{"id":116223,"date":"2023-05-26T07:27:56","date_gmt":"2023-05-26T01:57:56","guid":{"rendered":"https:\/\/anchanto.com\/the-art-of-e-commerce-pricing-leveraging-data-to-win-the-digital-retail-battle\/"},"modified":"2025-02-19T13:01:47","modified_gmt":"2025-02-19T07:31:47","slug":"the-art-of-e-commerce-pricing-leveraging-data-to-win-the-digital-retail-battle","status":"publish","type":"post","link":"https:\/\/prod-qa.anchanto.com\/vn-vn\/the-art-of-e-commerce-pricing-leveraging-data-to-win-the-digital-retail-battle\/","title":{"rendered":"Ngh\u1ec7 thu\u1eadt \u0111\u1ecbnh gi\u00e1 Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed: T\u1eadn d\u1ee5ng d\u1eef li\u1ec7u \u0111\u1ec3 chi\u1ebfn th\u1eafng trong cu\u1ed9c chi\u1ebfn b\u00e1n l\u1ebb k\u1ef9 thu\u1eadt s\u1ed1"},"content":{"rendered":"

Gi\u1edbi thi\u1ec7u<\/strong><\/p>\n

Trong c\u1ea3nh c\u1ea1nh tranh kh\u1ed1c li\u1ec7t c\u1ee7a th\u1ecb tr\u01b0\u1eddng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed hi\u1ec7n nay, cu\u1ed9c chi\u1ebfn gi\u00e1 tr\u1edf th\u00e0nh m\u1ed9t th\u00e1ch th\u1ee9c \u0111\u00e1ng k\u1ec3 \u0111\u1ed1i v\u1edbi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u tr\u00ean to\u00e0n b\u1ed9 l\u0129nh v\u1ef1c. M\u1eb7c d\u00f9 vi\u1ec7c cung c\u1ea5p gi\u00e1 th\u1ea5p h\u01a1n ho\u1eb7c gi\u1ea3m gi\u00e1 c\u00f3 v\u1ebb nh\u01b0 m\u1ed9t gi\u1ea3i ph\u00e1p nhanh ch\u00f3ng \u0111\u1ec3 c\u00f3 l\u1ee3i th\u1ebf c\u1ea1nh tranh, nh\u01b0ng n\u00f3 c\u00f3 th\u1ec3 g\u00e2y h\u1eadu qu\u1ea3 l\u00e2u d\u00e0i \u0111\u1ed1i v\u1edbi danh ti\u1ebfng v\u00e0 l\u1ee3i nhu\u1eadn c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n. B\u00e0i vi\u1ebft n\u00e0y kh\u00e1m ph\u00e1 nh\u1eefng t\u00e1c \u0111\u1ed9ng ti\u00eau c\u1ef1c c\u1ee7a cu\u1ed9c chi\u1ebfn gi\u00e1, \u0111\u1eb7c bi\u1ec7t l\u00e0 \u0111\u1ed1i v\u1edbi danh ti\u1ebfng c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u, v\u00e0 \u0111\u1ec1 xu\u1ea5t ngh\u1ec7 thu\u1eadt th\u1ef1c s\u1ef1 c\u1ee7a \u0111\u1ecbnh gi\u00e1 th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed. Th\u00f4ng qua nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c thay th\u1ebf \u0111\u01b0\u1ee3c \u0111\u1ec1 xu\u1ea5t d\u01b0\u1edbi \u0111\u00e2y, vi\u1ec7c v\u01b0\u1ee3t qua th\u00e1ch th\u1ee9c v\u1ec1 gi\u00e1 c\u1ea3 s\u1ebd tr\u1edf n\u00ean d\u1ec5 d\u00e0ng h\u01a1n.<\/p>\n

Nh\u1eefng Cu\u1ed9c Chi\u1ebfn T\u1ed1t Nh\u1ea5t L\u00e0 Nh\u1eefng Cu\u1ed9c Chi\u1ebfn B\u1ea1n Kh\u00f4ng Chi\u1ebfn<\/strong><\/p>\n

M\u1ed9t ph\u1ea7n c\u1ee7a ngh\u1ec7 thu\u1eadt \u0111\u1ecbnh gi\u00e1 th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed l\u00e0 kh\u00f4ng bao gi\u1edd tham gia v\u00e0o cu\u1ed9c chi\u1ebfn gi\u00e1. Tham gia v\u00e0o cu\u1ed9c chi\u1ebfn gi\u00e1 c\u00f3 th\u1ec3 l\u00e0m h\u01b0 h\u1ecfng danh ti\u1ebfng th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n b\u1eb1ng c\u00e1ch li\u00ean k\u1ebft n\u00f3 v\u1edbi c\u00e1c s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 ch\u1ea5t l\u01b0\u1ee3ng k\u00e9m. \u0110i\u1ec1u n\u00e0y d\u1eabn \u0111\u1ebfn m\u1ea5t l\u00f2ng tin v\u00e0 l\u00f2ng trung th\u00e0nh c\u1ee7a kh\u00e1ch h\u00e0ng, \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn ngu\u1ed3n l\u1ee3i nhu\u1eadn l\u00e2u d\u00e0i. Ngo\u00e0i ra, doanh nghi\u1ec7p c\u1ee7a b\u1ea1n s\u1ebd ho\u1ea1t \u0111\u1ed9ng v\u1edbi m\u1ee9c l\u1ee3i nhu\u1eadn kh\u00f4ng b\u1ec1n v\u1eefng, l\u00e0m suy tho\u00e1i t\u00ecnh h\u00ecnh t\u00e0i ch\u00ednh c\u1ee7a b\u1ea1n theo th\u1eddi gian.<\/p>\n

Cu\u1ed9c chi\u1ebfn gi\u00e1 c\u1ea3 c\u00f2n c\u00f3 th\u1ec3 g\u00e2y tr\u1edf ng\u1ea1i cho s\u1ef1 \u0111\u1ed5i m\u1edbi v\u00e0 ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m. T\u1eadp trung ch\u1ec9 v\u00e0o c\u1ea1nh tranh gi\u00e1 c\u00f3 th\u1ec3 d\u1eabn \u0111\u1ebfn vi\u1ec7c c\u1ea5p \u00edt ngu\u1ed3n l\u1ef1c h\u01a1n cho nghi\u00ean c\u1ee9u v\u00e0 ph\u00e1t tri\u1ec3n, d\u1eabn \u0111\u1ebfn thi\u1ebfu h\u1ee5t c\u00e1c s\u1ea3n ph\u1ea9m m\u1edbi v\u00e0 c\u1ea3i ti\u1ebfn. S\u1ef1 t\u1eafc ngh\u1ebdn n\u00e0y c\u00f3 th\u1ec3 \u1ea3nh h\u01b0\u1edfng ti\u00eau c\u1ef1c \u0111\u1ebfn s\u1ef1 ph\u00e1t tri\u1ec3n v\u00e0 v\u1ecb tr\u00ed c\u1ea1nh tranh l\u00e2u d\u00e0i.<\/p>\n

Cu\u1ed1i c\u00f9ng, cu\u1ed9c chi\u1ebfn gi\u00e1 c\u1ea3 t\u1ea1o ra m\u1ed9t b\u1ea7u kh\u00f4ng kh\u00ed kh\u00f4ng \u1ed5n \u0111\u1ecbnh v\u00e0 kh\u00f4ng ch\u1eafc ch\u1eafn trong ng\u00e0nh c\u00f4ng nghi\u1ec7p. C\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng c\u00e1c chi\u1ebfn thu\u1eadt quy\u1ebft li\u1ec7t nh\u01b0 gi\u00e1 c\u1eaft c\u1ed5 h\u1ed5, g\u00e2y ra s\u1ef1 bi\u1ebfn \u0111\u1ed9ng v\u00e0 \u0111\u1ea3o l\u1ed9n tr\u00ean th\u1ecb tr\u01b0\u1eddng. S\u1ef1 bi\u1ebfn \u0111\u1ed9ng n\u00e0y c\u00f3 th\u1ec3 l\u00e0m suy y\u1ebfu c\u00e2n b\u1eb1ng th\u1ecb tr\u01b0\u1eddng v\u00e0 l\u00e0m cho vi\u1ec7c l\u1eadp k\u1ebf ho\u1ea1ch v\u00e0 th\u1ef1c hi\u1ec7n chi\u1ebfn l\u01b0\u1ee3c kinh doanh hi\u1ec7u qu\u1ea3 tr\u1edf n\u00ean kh\u00f3 kh\u0103n.g<\/p>\n

Gi\u00e1 tr\u1ecb v\u00e0 s\u1ef1 kh\u00e1c bi\u1ec7t l\u00e0 nh\u1eefng ng\u01b0\u1eddi chi\u1ebfn th\u1eafng th\u1ef1c s\u1ef1<\/strong><\/p>\n

Thay v\u00ec d\u1ed3n m\u00ecnh v\u00e0o cu\u1ed9c \u0111ua gi\u1ea3m gi\u00e1 kh\u00f4ng ng\u1eebng, th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n n\u00ean t\u1eadp trung v\u00e0o cung c\u1ea5p gi\u00e1 tr\u1ecb theo c\u00e1ch \u0111\u1ed9c \u0111\u00e1o. Cung c\u1ea5p d\u1ecbch v\u1ee5 ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng tuy\u1ec7t v\u1eddi, t\u1ea1o ra c\u00e1c s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 \u0111\u1ed9c nh\u1ea5t v\u1edbi l\u1ee3i \u00edch b\u1ed5 sung nh\u01b0 mi\u1ec5n ph\u00ed v\u1eadn chuy\u1ec3n hay ch\u01b0\u01a1ng tr\u00ecnh kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft c\u00f3 th\u1ec3 l\u00e0m n\u1ed5i b\u1eadt th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n so v\u1edbi \u0111\u1ed1i th\u1ee7. B\u1eb1ng c\u00e1ch thi\u1ebft l\u1eadp m\u1ed9t danh t\u00ednh th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh m\u1ebd v\u00e0 khuy\u1ebfn kh\u00edch s\u1ef1 trung th\u00e0nh t\u1eeb kh\u00e1ch h\u00e0ng, b\u1ea1n c\u00f3 th\u1ec3 tr\u00e1nh xa cu\u1ed9c chi\u1ebfn gi\u00e1 c\u1ea3 ho\u00e0n to\u00e0n.<\/p>\n

H\u00e3y th\u00e0nh th\u1ea1o ngh\u1ec7 thu\u1eadt c\u1ee7a c\u00e1c chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 d\u1ef1a tr\u00ean d\u1eef li\u1ec7u<\/strong><\/p>\n

Trong khi t\u1eadp trung v\u00e0o ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m v\u00e0 tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng, kh\u00f4ng \u0111\u1ec3 gi\u00e1 c\u1ea3 t\u1ef1 \u0111i\u1ec1u ch\u1ec9nh. C\u00e1ch b\u1ea1n \u0111\u1ecbnh gi\u00e1 s\u1ea3n ph\u1ea9m c\u00f3 th\u1ec3 \u1ea3nh h\u01b0\u1edfng tr\u1ef1c ti\u1ebfp \u0111\u1ebfn s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a b\u1ea1n. M\u1ed9t c\u00e1ch ti\u1ebfp c\u1eadn hi\u1ec7u qu\u1ea3 \u0111\u1ec3 ch\u1ed1ng l\u1ea1i cu\u1ed9c chi\u1ebfn gi\u00e1 c\u1ea3 khi \u0111\u1ecbnh gi\u00e1 s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n l\u00e0 \u00e1p d\u1ee5ng chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 c\u1ea3 d\u1ef1a tr\u00ean d\u1eef li\u1ec7u. \u0110\u00e2y l\u00e0 m\u1ed9t b\u01b0\u1edbc quan tr\u1ecdng trong ngh\u1ec7 thu\u1eadt c\u1ee7a vi\u1ec7c \u0111\u1ecbnh gi\u00e1 trong th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed.<\/p>\n

B\u1eb1ng c\u00e1ch theo d\u00f5i gi\u00e1 c\u1ea3 c\u1ee7a \u0111\u1ed1i th\u1ee7 v\u00e0 ph\u00e2n t\u00edch h\u00e0nh vi c\u1ee7a kh\u00e1ch h\u00e0ng, doanh nghi\u1ec7p c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 t\u1ed1i \u01b0u h\u00f3a c\u00e1c chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 c\u1ea3 v\u00e0 cung c\u1ea5p khuy\u1ebfn m\u00e3i c\u00e1 nh\u00e2n h\u00f3a. \u0110i\u1ec1u n\u00e0y gi\u00fap thu h\u00fat v\u00e0 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng d\u1ef1a tr\u00ean s\u1edf th\u00edch v\u00e0 m\u1eabu mua h\u00e0ng c\u1ee7a h\u1ecd. Ph\u01b0\u01a1ng ph\u00e1p n\u00e0y c\u0169ng cho ph\u00e9p b\u1ea1n \u0111\u1ecbnh gi\u00e1 sao cho ph\u00f9 h\u1ee3p v\u1edbi nhu c\u1ea7u th\u1ecb tr\u01b0\u1eddng v\u00e0 k\u1ef3 v\u1ecdng c\u1ee7a kh\u00e1ch h\u00e0ng, m\u00e0 kh\u00f4ng ch\u1ec9 d\u1ef1a v\u00e0o vi\u1ec7c c\u1eaft gi\u00e1 m\u1ed9t c\u00e1ch li\u00ean t\u1ee5c.<\/p>\n

M\u1ed9t trong nh\u1eefng tr\u1ee5 c\u1ed9t quan tr\u1ecdng c\u1ee7a m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 c\u1ea3 d\u1ef1a tr\u00ean d\u1eef li\u1ec7u th\u00e0nh c\u00f4ng l\u00e0 tri\u1ec3n khai c\u00f4ng ngh\u1ec7 \u0111\u1ec3 ph\u00e2n t\u00edch hi\u1ec7u su\u1ea5t c\u1ee7a k\u1ec7 s\u1ed1 c\u1ee7a b\u1ea1n v\u00e0 \u0111\u1ed1i th\u1ee7 tr\u00ean k\u1ec7 s\u1ed1 \u0111i\u1ec7n t\u1eed. C\u00e1c gi\u1ea3i ph\u00e1p ph\u00e2n t\u00edch ti\u00ean ti\u1ebfn s\u1ebd cung c\u1ea5p kh\u1ea3 n\u0103ng nh\u00ecn th\u1ea5y xu h\u01b0\u1edbng th\u1ecb tr\u01b0\u1eddng, chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 c\u1ee7a \u0111\u1ed1i th\u1ee7 v\u00e0 c\u1ea3m nh\u1eadn c\u1ee7a kh\u00e1ch h\u00e0ng. \u0110i\u1ec1u n\u00e0y gi\u00fap b\u1ea1n \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh d\u1ef1a tr\u00ean d\u1eef li\u1ec7u v\u00e0 \u0111\u1eb7t gi\u00e1 ph\u00f9 h\u1ee3p v\u1edbi y\u00eau c\u1ea7u c\u1ee7a th\u1ecb tr\u01b0\u1eddng.<\/p>\n

\"Anchanto-digital-shelf-analytics-software\"<\/a><\/p>\n

K\u1ebft lu\u1eadn<\/strong><\/p>\n

M\u1eb7c d\u00f9 cu\u1ed9c chi\u1ebfn gi\u00e1 c\u1ea3 v\u1eabn l\u00e0 m\u1ed9t th\u00e1ch th\u1ee9c trong l\u0129nh v\u1ef1c th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed, c\u00e1c doanh nghi\u1ec7p c\u00f3 th\u1ec3 \u0111i\u1ec1u h\u01b0\u1edbng th\u00e0nh c\u00f4ng tr\u00ean \u0111\u1ecba b\u00e0n n\u00e0y b\u1eb1ng c\u00e1ch t\u1eadp trung v\u00e0o ngh\u1ec7 thu\u1eadt th\u1ef1c s\u1ef1 c\u1ee7a gi\u00e1 c\u1ea3 th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed, bao g\u1ed3m t\u1ea5t c\u1ea3 c\u00e1c kh\u00eda c\u1ea1nh c\u1ee7a th\u1ecb tr\u01b0\u1eddng s\u1ed1. B\u1eb1ng c\u00e1ch cung c\u1ea5p tr\u1ea3i nghi\u1ec7m tuy\u1ec7t v\u1eddi cho kh\u00e1ch h\u00e0ng, cung c\u1ea5p c\u00e1c s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 \u0111\u1ed9c \u0111\u00e1o v\u00e0 \u00e1p d\u1ee5ng chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 c\u1ea3 d\u1ef1a tr\u00ean d\u1eef li\u1ec7u, th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 t\u1ea1o ra l\u1ee3i th\u1ebf ri\u00eang trong th\u1ecb tr\u01b0\u1eddng. Tr\u00e1nh cu\u1ed9c \u0111ua xu\u1ed1ng \u0111\u00e1y v\u00e0 x\u00e2y d\u1ef1ng uy t\u00edn m\u1ea1nh m\u1ebd cho th\u01b0\u01a1ng hi\u1ec7u l\u00e0 y\u1ebfu t\u1ed1 quan tr\u1ecdng \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c th\u00e0nh c\u00f4ng l\u00e2u d\u00e0i.<\/p>\n","protected":false},"excerpt":{"rendered":"

Gi\u1edbi thi\u1ec7u Trong c\u1ea3nh c\u1ea1nh tranh kh\u1ed1c li\u1ec7t c\u1ee7a th\u1ecb tr\u01b0\u1eddng th\u01b0\u01a1ng m\u1ea1i \u0111i…<\/p>\n","protected":false},"author":1,"featured_media":116224,"comment_status":"open","ping_status":"open","sticky":false,"template":"template-single-with-sidebar.php","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1926],"tags":[1943,1941,1939,1940,1942],"class_list":["post-116223","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blogs-vn","tag-competitor-price-analysis-vn","tag-e-commerce-vn","tag-price-wars-vn","tag-pricing-strategies-vn","tag-the-art-of-ecommerce-pricing-vn"],"acf":false,"reading_time":"5","categories_list":[{"id":1926,"name":"Blogs","link":"https:\/\/prod-qa.anchanto.com\/vn-vn\/resources\/blogs-vn\/"}],"featured_image_url":"https:\/\/prod-qa.anchanto.com\/wp-content\/uploads\/2023\/05\/MicrosoftTeams-image-19-10.jpg","_links":{"self":[{"href":"https:\/\/prod-qa.anchanto.com\/vn-vn\/wp-json\/wp\/v2\/posts\/116223","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/prod-qa.anchanto.com\/vn-vn\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/prod-qa.anchanto.com\/vn-vn\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/prod-qa.anchanto.com\/vn-vn\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/prod-qa.anchanto.com\/vn-vn\/wp-json\/wp\/v2\/comments?post=116223"}],"version-history":[{"count":1,"href":"https:\/\/prod-qa.anchanto.com\/vn-vn\/wp-json\/wp\/v2\/posts\/116223\/revisions"}],"predecessor-version":[{"id":116254,"href":"https:\/\/prod-qa.anchanto.com\/vn-vn\/wp-json\/wp\/v2\/posts\/116223\/revisions\/116254"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/prod-qa.anchanto.com\/vn-vn\/wp-json\/wp\/v2\/media\/116224"}],"wp:attachment":[{"href":"https:\/\/prod-qa.anchanto.com\/vn-vn\/wp-json\/wp\/v2\/media?parent=116223"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/prod-qa.anchanto.com\/vn-vn\/wp-json\/wp\/v2\/categories?post=116223"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/prod-qa.anchanto.com\/vn-vn\/wp-json\/wp\/v2\/tags?post=116223"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}