ng s\u1eb5n c\u00f3 c\u1ee7a h\u00e0ng t\u1ea1i c\u1eeda h\u00e0ng gi\u00fap b\u1ea1n ti\u1ebfp c\u1eadn ng\u01b0\u1eddi mua s\u1eafm trong b\u00e1n k\u00ednh c\u1ed1 \u0111\u1ecbnh c\u1ee7a c\u1eeda h\u00e0ng.<\/p>\n\n\n\n<p>Thay v\u00ec c\u00e1c chi\u1ebfn d\u1ecbch qu\u1ed1c gia r\u1ed9ng l\u1edbn, qu\u1ea3ng c\u00e1o si\u00eau \u0111\u1ecba ph\u01b0\u01a1ng n\u00f3i chuy\u1ec7n tr\u1ef1c ti\u1ebfp v\u1edbi c\u00e1c c\u1ed9ng \u0111\u1ed3ng xung quanh m\u1ed7i c\u1eeda h\u00e0ng. B\u1ea1n c\u00f3 th\u1ec3 gi\u1edbi thi\u1ec7u c\u00e1c \u01b0u \u0111\u00e3i gi\u1edbi h\u1ea1n th\u1eddi gian t\u1ea1i c\u1eeda h\u00e0ng, qu\u1ea3ng b\u00e1 c\u00e1c s\u1ef1 ki\u1ec7n \u0111\u1ecba ph\u01b0\u01a1ng ho\u1eb7c l\u00e0m n\u1ed5i b\u1eadt t\u00ecnh tr\u1ea1ng s\u1eb5n c\u00f3 c\u1ee7a s\u1ea3n ph\u1ea9m theo th\u1eddi gian th\u1ef1c.<\/p>\n\n\n\n<p><strong><em>C\u00e1c b\u01b0\u1edbc th\u1ef1c hi\u1ec7n:<\/em><\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Kh\u1edfi ch\u1ea1y qu\u1ea3ng c\u00e1o Meta ho\u1eb7c Google nh\u1eafm m\u1ee5c ti\u00eau b\u00e1n k\u00ednh c\u1ed1 \u0111\u1ecbnh xung quanh m\u1ed7i c\u1eeda h\u00e0ng.<\/li>\n\n\n\n<li>Qu\u1ea3ng b\u00e1 c\u00e1c \u01b0u \u0111\u00e3i ch\u1ec9 c\u00f3 t\u1ea1i c\u1eeda h\u00e0ng ho\u1eb7c nh\u1eadn h\u00e0ng trong ng\u00e0y d\u1ef1a tr\u00ean t\u1ed3n kho \u0111\u1ecba ph\u01b0\u01a1ng.<\/li>\n\n\n\n<li>S\u1eed d\u1ee5ng qu\u1ea3ng c\u00e1o d\u1ef1a tr\u00ean s\u1ef1 ki\u1ec7n g\u1eafn li\u1ec1n v\u1edbi l\u1ecbch \u0111\u1ecba ph\u01b0\u01a1ng ho\u1eb7c th\u1eddi \u0111i\u1ec3m mua s\u1eafm theo m\u00f9a.<\/li>\n<\/ul>\n\n\n\n<p>Vi\u1ec7c cung c\u1ea5p d\u1ecbch v\u1ee5 &#8220;Mua Tr\u1ef1c Tuy\u1ebfn, Nh\u1eadn T\u1ea1i C\u1eeda H\u00e0ng&#8221; (BOPIS) ho\u1eb7c Click-and-Collect nghe c\u00f3 v\u1ebb \u0111\u01a1n gi\u1ea3n. Nh\u01b0ng n\u00f3 ch\u1ec9 ho\u1ea1t \u0111\u1ed9ng th\u00e0nh c\u00f4ng n\u1ebfu vi\u1ec7c th\u1ef1c thi v\u1eefng ch\u1eafc. C\u00e1c d\u1ecbch v\u1ee5 n\u00e0y ph\u1ee5 thu\u1ed9c v\u00e0o <strong>t\u1ed3n kho ch\u00ednh x\u00e1c, th\u1eddi gian th\u1ef1c<\/strong>. N\u1ebfu m\u1ed9t kh\u00e1ch h\u00e0ng \u0111\u1eb7t tr\u01b0\u1edbc th\u1ee9 g\u00ec \u0111\u00f3 tr\u1ef1c tuy\u1ebfn nh\u01b0ng n\u00f3 l\u1ea1i h\u1ebft h\u00e0ng khi h\u1ecd \u0111\u1ebfn, \u0111i\u1ec1u \u0111\u00f3 s\u1ebd l\u00e0m h\u1ecfng l\u00f2ng tin c\u1ee7a h\u1ecd.<\/p>\n\n\n\n<p>\u0110\u1ec3 tr\u00e1nh \u0111i\u1ec1u n\u00e0y, c\u00e1c h\u1ec7 th\u1ed1ng c\u1ee7a b\u1ea1n c\u1ea7n ph\u1ea3i \u0111\u01b0\u1ee3c k\u1ebft n\u1ed1i. <strong>Website, POS v\u00e0 c\u00e1c c\u00f4ng c\u1ee5 t\u1ed3n kho n\u00ean c\u1eadp nh\u1eadt c\u00f9ng nhau<\/strong> \u0111\u1ec3 m\u1ee9c t\u1ed3n kho lu\u00f4n ch\u00ednh x\u00e1c. Nh\u00e2n vi\u00ean c\u1eeda h\u00e0ng c\u0169ng c\u1ea7n m\u1ed9t quy tr\u00ecnh r\u00f5 r\u00e0ng quy \u0111\u1ecbnh khi n\u00e0o n\u00ean l\u1ea5y h\u00e0ng, c\u00e1ch \u0111\u00e1nh d\u1ea5u l\u00e0 \u0111\u00e3 gi\u1eef v\u00e0 khi n\u00e0o n\u00ean th\u00f4ng b\u00e1o cho kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n<p>Khi m\u1ecdi th\u1ee9 di\u1ec5n ra tr\u00f4i ch\u1ea3y, BOPIS mang l\u1ea1i cho kh\u00e1ch h\u00e0ng t\u1ed1c \u0111\u1ed9 v\u00e0 s\u1ef1 ti\u1ec7n l\u1ee3i. N\u00f3 c\u0169ng gi\u00fap c\u00e1c nh\u00e0 b\u00e1n l\u1ebb <strong>ti\u1ebft ki\u1ec7m chi ph\u00ed v\u1eadn chuy\u1ec3n<\/strong> v\u00e0 \u0111\u01b0a nhi\u1ec1u ng\u01b0\u1eddi h\u01a1n v\u00e0o c\u1eeda h\u00e0ng. Nh\u01b0ng n\u1ebfu kh\u00f4ng c\u00f3 ki\u1ec3m so\u00e1t t\u1ed3n kho m\u1ea1nh m\u1ebd, tr\u1ea3i nghi\u1ec7m s\u1ebd nhanh ch\u00f3ng tan v\u1ee1.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-k\u1ebft-lu\u1eadn\">K\u1ebft Lu\u1eadn<\/h2>\n\n\n\n<p>Ti\u1ebfp th\u1ecb O2O \u0111\u00e3 tr\u1edf th\u00e0nh n\u1ec1n t\u1ea3ng cho ng\u00e0nh b\u00e1n l\u1ebb hi\u1ec7n \u0111\u1ea1i, kh\u00f4ng ch\u1ec9 l\u00e0 m\u1ed9t chi\u1ebfn thu\u1eadt \u0111\u01a1n thu\u1ea7n. \u0110\u00f3 l\u00e0 vi\u1ec7c g\u1eb7p g\u1ee1 kh\u00e1ch h\u00e0ng v\u00e0o nh\u1eefng th\u1eddi \u0111i\u1ec3m quan tr\u1ecdng v\u00e0 h\u01b0\u1edbng d\u1eabn h\u1ecd t\u1eeb <strong>kh\u00e1m ph\u00e1 k\u1ef9 thu\u1eadt s\u1ed1 \u0111\u1ebfn h\u00e0nh \u0111\u1ed9ng t\u1ea1i c\u1eeda h\u00e0ng<\/strong> v\u1edbi m\u1ee5c \u0111\u00edch v\u00e0 \u0111\u1ed9 ch\u00ednh x\u00e1c cao. Khi th\u1ef1c hi\u1ec7n t\u1ed1t, n\u00f3 x\u00e2y d\u1ef1ng l\u00f2ng trung th\u00e0nh, c\u1ea3i thi\u1ec7n vi\u1ec7c x\u1eed l\u00fd \u0111\u01a1n h\u00e0ng v\u00e0 bi\u1ebfn m\u1ecdi t\u01b0\u01a1ng t\u00e1c th\u00e0nh c\u01a1 h\u1ed9i \u0111\u1ec3 t\u01b0\u01a1ng t\u00e1c m\u1ea1nh m\u1ebd h\u01a1n.<\/p>\n\n\n\n<p>\u0110\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c \u0111i\u1ec1u n\u00e0y \u0111\u00f2i h\u1ecfi nhi\u1ec1u h\u01a1n l\u00e0 c\u00e1c chi\u1ebfn d\u1ecbch s\u00e1ng t\u1ea1o. N\u00f3 \u0111\u00f2i h\u1ecfi m\u1ed9t c\u01a1 s\u1edf h\u1ea1 t\u1ea7ng n\u01a1i d\u1eef li\u1ec7u, t\u1ed3n kho v\u00e0 c\u00e1c c\u00f4ng c\u1ee5 t\u01b0\u01a1ng t\u00e1c kh\u00e1ch h\u00e0ng ho\u1ea1t \u0111\u1ed9ng nh\u01b0 m\u1ed9t th\u1ec3 th\u1ed1ng nh\u1ea5t. Khi c\u00e1c h\u1ec7 th\u1ed1ng \u0111\u01b0\u1ee3c k\u1ebft n\u1ed1i, c\u00e1c chi\u1ebfn l\u01b0\u1ee3c nh\u01b0 BOPIS, Click-and-collect, ho\u1eb7c \u0111\u1ecbnh v\u1ecb \u0111\u1ecba l\u00fd s\u1ebd mang l\u1ea1i <strong>k\u1ebft qu\u1ea3 nh\u1ea5t qu\u00e1n v\u00e0 c\u00f3 th\u1ec3 \u0111o l\u01b0\u1eddng \u0111\u01b0\u1ee3c<\/strong>.<\/p>\n\n\n\n<p class=\"has-text-align-center\"><strong>M\u1ed9t N\u1ec1n T\u1ea3ng \u0110\u1ec3 C\u1ee7ng C\u1ed1 To\u00e0n B\u1ed9 Ho\u1ea1t \u0110\u1ed9ng B\u00e1n L\u1ebb C\u1ee7a B\u1ea1n: Tr\u1ef1c Tuy\u1ebfn + Ngo\u1ea1i Tuy\u1ebfn<\/strong><\/p>\n\n\n\n<p><strong>H\u1ec7 th\u1ed1ng Qu\u1ea3n l\u00fd \u0110\u01a1n h\u00e0ng c\u1ee7a Anchanto<\/strong> \u0111\u1ed3ng b\u1ed9 h\u00f3a t\u1ed3n kho tr\u00ean c\u00e1c k\u00eanh, \u0111\u1ecbnh tuy\u1ebfn \u0111\u01a1n h\u00e0ng \u0111\u1ebfn c\u1eeda h\u00e0ng ho\u1eb7c nh\u00e0 kho ph\u00f9 h\u1ee3p, v\u00e0 gi\u00fap vi\u1ec7c x\u1eed l\u00fd \u0111\u01a1n h\u00e0ng nhanh h\u01a1n m\u00e0 kh\u00f4ng c\u1ea7n ph\u1ea3i x\u1eed l\u00fd nhi\u1ec1u c\u00f4ng c\u1ee5.<\/p>\n\n\n\n<p class=\"has-text-align-center\"><strong><a href=\"https:\/\/anchanto.com\/vn-vn\/talk-to-us\/\" target=\"_blank\" rel=\"noreferrer noopener\">Li\u00ean h\u1ec7 v\u1edbi chuy\u00ean gia c\u1ee7a ch\u00fang t\u00f4i ngay h\u00f4m nay!<\/a><\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-cac-cau-h\u1ecfi-th\u01b0\u1eddng-g\u1eb7p-v\u1ec1-ti\u1ebfp-th\u1ecb-o2o\">C\u00e1c C\u00e2u H\u1ecfi Th\u01b0\u1eddng G\u1eb7p V\u1ec1 Ti\u1ebfp Th\u1ecb O2O<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-1-ti\u1ebfp-th\u1ecb-o2o-la-gi-theo-cach-hi\u1ec3u-d\u01a1n-gi\u1ea3n\">1. Ti\u1ebfp th\u1ecb O2O l\u00e0 g\u00ec theo c\u00e1ch hi\u1ec3u \u0111\u01a1n gi\u1ea3n?<\/h3>\n\n\n\n<p>O2O [Online-to-Offline] marketing k\u1ebft n\u1ed1i c\u00e1c \u0111i\u1ec3m ch\u1ea1m k\u1ef9 thu\u1eadt s\u1ed1 c\u1ee7a m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u v\u1edbi s\u1ef1 hi\u1ec7n di\u1ec7n t\u1ea1i c\u1eeda h\u00e0ng v\u1eadt l\u00fd c\u1ee7a n\u00f3. N\u00f3 th\u00fac \u0111\u1ea9y kh\u00e1ch h\u00e0ng t\u1eeb c\u00e1c k\u00eanh tr\u1ef1c tuy\u1ebfn (nh\u01b0 website, email, SMS, qu\u1ea3ng c\u00e1o ho\u1eb7c \u1ee9ng d\u1ee5ng) th\u1ef1c hi\u1ec7n c\u00e1c h\u00e0nh \u0111\u1ed9ng ngo\u1ea1i tuy\u1ebfn nh\u01b0 gh\u00e9 th\u0103m c\u1eeda h\u00e0ng, nh\u1eadn s\u1ea3n ph\u1ea9m ho\u1eb7c tham d\u1ef1 m\u1ed9t s\u1ef1 ki\u1ec7n. M\u1ee5c ti\u00eau l\u00e0 t\u1ea1o ra m\u1ed9t con \u0111\u01b0\u1eddng li\u1ec1n m\u1ea1ch gi\u1eefa t\u01b0\u01a1ng t\u00e1c tr\u1ef1c tuy\u1ebfn v\u00e0 mua h\u00e0ng ngo\u1ea1i tuy\u1ebfn.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-2-ti\u1ebfp-th\u1ecb-o2o-khac-v\u1edbi-ti\u1ebfp-th\u1ecb-omnichannel-nh\u01b0-th\u1ebf-nao\">2. Ti\u1ebfp th\u1ecb O2O kh\u00e1c v\u1edbi ti\u1ebfp th\u1ecb Omnichannel nh\u01b0 th\u1ebf n\u00e0o?<\/h3>\n\n\n\n<p>Ti\u1ebfp th\u1ecb O2O kh\u00e1c v\u1edbi ti\u1ebfp th\u1ecb Omnichannel \u1edf ch\u1ed7 n\u00f3 t\u1eadp trung v\u00e0o vi\u1ec7c <strong>th\u00fac \u0111\u1ea9y kh\u00e1ch h\u00e0ng chuy\u1ec3n \u0111\u1ed5i<\/strong> t\u1eeb m\u1ed9t ph\u01b0\u01a1ng ti\u1ec7n tr\u1ef1c tuy\u1ebfn sang vi\u1ec7c gh\u00e9 th\u0103m c\u1eeda h\u00e0ng. Ng\u01b0\u1ee3c l\u1ea1i, ti\u1ebfp th\u1ecb Omnichannel nh\u1eb1m m\u1ee5c \u0111\u00edch <strong>h\u1ee3p nh\u1ea5t t\u1ea5t c\u1ea3 c\u00e1c \u0111i\u1ec3m ch\u1ea1m<\/strong> c\u1ee7a kh\u00e1ch h\u00e0ng, c\u1ea3 tr\u1ef1c tuy\u1ebfn v\u00e0 ngo\u1ea1i tuy\u1ebfn, th\u00e0nh m\u1ed9t h\u00e0nh tr\u00ecnh g\u1eafn k\u1ebft duy nh\u1ea5t.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-3-t\u1ea1i-sao-ti\u1ebfp-th\u1ecb-o2o-l\u1ea1i-quan-tr\u1ecdng-d\u1ed1i-v\u1edbi-cac-doanh-nghi\u1ec7p-hi\u1ec7n-d\u1ea1i\">3. T\u1ea1i sao ti\u1ebfp th\u1ecb O2O l\u1ea1i quan tr\u1ecdng \u0111\u1ed1i v\u1edbi c\u00e1c doanh nghi\u1ec7p hi\u1ec7n \u0111\u1ea1i?<\/h3>\n\n\n\n<p>Ti\u1ebfp th\u1ecb O2O quan tr\u1ecdng \u0111\u1ed1i v\u1edbi c\u00e1c doanh nghi\u1ec7p hi\u1ec7n \u0111\u1ea1i v\u00ec n\u00f3 <strong>c\u1ea3i thi\u1ec7n hi\u1ec7u qu\u1ea3 t\u1ed3n kho<\/strong> v\u00e0 x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 kh\u00e1ch h\u00e0ng m\u1ea1nh m\u1ebd h\u01a1n. N\u00f3 gi\u1ea3m s\u1ef1 sai l\u1ec7ch gi\u1eefa nh\u1eefng g\u00ec kh\u00e1ch h\u00e0ng th\u1ea5y tr\u1ef1c tuy\u1ebfn v\u00e0 nh\u1eefng g\u00ec c\u00f3 s\u1eb5n t\u1ea1i c\u1eeda h\u00e0ng, \u0111\u1ed3ng th\u1eddi gi\u00fap c\u00e1c th\u01b0\u01a1ng hi\u1ec7u thu th\u1eadp d\u1eef li\u1ec7u b\u00ean th\u1ee9 nh\u1ea5t (first-party data) gi\u00fap c\u1ea3i thi\u1ec7n vi\u1ec7c mua h\u00e0ng l\u1eb7p l\u1ea1i th\u00f4ng qua c\u00e1c chi\u1ebfn d\u1ecbch nh\u1eafm m\u1ee5c ti\u00eau.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-4-m\u1ed9t-s\u1ed1-vi-d\u1ee5-v\u1ec1-ti\u1ebfp-th\u1ecb-o2o-la-gi\">4. M\u1ed9t s\u1ed1 v\u00ed d\u1ee5 v\u1ec1 ti\u1ebfp th\u1ecb O2O l\u00e0 g\u00ec?<\/h3>\n\n\n\n<p>C\u00e1c v\u00ed d\u1ee5 ph\u1ed5 bi\u1ebfn v\u1ec1 ti\u1ebfp th\u1ecb O2O bao g\u1ed3m <strong>Starbucks<\/strong>, cho ph\u00e9p ng\u01b0\u1eddi d\u00f9ng \u0111\u1eb7t h\u00e0ng tr\u1ef1c tuy\u1ebfn qua \u1ee9ng d\u1ee5ng \u0111\u1ec3 nh\u1eadn h\u00e0ng t\u1ea1i c\u1eeda h\u00e0ng. <strong>Nike<\/strong> cho ph\u00e9p kh\u00e1ch h\u00e0ng \u0111\u1eb7t tr\u01b0\u1edbc s\u1ea3n ph\u1ea9m tr\u1ef1c tuy\u1ebfn \u0111\u1ec3 th\u1eed t\u1ea1i c\u1eeda h\u00e0ng, v\u00e0 <strong>Sephora<\/strong> cung c\u1ea5p c\u00e1c c\u00f4ng c\u1ee5 th\u1eed \u1ea3o trong \u1ee9ng d\u1ee5ng \u0111\u1ec3 khuy\u1ebfn kh\u00edch vi\u1ec7c gh\u00e9 th\u0103m c\u1eeda h\u00e0ng \u0111\u1ec3 th\u1eed s\u1ea3n ph\u1ea9m.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-5-nh\u1eefng-nganh-nao-d\u01b0\u1ee3c-h\u01b0\u1edfng-l\u1ee3i-nhi\u1ec1u-nh\u1ea5t-t\u1eeb-ti\u1ebfp-th\u1ecb-o2o\">5. Nh\u1eefng ng\u00e0nh n\u00e0o \u0111\u01b0\u1ee3c h\u01b0\u1edfng l\u1ee3i nhi\u1ec1u nh\u1ea5t t\u1eeb ti\u1ebfp th\u1ecb O2O?<\/h3>\n\n\n\n<p>C\u00e1c ng\u00e0nh nh\u01b0 b\u00e1n l\u1ebb, th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed, \u1ea9m th\u1ef1c v\u00e0 \u0111\u1ed3 u\u1ed1ng, b\u1ea5t \u0111\u1ed9ng s\u1ea3n v\u00e0 ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe \u0111\u1ec1u h\u01b0\u1edfng l\u1ee3i \u0111\u00e1ng k\u1ec3 t\u1eeb ti\u1ebfp th\u1ecb O2O. V\u00ed d\u1ee5: c\u00e1c nh\u00e0 b\u00e1n l\u1ebb s\u1eed d\u1ee5ng n\u00f3 \u0111\u1ec3 \u0111\u1ed3ng b\u1ed9 h\u00f3a danh m\u1ee5c tr\u1ef1c tuy\u1ebfn v\u1edbi t\u1ed3n kho t\u1ea1i c\u1eeda h\u00e0ng, nh\u00e0 h\u00e0ng s\u1eed d\u1ee5ng n\u00f3 cho vi\u1ec7c \u0111\u1eb7t b\u00e0n v\u00e0 \u0111\u1eb7t m\u00f3n mang \u0111i tr\u1ef1c tuy\u1ebfn, v\u00e0 c\u00e1c nh\u00e0 cung c\u1ea5p d\u1ecbch v\u1ee5 ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe s\u1eed d\u1ee5ng n\u00f3 \u0111\u1ec3 chuy\u1ec3n \u0111\u1ed5i vi\u1ec7c \u0111\u1eb7t l\u1ecbch h\u1eb9n tr\u1ef1c tuy\u1ebfn th\u00e0nh c\u00e1c cu\u1ed9c t\u01b0 v\u1ea5n tr\u1ef1c ti\u1ebfp.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-6-lam-th\u1ebf-nao-cac-doanh-nghi\u1ec7p-nh\u1ecf-co-th\u1ec3-ap-d\u1ee5ng-ti\u1ebfp-th\u1ecb-o2o\">6. L\u00e0m th\u1ebf n\u00e0o c\u00e1c doanh nghi\u1ec7p nh\u1ecf c\u00f3 th\u1ec3 \u00e1p d\u1ee5ng ti\u1ebfp th\u1ecb O2O?<\/h3>\n\n\n\n<p>\u0110\u1ec3 \u00e1p d\u1ee5ng ti\u1ebfp th\u1ecb O2O, c\u00e1c doanh nghi\u1ec7p nh\u1ecf c\u00f3 th\u1ec3 b\u1eaft \u0111\u1ea7u b\u1eb1ng c\u00e1ch thi\u1ebft l\u1eadp <strong>Google Business Profile<\/strong> \u0111\u1ec3 kh\u00e1ch h\u00e0ng g\u1ea7n \u0111\u00f3 c\u00f3 th\u1ec3 t\u00ecm th\u1ea5y c\u1eeda h\u00e0ng c\u1ee7a h\u1ecd tr\u1ef1c tuy\u1ebfn, xem gi\u1edd m\u1edf c\u1eeda v\u00e0 nh\u1eadn ch\u1ec9 \u0111\u01b0\u1eddng. H\u1ecd c\u0169ng c\u00f3 th\u1ec3 th\u00eam c\u00e1c t\u00ednh n\u0103ng nh\u01b0 nh\u1eadn h\u00e0ng t\u1ea1i c\u1eeda h\u00e0ng ho\u1eb7c giao h\u00e0ng \u0111\u1ecba ph\u01b0\u01a1ng qua website \u0111\u1ec3 bi\u1ebfn l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp tr\u1ef1c tuy\u1ebfn th\u00e0nh l\u01b0\u1ee3t gh\u00e9 th\u0103m v\u00e0 doanh s\u1ed1 t\u1ea1i c\u1eeda h\u00e0ng. Ngay c\u1ea3 m\u1ed9t vi\u1ec7c \u0111\u01a1n gi\u1ea3n nh\u01b0 qu\u1ea3ng b\u00e1 c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh gi\u1ea3m gi\u00e1 ch\u1ec9 c\u00f3 t\u1ea1i c\u1eeda h\u00e0ng qua email ho\u1eb7c m\u1ea1ng x\u00e3 h\u1ed9i c\u0169ng c\u00f3 th\u1ec3 gi\u00fap t\u1ea1o ra k\u1ebft n\u1ed1i t\u1eeb tr\u1ef1c tuy\u1ebfn sang c\u1eeda h\u00e0ng.<\/p>\n\n\n\n<p><strong>T\u00e0i li\u1ec7u tham kh\u1ea3o:<\/strong><\/p>\n\n\n\n<p>[1] &#8211; <a href=\"https:\/\/www.mckinsey.com\/capabilities\/growth-marketing-and-sales\/our-insights\/the-end-of-shoppings-boundaries-omnichannel-personalization\" target=\"_blank\" rel=\"noreferrer noopener\">Mckinsey.com &#8211; The end of shopping\u2019s boundaries: Omnichannel personalization<\/a><\/p>\n\n\n\n<p>[2] &#8211; <a href=\"https:\/\/www.invoca.com\/blog\/retail-marketing-statistics\">Invoca.com &#8211; 37 Statistics Retail Marketers Need to Know in 2026<\/a><\/p>\n\n\n\n<p>[3] &#8211; <a href=\"https:\/\/electroiq.com\/stats\/bopis-statistics\/\" target=\"_blank\" rel=\"noreferrer noopener\">Electroiq.com &#8211; BOPIS Statistics By Sales, Grocery, Consumer Use and Preferences<\/a><\/p>\n\n\n\n<p>[4] &#8211; <a href=\"https:\/\/capitaloneshopping.com\/research\/buy-online-pick-up-in-store-statistics\/\" target=\"_blank\" rel=\"noreferrer noopener\">Capitaloneshopping.com &#8211; Buy Online Pick Up In Store (BOPIS) Statistics<\/a><\/p>\n\n\n\n<p>[5] &#8211; <a href=\"https:\/\/capitaloneshopping.com\/research\/ecommerce-statistics\/\" target=\"_blank\" rel=\"noreferrer noopener\">Capitaloneshopping.com &#8211; eCommerce Statistics<\/a><\/p>\n\n\n\n<p>[6] &#8211; <a href=\"https:\/\/www.celerant.com\/blog\/what-is-bopis-in-retail\/\" target=\"_blank\" rel=\"noreferrer noopener\">Celerant.com &#8211; What is BOPIS (Buy-Online, Pickup In-Store) in Retail?<\/a><\/p>\n\n\n\n<p>[7] &#8211; <a href=\"http:\/\/petco.com\/c\/curbside-pickup\" target=\"_blank\" rel=\"noreferrer noopener\">Petco.com &#8211; Curbside Pickup<\/a><\/p>\n\n\n\n<p>[8] &#8211; <a href=\"https:\/\/www.verifiedmarketreports.com\/product\/click-and-collect-lockers-market\/\" target=\"_blank\" rel=\"noreferrer noopener\">Verifiedmarketreports.com &#8211; Click and Collect Lockers Market Insights<\/a><\/p>\n\n\n\n<p>[9] &#8211; <a href=\"https:\/\/www.target.com.au\/clickandcollect\" target=\"_blank\" rel=\"noreferrer noopener\">Target.com.au &#8211; Click and Collect<\/a><\/p>\n\n\n\n<p>[10] &#8211; <a href=\"https:\/\/www.webfx.com\/blog\/marketing\/geofencing-examples\/\" target=\"_blank\" rel=\"noreferrer noopener\">Webfx.com &#8211; Geofencing Examples: 5 Examples of Geofencing Done Right<\/a><\/p>\n\n\n\n<p>[11] &#8211; <a href=\"https:\/\/www.spocket.co\/glossary\/ropis\" target=\"_blank\" rel=\"noreferrer noopener\">Spocket.co &#8211; The A-Z of e-commerce<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tr\u1ea3i nghi\u1ec7m mua s\u1eafm tr\u1ef1c tuy\u1ebfn v\u00e0 t\u1ea1i c\u1eeda h\u00e0ng v\u1eadt l\u00fd \u0111\u00e3 h\u00f2a quy\u1ec7n th\u00e0&#8230;<\/p>\n","protected":false},"author":11,"featured_media":140329,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"template-single-with-sidebar.php","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1926,2586,703],"tags":[2587,2589,2590,2591,2592,2593,2594,2596,2597,2598],"class_list":{"0":"post-140896","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","6":"hentry","7":"category-blogs-vn","8":"category-blogs","9":"category-uncategorized-vn-vn","10":"tag-e-commerce-sg","11":"tag-e-commerce-fulfillment","12":"tag-e-commerce-scalability","13":"tag-fast-order-fulfillment","14":"tag-improved-order-fulfillment","15":"tag-inventory-management","16":"tag-logistics","18":"tag-multichannel-e-commerce-success","19":"tag-omnichannel-retail"},"acf":false,"reading_time":"25","categories_list":[{"id":1926,"name":"Blogs","link":"https:\/\/prod-qa.anchanto.com\/vn-vn\/resources\/blogs-vn\/"},{"id":2586,"name":"Blogs","link":"https:\/\/prod-qa.anchanto.com\/vn-vn\/resources\/blogs\/"},{"id":703,"name":"Uncategorized @vn-vn","link":"https:\/\/prod-qa.anchanto.com\/vn-vn\/resources\/uncategorized-vn-vn\/"}],"featured_image_url":"https:\/\/prod-qa.anchanto.com\/wp-content\/uploads\/2025\/10\/anchanto-en-blog-o2o-marketing-strategies-for-retailers.jpg","_links":{"self":[{"href":"https:\/\/prod-qa.anchanto.com\/vn-vn\/wp-json\/wp\/v2\/posts\/140896","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/prod-qa.anchanto.com\/vn-vn\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/prod-qa.anchanto.com\/vn-vn\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/prod-qa.anchanto.com\/vn-vn\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/prod-qa.anchanto.com\/vn-vn\/wp-json\/wp\/v2\/comments?post=140896"}],"version-history":[{"count":17,"href":"https:\/\/prod-qa.anchanto.com\/vn-vn\/wp-json\/wp\/v2\/posts\/140896\/revisions"}],"predecessor-version":[{"id":143246,"href":"https:\/\/prod-qa.anchanto.com\/vn-vn\/wp-json\/wp\/v2\/posts\/140896\/revisions\/143246"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/prod-qa.anchanto.com\/vn-vn\/wp-json\/wp\/v2\/media\/140329"}],"wp:attachment":[{"href":"https:\/\/prod-qa.anchanto.com\/vn-vn\/wp-json\/wp\/v2\/media?parent=140896"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/prod-qa.anchanto.com\/vn-vn\/wp-json\/wp\/v2\/categories?post=140896"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/prod-qa.anchanto.com\/vn-vn\/wp-json\/wp\/v2\/tags?post=140896"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}