{"id":115949,"date":"2023-06-06T13:49:13","date_gmt":"2023-06-06T08:19:13","guid":{"rendered":"https:\/\/anchanto.com\/how-ignoring-digital-shelf-analytics-can-trigger-market-share-loss-for-brands\/"},"modified":"2025-02-19T13:01:25","modified_gmt":"2025-02-19T07:31:25","slug":"how-ignoring-digital-shelf-analytics-can-trigger-market-share-loss-for-brands","status":"publish","type":"post","link":"https:\/\/prod-qa.anchanto.com\/vn-vn\/how-ignoring-digital-shelf-analytics-can-trigger-market-share-loss-for-brands\/","title":{"rendered":"Kh\u00f4ng s\u1eed d\u1ee5ng Digital Shelf c\u00f3 th\u1ec3 l\u00e0m gi\u1ea3m th\u1ecb ph\u1ea7n c\u1ee7a c\u00e1c th\u01b0\u01a1ng hi\u1ec7u."},"content":{"rendered":"<h2><strong>1. Gi\u1edbi thi\u1ec7u<\/strong><\/h2>\n<p>Trong nh\u1eefng n\u0103m g\u1ea7n \u0111\u00e2y, th\u1ebf gi\u1edbi th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed \u0111\u00e3 ch\u1ee9ng ki\u1ebfn s\u1ef1 t\u0103ng tr\u01b0\u1edfng \u0111\u00e1ng k\u1ec3 v\u1ec1 s\u1ef1 ph\u1ed5 bi\u1ebfn. Do \u0111\u00f3, c\u1ea3nh quan th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed \u0111\u00e3 tr\u1edf th\u00e0nh m\u1ed9t s\u00e2n ch\u01a1i c\u1ea1nh tranh v\u1edbi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u v\u00e0 nh\u00e0 b\u00e1n l\u1ebb c\u1ee7a m\u1ecdi quy m\u00f4.<\/p>\n<p>\u0110\u1ec3 th\u1ef1c s\u1ef1 hi\u1ec3u \u0111\u01b0\u1ee3c quy m\u00f4 c\u1ee7a cu\u1ed9c c\u1ea1nh tranh b\u00e1n l\u1ebb tr\u1ef1c tuy\u1ebfn v\u00e0o n\u0103m 2023, h\u00e3y xem x\u00e9t m\u1ed9t s\u1ed1 con s\u1ed1 \u0111\u00e1ng kinh ng\u1ea1c sau:<\/p>\n<ul>\n<li>2 tri\u1ec7u doanh nghi\u1ec7p tr\u00ean to\u00e0n th\u1ebf gi\u1edbi b\u00e1n h\u00e0ng tr\u00ean Amazon [1].<\/li>\n<li>H\u01a1n 1 tri\u1ec7u th\u01b0\u01a1ng hi\u1ec7u v\u00e0 nh\u00e0 b\u00e1n l\u1ebb b\u00e1n h\u00e0ng tr\u00ean Lazada [2].<\/li>\n<li>H\u01a1n 18,3 tri\u1ec7u ng\u01b0\u1eddi b\u00e1n h\u00e0ng \u0111\u00e3 c\u00f3 t\u00e0i kho\u1ea3n tr\u00ean eBay [3].<\/li>\n<\/ul>\n<p>Ngo\u00e0i ra, c\u00e1c trung t\u00e2m th\u01b0\u01a1ng m\u1ea1i l\u1edbn kh\u00e1c tr\u00ean to\u00e0n c\u1ea7u c\u0169ng \u0111ang thu h\u00fat h\u00e0ng ng\u00e0n doanh nghi\u1ec7p \u0111\u0103ng k\u00fd v\u00e0o n\u1ec1n t\u1ea3ng c\u1ee7a h\u1ecd.<\/p>\n<p><strong>V\u1eady l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 n\u1ed5i b\u1eadt trong kh\u00f4ng gian \u1ed3n \u00e0o v\u00e0 \u0111\u00f4ng \u0111\u00fac n\u00e0y?<\/strong><\/p>\n<p>M\u1ed9t khi b\u1ea1n \u0111\u00e3 t\u00ecm ra c\u00e1ch \u0111\u00f3, l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 \u0111\u1ed1i ph\u00f3 v\u1edbi cu\u1ed9c chi\u1ebfn gi\u00e1 c\u1ea3? L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh v\u00e0 gi\u1ea3m thi\u1ec3u kho\u1ea3ng c\u00e1ch ti\u1ec1m n\u0103ng gi\u1eefa s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n v\u00e0 c\u1ee7a \u0111\u1ed1i th\u1ee7? L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 gi\u1eef v\u1eefng th\u1ecb ph\u1ea7n v\u00e0 doanh thu c\u1ee7a b\u1ea1n trong khi m\u1edf r\u1ed9ng m\u1ed9t c\u00e1ch c\u00f3 l\u1ee3i nhu\u1eadn?<\/p>\n<p><strong>Gi\u1ea3i ph\u00e1p r\u1ea5t \u0111\u01a1n gi\u1ea3n &#8211; \u0111\u00f3 l\u00e0 ph\u00e2n t\u00edch k\u1ec7 s\u1ed1 h\u00f3a s\u1ed1.<\/strong><\/p>\n<p>Tuy nhi\u00ean, tr\u01b0\u1edbc khi ch\u00fang ta \u0111i v\u00e0o v\u1ea5n \u0111\u1ec1 n\u00e0y, h\u00e3y xem x\u00e9t xem b\u1ea1n c\u00f3 th\u1ec3 \u0111i \u0111\u01b0\u1ee3c xa nh\u01b0 th\u1ebf n\u00e0o m\u00e0 kh\u00f4ng c\u00f3 th\u00f4ng tin th\u1ecb tr\u01b0\u1eddng th\u1eddi gian th\u1ef1c.<\/p>\n<h2>2. Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed c\u00f3 th\u1ec3 ho\u1ea1t \u0111\u1ed9ng m\u00e0 kh\u00f4ng c\u1ea7n ph\u00e2n t\u00edch Digital Shelf, nh\u01b0ng \u0111i\u1ec1u \u0111\u00f3 s\u1ebd l\u00e0 m\u1ed9t s\u1ef1 hao h\u1ee5t!<\/h2>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone wp-image-17038 size-full\" src=\"https:\/\/anchanto.com\/wp-content\/uploads\/2023\/06\/E-commerce-Can-Work-Without-Digital-Shelf-Analytics-11.jpg\" alt=\"E-commerce-Can-Work-Without-Digital-Shelf-Analytics\" width=\"1920\" height=\"1368\" srcset=\"https:\/\/vn.anchanto.com\/wp-content\/uploads\/2023\/06\/E-commerce-Can-Work-Without-Digital-Shelf-Analytics.jpg 1920w, https:\/\/vn.anchanto.com\/wp-content\/uploads\/2023\/06\/E-commerce-Can-Work-Without-Digital-Shelf-Analytics-300x214.jpg 300w, https:\/\/vn.anchanto.com\/wp-content\/uploads\/2023\/06\/E-commerce-Can-Work-Without-Digital-Shelf-Analytics-768x547.jpg 768w, https:\/\/vn.anchanto.com\/wp-content\/uploads\/2023\/06\/E-commerce-Can-Work-Without-Digital-Shelf-Analytics-1024x730.jpg 1024w, https:\/\/vn.anchanto.com\/wp-content\/uploads\/2023\/06\/E-commerce-Can-Work-Without-Digital-Shelf-Analytics-1536x1094.jpg 1536w, https:\/\/vn.anchanto.com\/wp-content\/uploads\/2023\/06\/E-commerce-Can-Work-Without-Digital-Shelf-Analytics-1200x855.jpg 1200w, https:\/\/vn.anchanto.com\/wp-content\/uploads\/2023\/06\/E-commerce-Can-Work-Without-Digital-Shelf-Analytics-767x546.jpg 767w, https:\/\/vn.anchanto.com\/wp-content\/uploads\/2023\/06\/E-commerce-Can-Work-Without-Digital-Shelf-Analytics-420x299.jpg 420w, https:\/\/vn.anchanto.com\/wp-content\/uploads\/2023\/06\/E-commerce-Can-Work-Without-Digital-Shelf-Analytics-675x481.jpg 675w, https:\/\/vn.anchanto.com\/wp-content\/uploads\/2023\/06\/E-commerce-Can-Work-Without-Digital-Shelf-Analytics-591x421.jpg 591w, https:\/\/vn.anchanto.com\/wp-content\/uploads\/2023\/06\/E-commerce-Can-Work-Without-Digital-Shelf-Analytics-530x378.jpg 530w, https:\/\/vn.anchanto.com\/wp-content\/uploads\/2023\/06\/E-commerce-Can-Work-Without-Digital-Shelf-Analytics-491x350.jpg 491w, https:\/\/vn.anchanto.com\/wp-content\/uploads\/2023\/06\/E-commerce-Can-Work-Without-Digital-Shelf-Analytics-550x392.jpg 550w, https:\/\/vn.anchanto.com\/wp-content\/uploads\/2023\/06\/E-commerce-Can-Work-Without-Digital-Shelf-Analytics-427x304.jpg 427w, https:\/\/vn.anchanto.com\/wp-content\/uploads\/2023\/06\/E-commerce-Can-Work-Without-Digital-Shelf-Analytics-225x160.jpg 225w, https:\/\/vn.anchanto.com\/wp-content\/uploads\/2023\/06\/E-commerce-Can-Work-Without-Digital-Shelf-Analytics-589x420.jpg 589w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/p>\n<p>M\u1eb7c d\u00f9 b\u1ea1n c\u00f3 th\u1ec3 b\u00e1n h\u00e0ng tr\u1ef1c tuy\u1ebfn m\u00e0 kh\u00f4ng c\u1ea7n s\u1eed d\u1ee5ng ph\u00e2n t\u00edch k\u1ec7 s\u1ed1 h\u00f3a s\u1ed1, nh\u01b0ng vi\u1ec7c thi\u1ebfu \u0111i\u1ec1u n\u00e0y s\u1ebd \u0111\u1ebfn v\u1edbi m\u1ed9t danh s\u00e1ch d\u00e0i c\u00e1c th\u00e1ch th\u1ee9c \u0111\u1eaft \u0111\u1ecf \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn hi\u1ec7u su\u1ea5t kinh doanh v\u00e0 s\u1ef1 ph\u00e1t tri\u1ec3n. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 t\u00ecnh hu\u1ed1ng c\u00f3 th\u1ec3 x\u1ea3y ra:<\/p>\n<ul>\n<li><strong>Th\u1ecb ph\u1ea7n v\u00e0 uy t\u00edn th\u01b0\u01a1ng hi\u1ec7u bi\u1ebfn m\u1ea5t<\/strong>Kh\u00f4ng bi\u1ebft \u0111\u01b0\u1ee3c t\u1ef7 l\u1ec7 t\u00ecm ki\u1ebfm ho\u1eb7c v\u1ecb tr\u00ed c\u1ee7a b\u1ea1n trong th\u1ecb tr\u01b0\u1eddng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed so v\u1edbi \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh c\u00f3 th\u1ec3 d\u1eabn \u0111\u1ebfn vi\u1ec7c ra quy\u1ebft \u0111\u1ecbnh thi\u1ebfu th\u00f4ng tin. C\u00e1c y\u1ebfu t\u1ed1 \u0111\u1ec3 c\u1ea1nh tranh c\u0169ng s\u1ebd kh\u00f4ng \u0111\u01b0\u1ee3c bi\u1ebft n\u1ebfu kh\u00f4ng hi\u1ec3u \u0111\u01b0\u1ee3c nh\u1eefng g\u00ec \u0111\u1ed1i th\u1ee7 c\u1ee7a b\u1ea1n l\u00e0m t\u1ed1t h\u01a1n b\u1ea1n.<\/li>\n<\/ul>\n<ul>\n<li><strong>T\u1ed5ng doanh s\u1ed1 tr\u1edf n\u00ean b\u00ed \u1ea9n<\/strong>Kh\u00f4ng th\u1ec3 theo d\u00f5i doanh s\u1ed1 b\u00e1n h\u00e0ng c\u1ee7a b\u1ea1n s\u1ebd d\u1eabn \u0111\u1ebfn t\u00ednh to\u00e1n doanh thu v\u00e0 l\u1ee3i nhu\u1eadn kh\u00f4ng ch\u00ednh x\u00e1c. \u0110i\u1ec1u n\u00e0y c\u0169ng \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh gi\u00e1 v\u00e0 khuy\u1ebfn m\u00e3i c\u1ee7a b\u1ea1n. \u0110\u1ecbnh gi\u00e1 hi\u1ec7u qu\u1ea3 l\u00e0 r\u1ea5t quan tr\u1ecdng \u0111\u1ec3 duy tr\u00ec s\u1ef1 c\u1ea1nh tranh trong th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed. Nh\u01b0ng v\u1edbi thi\u1ebfu d\u1eef li\u1ec7u qu\u00fd gi\u00e1 v\u1ec1 gi\u00e1 c\u1ee7a \u0111\u1ed1i th\u1ee7, t\u00ednh \u0111\u00e0n h\u1ed3i gi\u00e1 v\u00e0 xu h\u01b0\u1edbng th\u1ecb tr\u01b0\u1eddng, doanh nghi\u1ec7p c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 g\u1eb7p kh\u00f3 kh\u0103n trong vi\u1ec7c \u0111\u01b0a ra gi\u00e1 c\u1ea1nh tranh, c\u00f3 th\u1ec3 d\u1eabn \u0111\u1ebfn m\u1ea5t doanh s\u1ed1 ho\u1eb7c l\u1ee3i nhu\u1eadn th\u1ea5p h\u01a1n.<\/li>\n<\/ul>\n<ul>\n<li><strong>L\u1ed7i trong vi\u1ec7c ki\u1ec3m k\u00ea t\u1ed3n kho d\u1eabn \u0111\u1ebfn vi\u1ec7c h\u1ee7y \u0111\u01a1n h\u00e0ng<\/strong>Th\u00f4ng tin v\u1ec1 h\u00e0ng t\u1ed3n kh\u00f4ng ch\u00ednh x\u00e1c tr\u1ef1c tuy\u1ebfn c\u00f3 th\u1ec3 d\u1eabn \u0111\u1ebfn vi\u1ec7c b\u00e1n qu\u00e1 s\u1ed1 l\u01b0\u1ee3ng ho\u1eb7c h\u1ebft h\u00e0ng, g\u00e2y ra vi\u1ec7c h\u1ee7y \u0111\u01a1n h\u00e0ng c\u1ee7a kh\u00e1ch h\u00e0ng. N\u1ebfu kh\u00f4ng c\u00f3 ph\u01b0\u01a1ng ph\u00e1p \u0111\u00fang \u0111\u1ec3 theo d\u00f5i t\u1ed3n kho tr\u00ean c\u00e1c \u0111\u1ecba \u0111i\u1ec3m l\u01b0u tr\u1eef c\u1ee7a b\u1ea1n, b\u1ea1n s\u1ebd kh\u00f4ng nh\u1eadn th\u1ea5y m\u1ee9c t\u1ed3n kho th\u1ea5p ho\u1eb7c h\u00e0ng t\u1ed3n d\u1ef1 ph\u00f2ng.<\/li>\n<\/ul>\n<ul>\n<li><strong>Ng\u01b0\u1eddi b\u00e1n b\u00ean th\u1ee9 ba b\u1eaft \u0111\u1ea7u gi\u1ea3m gi\u00e1<\/strong>Ng\u01b0\u1eddi b\u00e1n kh\u00f4ng ch\u00ednh th\u1ee9c c\u00f3 th\u1ec3 gi\u1ea3m gi\u00e1 so v\u1edbi gi\u00e1 \u0111\u01b0\u1ee3c \u1ee7y quy\u1ec1n c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u b\u1ea1n, d\u1eabn \u0111\u1ebfn gi\u1ea3m l\u1ee3i nhu\u1eadn. Kh\u00f4ng c\u00f3 ph\u00e2n t\u00edch k\u1ec7 s\u1ed1 h\u00f3a s\u1ed1 \u0111\u1ec3 theo d\u00f5i danh s\u00e1ch th\u1ecb tr\u01b0\u1eddng c\u1ee7a h\u1ecd, vi\u1ec7c theo d\u00f5i gi\u00e1 c\u1ea3 v\u00e0 y\u00eau c\u1ea7u tr\u00e1ch nhi\u1ec7m c\u1ee7a h\u1ecd tr\u1edf n\u00ean kh\u00f3 kh\u0103n.<\/li>\n<li><strong>Theo d\u00f5i hi\u1ec7u su\u1ea5t tr\u1edf th\u00e0nh c\u00f4ng vi\u1ec7c th\u1eed th\u00e1ch<\/strong>Kh\u00f4ng c\u00f3 c\u01a1 s\u1edf h\u1ea1 t\u1ea7ng \u0111\u1ec3 t\u1ea1o ra ph\u00e2n t\u00edch s\u1ee9c kh\u1ecfe k\u1ec7 s\u1ed1 h\u00f3a s\u1ed1, b\u1ea1n ph\u1ea3i theo d\u00f5i hi\u1ec7u su\u1ea5t kinh doanh c\u1ee7a b\u1ea1n v\u00e0 c\u1ee7a \u0111\u1ed1i th\u1ee7 b\u1eb1ng c\u00e1ch th\u1ee7 c\u00f4ng. \u0110i\u1ec1u n\u00e0y s\u1ebd \u0111\u00f2i h\u1ecfi ngu\u1ed3n l\u1ef1c d\u00e0nh ri\u00eang \u0111\u1ec3 theo d\u00f5i v\u00e0 ph\u00e2n t\u00edch d\u1eef li\u1ec7u, \u0111i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 kh\u00f4ng hi\u1ec7u qu\u1ea3, \u0111\u1eb7c bi\u1ec7t khi doanh nghi\u1ec7p ph\u00e1t tri\u1ec3n ho\u1eb7c trong tr\u01b0\u1eddng h\u1ee3p c\u1ee7a c\u00e1c th\u01b0\u01a1ng hi\u1ec7u c\u00f3 m\u1ea1ng l\u01b0\u1edbi ph\u00e2n ph\u1ed1i ph\u1ee9c t\u1ea1p.<\/li>\n<li><strong>Doanh thu dao \u0111\u1ed9ng g\u00e2y hoang mang<\/strong>Vi\u1ec7c kh\u00f4ng \u0111\u1ecbnh gi\u00e1 s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n c\u1ea1nh tranh (n\u1ebfu b\u1ea1n \u0111\u1ecbnh gi\u00e1 qu\u00e1 cao ho\u1eb7c qu\u00e1 th\u1ea5p) v\u00e0 kh\u00f4ng bi\u1ebft kh\u00e1ch h\u00e0ng mu\u1ed1n g\u00ec s\u1ebd \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn l\u1ee3i nhu\u1eadn v\u00e0 doanh thu c\u1ee7a b\u1ea1n m\u1ed9t c\u00e1ch \u0111\u00e1ng k\u1ec3. \u0110\u1ed1i \u0111\u1ea7u v\u1edbi k\u1ef3 v\u1ecdng c\u1ee7a kh\u00e1ch h\u00e0ng ch\u1ec9 l\u00e0m t\u0103ng chi ph\u00ed v\u00e0 gi\u1ea3m l\u1ee3i nhu\u1eadn c\u1ee7a b\u1ea1n.<\/li>\n<\/ul>\n<ul>\n<li><strong>Chi ph\u00ed qu\u1ea3ng c\u00e1o khi\u1ebfn b\u1ea1n theo \u0111u\u1ed5i l\u1ee3i nhu\u1eadn m\u1edd nh\u1ea1t<\/strong><\/li>\n<\/ul>\n<p>S\u1ef1 thi\u1ebfu quan s\u00e1t v\u1ec1 t\u1ef7 l\u1ec7 t\u00ecm ki\u1ebfm v\u00e0 x\u1ebfp h\u1ea1ng t\u1eeb kh\u00f3a s\u1ebd \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn chi ph\u00ed qu\u1ea3ng c\u00e1o v\u00e0 SEO c\u1ee7a b\u1ea1n, g\u00e2y ra hi\u1ec7u qu\u1ea3 qu\u1ea3ng c\u00e1o k\u00e9m. B\u1ea1n c\u1ea7n bi\u1ebft kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau c\u1ee7a m\u00ecnh \u0111ang t\u00ecm ki\u1ebfm g\u00ec v\u1ec1 s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n. D\u1ef1a tr\u00ean th\u00f4ng tin n\u00e0y, b\u1ea1n x\u00e1c \u0111\u1ecbnh c\u00e1c t\u1eeb kh\u00f3a m\u00e0 kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng l\u00fd t\u01b0\u1edfng s\u1eed d\u1ee5ng \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o h\u1ecd t\u00ecm th\u1ea5y danh s\u00e1ch s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-17045 size-full\" src=\"https:\/\/anchanto.com\/wp-content\/uploads\/2023\/06\/Know-your-E-commerce-share-of-market-search-with-Digital-Shelf-Anlytics-11.jpg\" alt=\"E-commerce-share-of-market-search\" width=\"1200\" height=\"900\" srcset=\"https:\/\/vn.anchanto.com\/wp-content\/uploads\/2023\/06\/Know-your-E-commerce-share-of-market-search-with-Digital-Shelf-Anlytics.jpg 1200w, https:\/\/vn.anchanto.com\/wp-content\/uploads\/2023\/06\/Know-your-E-commerce-share-of-market-search-with-Digital-Shelf-Anlytics-300x225.jpg 300w, https:\/\/vn.anchanto.com\/wp-content\/uploads\/2023\/06\/Know-your-E-commerce-share-of-market-search-with-Digital-Shelf-Anlytics-768x576.jpg 768w, https:\/\/vn.anchanto.com\/wp-content\/uploads\/2023\/06\/Know-your-E-commerce-share-of-market-search-with-Digital-Shelf-Anlytics-1024x768.jpg 1024w, https:\/\/vn.anchanto.com\/wp-content\/uploads\/2023\/06\/Know-your-E-commerce-share-of-market-search-with-Digital-Shelf-Anlytics-767x575.jpg 767w, https:\/\/vn.anchanto.com\/wp-content\/uploads\/2023\/06\/Know-your-E-commerce-share-of-market-search-with-Digital-Shelf-Anlytics-420x315.jpg 420w, https:\/\/vn.anchanto.com\/wp-content\/uploads\/2023\/06\/Know-your-E-commerce-share-of-market-search-with-Digital-Shelf-Anlytics-675x506.jpg 675w, https:\/\/vn.anchanto.com\/wp-content\/uploads\/2023\/06\/Know-your-E-commerce-share-of-market-search-with-Digital-Shelf-Anlytics-561x421.jpg 561w, https:\/\/vn.anchanto.com\/wp-content\/uploads\/2023\/06\/Know-your-E-commerce-share-of-market-search-with-Digital-Shelf-Anlytics-530x398.jpg 530w, https:\/\/vn.anchanto.com\/wp-content\/uploads\/2023\/06\/Know-your-E-commerce-share-of-market-search-with-Digital-Shelf-Anlytics-467x350.jpg 467w, https:\/\/vn.anchanto.com\/wp-content\/uploads\/2023\/06\/Know-your-E-commerce-share-of-market-search-with-Digital-Shelf-Anlytics-550x413.jpg 550w, https:\/\/vn.anchanto.com\/wp-content\/uploads\/2023\/06\/Know-your-E-commerce-share-of-market-search-with-Digital-Shelf-Anlytics-405x304.jpg 405w, https:\/\/vn.anchanto.com\/wp-content\/uploads\/2023\/06\/Know-your-E-commerce-share-of-market-search-with-Digital-Shelf-Anlytics-225x169.jpg 225w, https:\/\/vn.anchanto.com\/wp-content\/uploads\/2023\/06\/Know-your-E-commerce-share-of-market-search-with-Digital-Shelf-Anlytics-560x420.jpg 560w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<ul>\n<li><strong>Ho\u1ea1t \u0111\u1ed9ng g\u1eb7p ph\u1ea3i r\u00e0ng bu\u1ed9c li\u00ean t\u1ee5c<\/strong><\/li>\n<\/ul>\n<p>Doanh nghi\u1ec7p c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 g\u1eb7p kh\u00f3 kh\u0103n trong vi\u1ec7c \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh d\u1ef1a tr\u00ean d\u1eef li\u1ec7u v\u00e0 kh\u00f4ng th\u1ec3 t\u1ed1i \u01b0u h\u00f3a ho\u1ea1t \u0111\u1ed9ng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed m\u1ed9t c\u00e1ch \u0111\u1ea7y \u0111\u1ee7 m\u00e0 kh\u00f4ng c\u00f3 th\u00f4ng tin t\u1eeb ph\u00e2n t\u00edch k\u1ec7 s\u1ed1 h\u00f3a s\u1ed1. \u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn vi\u1ec7c t\u1ed1i \u01b0u h\u00f3a kh\u1ea3 n\u0103ng hi\u1ec3n th\u1ecb s\u1ea3n ph\u1ea9m, \u0111\u1ecbnh gi\u00e1, b\u1ed9 s\u01b0u t\u1eadp v\u00e0 tr\u01b0ng b\u00e0y h\u00e0ng h\u00f3a.<\/p>\n<ul>\n<li><strong>S\u1ef1 c\u1ea1nh tranh c\u1ee7a b\u1ea1n tr\u1edf n\u00ean l\u1ee5i t\u00e0n<\/strong><\/li>\n<\/ul>\n<p>Trong m\u00f4i tr\u01b0\u1eddng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed c\u1ea1nh tranh gay g\u1eaft, n\u1ebfu thi\u1ebfu ph\u00e2n t\u00edch s\u1ee9c kh\u1ecfe k\u1ec7 s\u1ed1 h\u00f3a s\u1ed1, b\u1ea1n c\u00f3 th\u1ec3 g\u1eb7p kh\u00f3 kh\u0103n \u0111\u1ec3 duy tr\u00ec s\u1ef1 c\u1ea1nh tranh. Thi\u1ebfu hi\u1ec3u bi\u1ebft v\u1ec1 s\u1edf th\u00edch c\u1ee7a kh\u00e1ch h\u00e0ng, chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh gi\u00e1 v\u00e0 xu h\u01b0\u1edbng th\u1ecb tr\u01b0\u1eddng, l\u1ee3i th\u1ebf c\u1ea1nh tranh c\u1ee7a b\u1ea1n gi\u1ea3m, b\u1ea1n b\u1ecf l\u1ee1 c\u01a1 h\u1ed9i ph\u00e1t tri\u1ec3n, kh\u00f4ng nh\u1eadn ra c\u00e1c v\u1ea5n \u0111\u1ec1 ho\u1eb7c kho\u1ea3ng tr\u1ed1ng ti\u1ec1m \u1ea9n v\u00e0 g\u1eb7p kh\u00f3 kh\u0103n trong vi\u1ec7c \u0111\u00e1p \u1ee9ng m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3 v\u1edbi nh\u1eefng thay \u0111\u1ed5i tr\u00ean th\u1ecb tr\u01b0\u1eddng. H\u01a1n n\u1eefa, b\u1ea1n kh\u00f4ng th\u1ec3 theo d\u00f5i th\u00f4ng tin v\u1ec1 \u0111\u1ed1i th\u1ee7 nh\u01b0 thay \u0111\u1ed5i gi\u00e1, chi\u1ebfn l\u01b0\u1ee3c khuy\u1ebfn m\u00e3i v\u00e0 \u0111\u00e1nh gi\u00e1 c\u1ee7a kh\u00e1ch h\u00e0ng. \u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 khi\u1ebfn b\u1ea1n b\u1ecb b\u1ea5t ng\u1edd b\u1edfi c\u00e1c \u0111\u1ed9ng th\u00e1i c\u1ee7a \u0111\u1ed1i th\u1ee7.<\/p>\n<ul>\n<li><strong>S\u1ea3n ph\u1ea9m g\u1eb7p kh\u00f3 kh\u0103n trong vi\u1ec7c n\u1ed5i b\u1eadt tr\u00ean th\u1ecb tr\u01b0\u1eddng<\/strong><\/li>\n<\/ul>\n<p>Ph\u00e2n t\u00edch k\u1ec7 s\u1ed1 h\u00f3a s\u1ed1 cung c\u1ea5p th\u00f4ng tin v\u1ec1 c\u00e1ch s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c \u0111\u1ecbnh v\u1ecb, tr\u01b0ng b\u00e0y v\u00e0 tr\u00ecnh b\u00e0y tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed. Thi\u1ebfu th\u00f4ng tin n\u00e0y, doanh nghi\u1ec7p c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 g\u1eb7p kh\u00f3 kh\u0103n trong vi\u1ec7c t\u1ed1i \u01b0u h\u00f3a kh\u1ea3 n\u0103ng hi\u1ec3n th\u1ecb s\u1ea3n ph\u1ea9m, d\u1eabn \u0111\u1ebfn s\u1ef1 gi\u1ea3m \u0111i c\u1ee7a kh\u1ea3 n\u0103ng kh\u00e1m ph\u00e1, t\u1ef7 l\u1ec7 nh\u1ea5p chu\u1ed9t gi\u1ea3m v\u00e0 cu\u1ed1i c\u00f9ng, doanh s\u1ed1 gi\u1ea3m. B\u1ea1n c\u0169ng m\u1ea5t kh\u1ea3 n\u0103ng theo d\u00f5i hi\u1ec7u su\u1ea5t c\u1ee7a ng\u01b0\u1eddi b\u00e1n b\u00ean th\u1ee9 ba v\u1edbi s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n v\u00e0 tr\u1edf n\u00ean ph\u1ee5 thu\u1ed9c v\u00e0o b\u00e1o c\u00e1o doanh s\u1ed1 b\u00e1n h\u00e0ng tr\u1ec5 (v\u00e0 \u0111\u00f4i khi sai l\u1ec7ch) t\u1eeb h\u1ecd.<\/p>\n<ul>\n<li><strong>Kh\u00e1ch h\u00e0ng tr\u1ea3i qua m\u1ed9t h\u00e0nh tr\u00ecnh g\u1eadp gh\u1ec1nh<\/strong><\/li>\n<\/ul>\n<p>Hi\u1ec3n th\u1ecb s\u1ef1 hi\u1ec3u bi\u1ebft v\u1ec1 s\u1edf th\u00edch c\u1ee7a kh\u00e1ch h\u00e0ng l\u00e0 r\u1ea5t quan tr\u1ecdng trong l\u0129nh v\u1ef1c th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed ng\u00e0y nay. N\u1ebfu thi\u1ebfu d\u1eef li\u1ec7u v\u1ec1 h\u00e0nh vi c\u1ee7a kh\u00e1ch h\u00e0ng nh\u01b0 m\u00f4 h\u00ecnh t\u00ecm ki\u1ebfm, th\u00f3i quen duy\u1ec7t web v\u00e0 s\u1edf th\u00edch mua h\u00e0ng, \u0111\u1ed9i ng\u0169 c\u1ee7a b\u1ea1n v\u00e0 c\u00e1c \u0111\u1ed1i t\u00e1c c\u00f3 th\u1ec3 g\u1eb7p kh\u00f3 kh\u0103n trong vi\u1ec7c ch\u1ecdn l\u1ef1a m\u1ed9t s\u1ef1 k\u1ebft h\u1ee3p s\u1ea3n ph\u1ea9m ph\u00f9 h\u1ee3p \u0111\u1ec3 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng, d\u1eabn \u0111\u1ebfn hi\u1ec7u su\u1ea5t t\u1ed3n kho kh\u00f4ng hi\u1ec7u qu\u1ea3 v\u00e0 b\u1ecf l\u1ee1 c\u01a1 h\u1ed9i b\u00e1n h\u00e0ng. B\u1ea1n c\u0169ng s\u1ebd c\u00f3 \u00edt th\u00f4ng tin \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a v\u1ecb tr\u00ed s\u1ea3n ph\u1ea9m, m\u00f4 t\u1ea3 s\u1ea3n ph\u1ea9m v\u00e0 y\u1ebfu t\u1ed1 h\u00ecnh \u1ea3nh \u0111\u1ec3 n\u00e2ng cao tr\u1ea3i nghi\u1ec7m c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n<ul>\n<li><strong>Ti\u1ebfn tri\u1ec3n di\u1ec5n ra ch\u1eadm nh\u01b0 s\u1ef1 di chuy\u1ec3n c\u1ee7a con \u1ed1c<\/strong><\/li>\n<\/ul>\n<p>Ph\u00e2n t\u00edch k\u1ec7 s\u1ed1 t\u1ea1i ch\u1ed7 k\u1ef9 thu\u1eadt s\u1ed1 cho ph\u00e9p doanh nghi\u1ec7p theo d\u00f5i c\u00e1c ch\u1ec9 s\u1ed1 hi\u1ec7u su\u1ea5t, theo d\u00f5i c\u00e1c ch\u1ec9 s\u1ed1 hi\u1ec7u qu\u1ea3 quan tr\u1ecdng (KPI) v\u00e0 x\u00e1c \u0111\u1ecbnh c\u00e1c l\u0129nh v\u1ef1c c\u1ea7n c\u1ea3i thi\u1ec7n. Thi\u1ebfu d\u1eef li\u1ec7u n\u00e0y, doanh nghi\u1ec7p c\u00f3 th\u1ec3 g\u1eb7p kh\u00f3 kh\u0103n trong vi\u1ec7c x\u00e1c \u0111\u1ecbnh v\u00e0 gi\u1ea3i quy\u1ebft c\u00e1c v\u1ea5n \u0111\u1ec1, c\u00f3 th\u1ec3 d\u1eabn \u0111\u1ebfn t\u00ecnh tr\u1ea1ng tr\u00ec tr\u1ec7 v\u00e0 b\u1ecf l\u1ee1 c\u01a1 h\u1ed9i t\u0103ng tr\u01b0\u1edfng.<\/p>\n<ul>\n<li>S\u1ef1 th\u00edch nghi kh\u00f3 kh\u0103n \u0111\u1ec3 theo k\u1ecbp s\u1ef1 thay \u0111\u1ed5i c\u1ee7a th\u1ecb tr\u01b0\u1eddngTh\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed l\u00e0 m\u1ed9t l\u0129nh v\u1ef1c \u0111\u1ed9ng v\u00e0 ph\u00e1t tri\u1ec3n nhanh ch\u00f3ng. Thi\u1ebfu nh\u1eefng th\u00f4ng tin v\u1ec1 c\u00e1c thay \u0111\u1ed5i trong th\u1ecb tr\u01b0\u1eddng v\u00e0 xu h\u01b0\u1edbng m\u1edbi n\u1ed5i, \u0111\u1ed9i ng\u0169 c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 g\u1eb7p kh\u00f3 kh\u0103n trong vi\u1ec7c th\u00edch nghi v\u1edbi c\u00e1c y\u00eau c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng \u0111ang thay \u0111\u1ed5i.<\/li>\n<\/ul>\n<h2>3.Ph\u01b0\u01a1ng ph\u00e1p truy\u1ec1n th\u1ed1ng \u0111ang h\u1ee7y ho\u1ea1i doanh nghi\u1ec7p c\u1ee7a b\u1ea1n<\/h2>\n<p>D\u00f9 l\u00e0 m\u00f4n th\u1ec3 thao n\u00e0o, b\u1ea1n mu\u1ed1n \u0111\u01b0\u1ee3c chu\u1ea9n b\u1ecb v\u1edbi ki\u1ebfn th\u1ee9c v\u1ec1 kh\u1ea3 n\u0103ng c\u1ee7a m\u00ecnh, \u0111\u1ed1i th\u1ee7, s\u00e2n ch\u01a1i v\u00e0 c\u00e1c chi\u1ebfn thu\u1eadt th\u00f4ng minh \u0111\u1ec3 chi\u1ebfn th\u1eafng tr\u01b0\u1edbc khi b\u01b0\u1edbc v\u00e0o tr\u1eadn \u0111\u1ea5u.<\/p>\n<p>Trong b\u00e1n l\u1ebb tr\u1ef1c tuy\u1ebfn, \u0111i\u1ec1u n\u00e0y c\u0169ng kh\u00f4ng kh\u00e1c.<\/p>\n<p>Nh\u01b0ng c\u00e1ch b\u1ea1n thu th\u1eadp th\u00f4ng tin v\u1ec1 hi\u1ec7u su\u1ea5t, \u0111\u1ed1i th\u1ee7, s\u00e2n ch\u01a1i v\u00e0 x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c c\u00f3 th\u1ec3 \u1ea3nh h\u01b0\u1edfng \u0111\u00e1ng k\u1ec3 \u0111\u1ebfn k\u1ebft qu\u1ea3 c\u1ee7a b\u1ea1n.<\/p>\n<p>Hi\u1ec7n nay, nhi\u1ec1u doanh nghi\u1ec7p \u0111ang ti\u1ebfn v\u00e0o th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed m\u00e0 kh\u00f4ng c\u00f3 ki\u1ebfn th\u1ee9c ho\u1eb7c ch\u1ec9 c\u00f3 ki\u1ebfn th\u1ee9c h\u1ea1n ch\u1ebf ho\u1eb7c l\u1ed7i th\u1eddi v\u1ec1 ba kh\u00eda c\u1ea1nh quan tr\u1ecdng n\u00e0y. Ba kh\u00eda c\u1ea1nh n\u00e0y bao g\u1ed3m:<\/p>\n<ol>\n<li>Kh\u00f4ng gian k\u1ef9 thu\u1eadt s\u1ed1<\/li>\n<li>\u0110\u1ed1i th\u1ee7 ch\u00ednh<\/li>\n<li>\u0110\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng<\/li>\n<\/ol>\n<p>D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 ngu\u1ed3n th\u00f4ng tin th\u01b0\u1eddng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 thu th\u1eadp th\u00f4ng tin v\u1ec1 k\u1ec7 s\u1ed1 v\u00e0 th\u1ecb tr\u01b0\u1eddng k\u1ef9 thu\u1eadt s\u1ed1 trong l\u0129nh v\u1ef1c th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed v\u00e0 nh\u01b0\u1ee3c \u0111i\u1ec3m c\u1ee7a ch\u00fang:<\/p>\n<ul>\n<li>B\u00e1o c\u00e1o d\u1eef li\u1ec7u th\u1ecb tr\u01b0\u1eddng t\u1eeb c\u00e1c c\u00f4ng ty nh\u01b0 Nielsen Holdings, Gartner v\u00e0 Forrester Research r\u1ea5t th\u00f4ng minh nh\u01b0ng c\u00f3 gi\u00e1 tr\u1ecb trong m\u1ed9t kho\u1ea3ng th\u1eddi gian h\u1ea1n ch\u1ebf v\u00e0 thi\u1ebfu th\u00f4ng tin th\u1eddi gian th\u1ef1c.<\/li>\n<li>C\u00f4ng c\u1ee5 th\u00f4ng tin doanh nghi\u1ec7p (BI) mang l\u1ea1i nhi\u1ec1u l\u1ee3i \u00edch v\u1ec1 ph\u00e2n t\u00edch d\u1eef li\u1ec7u v\u00e0 ra quy\u1ebft \u0111\u1ecbnh, nh\u01b0ng ch\u00fang c\u00f3 m\u1ed9t s\u1ed1 h\u1ea1n ch\u1ebf, nh\u01b0 s\u1ef1 ph\u1ee9c t\u1ea1p trong vi\u1ec7c t\u00edch h\u1ee3p d\u1eef li\u1ec7u do thu th\u1eadp d\u1eef li\u1ec7u t\u1eeb c\u00e1c ngu\u1ed3n kh\u00e1c nhau y\u00eau c\u1ea7u ph\u1ea3i c\u00f3 qu\u00e1 tr\u00ecnh \u00e1nh x\u1ea1, chuy\u1ec3n \u0111\u1ed5i v\u00e0 h\u1ee3p nh\u1ea5t d\u1eef li\u1ec7u r\u1ed9ng l\u1edbn.<\/li>\n<li>B\u1ea3ng \u0111i\u1ec1u khi\u1ec3n th\u1ecb tr\u01b0\u1eddng cung c\u1ea5p th\u00f4ng tin tuy\u1ec7t v\u1eddi, nh\u01b0ng m\u1ed9t l\u1ea7n n\u1eefa c\u1ea7n ph\u1ea3i h\u1ee3p nh\u1ea5t d\u1eef li\u1ec7u khi b\u00e1n h\u00e0ng tr\u00ean c\u00e1c ch\u1ee3 tr\u1ef1c tuy\u1ebfn kh\u00e1c nhau.<\/li>\n<li>Ph\u00e2n t\u00edch th\u1ee7 c\u00f4ng l\u00e0 m\u1ed9t ph\u01b0\u01a1ng ph\u00e1p kh\u00e1c \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 hi\u1ec7u su\u1ea5t, \u0111\u1ed1i th\u1ee7 v\u00e0 th\u1ecb tr\u01b0\u1eddng. Nh\u01b0ng \u0111\u00e2y l\u00e0 m\u1ed9t \u0111\u1ea7u t\u01b0 l\u1edbn v\u00ec y\u00eau c\u1ea7u nhi\u1ec1u t\u00e0i nguy\u00ean trong c\u00f4ng ty v\u00e0 r\u1ea5t th\u01b0\u1eddng d\u1eef li\u1ec7u ph\u00e2n t\u00edch c\u00f3 th\u1ec3 l\u1ed7i th\u1eddi, kh\u00f4ng ch\u00ednh x\u00e1c ho\u1eb7c ch\u1eadm tr\u1ec5.<\/li>\n<\/ul>\n<p>B\u00e1n l\u1ebb tr\u1ef1c tuy\u1ebfn l\u00e0 m\u1ed9t kh\u00f4ng gian ph\u1ee9c t\u1ea1p v\u1edbi c\u01a1 h\u1ed9i nh\u01b0ng c\u0169ng c\u00f3 nh\u1eefng b\u1eaby c\u00f3 th\u1ec3 g\u00e2y h\u1ea1i cho doanh nghi\u1ec7p c\u1ee7a b\u1ea1n. Do \u0111\u00f3, kh\u1ea3 n\u0103ng nh\u00ecn th\u1ea5y l\u00e0 v\u00f4 gi\u00e1 trong th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed v\u00e0 c\u00e1ch t\u1ed1t nh\u1ea5t \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c \u0111i\u1ec1u n\u00e0y l\u00e0 th\u00f4ng qua vi\u1ec7c thu th\u1eadp th\u00f4ng tin th\u1eddi gian th\u1ef1c v\u1ec1 t\u00ecnh tr\u1ea1ng k\u1ec7 s\u1ed1 k\u1ef9 thu\u1eadt s\u1ed1.<\/p>\n<p><strong>Ph\u01b0\u01a1ng ph\u00e1p t\u1ed1t nh\u1ea5t \u0111\u1ec3 khai th\u00e1c nh\u1eefng th\u00f4ng tin qu\u00fd gi\u00e1 n\u00e0y l\u00e0 c\u00f4ng ngh\u1ec7 gi\u00e1m s\u00e1t t\u00ecnh tr\u1ea1ng k\u1ec7 s\u1ed1 k\u1ef9 thu\u1eadt s\u1ed1.<\/strong><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-17060 size-full\" src=\"https:\/\/anchanto.com\/wp-content\/uploads\/2023\/06\/digital-shelf-health-monitoring-technology-11.jpg\" alt=\"Online-retail-health-monitoring-technology\" width=\"1920\" height=\"1296\" srcset=\"https:\/\/vn.anchanto.com\/wp-content\/uploads\/2023\/06\/digital-shelf-health-monitoring-technology.jpg 1920w, https:\/\/vn.anchanto.com\/wp-content\/uploads\/2023\/06\/digital-shelf-health-monitoring-technology-300x203.jpg 300w, https:\/\/vn.anchanto.com\/wp-content\/uploads\/2023\/06\/digital-shelf-health-monitoring-technology-768x518.jpg 768w, https:\/\/vn.anchanto.com\/wp-content\/uploads\/2023\/06\/digital-shelf-health-monitoring-technology-1024x691.jpg 1024w, https:\/\/vn.anchanto.com\/wp-content\/uploads\/2023\/06\/digital-shelf-health-monitoring-technology-1536x1037.jpg 1536w, https:\/\/vn.anchanto.com\/wp-content\/uploads\/2023\/06\/digital-shelf-health-monitoring-technology-1200x810.jpg 1200w, https:\/\/vn.anchanto.com\/wp-content\/uploads\/2023\/06\/digital-shelf-health-monitoring-technology-767x518.jpg 767w, https:\/\/vn.anchanto.com\/wp-content\/uploads\/2023\/06\/digital-shelf-health-monitoring-technology-420x284.jpg 420w, https:\/\/vn.anchanto.com\/wp-content\/uploads\/2023\/06\/digital-shelf-health-monitoring-technology-675x456.jpg 675w, https:\/\/vn.anchanto.com\/wp-content\/uploads\/2023\/06\/digital-shelf-health-monitoring-technology-624x421.jpg 624w, https:\/\/vn.anchanto.com\/wp-content\/uploads\/2023\/06\/digital-shelf-health-monitoring-technology-530x358.jpg 530w, https:\/\/vn.anchanto.com\/wp-content\/uploads\/2023\/06\/digital-shelf-health-monitoring-technology-519x350.jpg 519w, https:\/\/vn.anchanto.com\/wp-content\/uploads\/2023\/06\/digital-shelf-health-monitoring-technology-550x371.jpg 550w, https:\/\/vn.anchanto.com\/wp-content\/uploads\/2023\/06\/digital-shelf-health-monitoring-technology-450x304.jpg 450w, https:\/\/vn.anchanto.com\/wp-content\/uploads\/2023\/06\/digital-shelf-health-monitoring-technology-225x152.jpg 225w, https:\/\/vn.anchanto.com\/wp-content\/uploads\/2023\/06\/digital-shelf-health-monitoring-technology-622x420.jpg 622w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/p>\n<h2>4. C\u00f4ng ngh\u1ec7 ph\u00e2n t\u00edch k\u1ec7 s\u1ed1 k\u1ef9 thu\u1eadt s\u1ed1 c\u00f3 kh\u1ea3 n\u0103ng g\u00ec? C\u00e1c kh\u1ea3 n\u0103ng n\u00e0o m\u00e0 c\u00e1c doanh nghi\u1ec7p tin c\u1eady v\u00e0o?<\/h2>\n<p>C\u00f4ng ngh\u1ec7 gi\u00e1m s\u00e1t t\u00ecnh tr\u1ea1ng k\u1ec7 s\u1ed1 k\u1ef9 thu\u1eadt s\u1ed1 v\u01b0\u1ee3t xa vi\u1ec7c thu th\u1eadp d\u1eef li\u1ec7u c\u01a1 b\u1ea3n v\u1ec1 s\u1ef1 hi\u1ec7n di\u1ec7n tr\u1ef1c tuy\u1ebfn. N\u00f3 cung c\u1ea5p m\u1ed9t b\u1ed9 kh\u1ea3 n\u0103ng to\u00e0n di\u1ec7n cho ph\u00e9p c\u00e1c th\u01b0\u01a1ng hi\u1ec7u v\u00e0 nh\u00e0 b\u00e1n l\u1ebb nh\u01b0 b\u1ea1n n\u1eafm b\u1eaft \u0111\u01b0\u1ee3c l\u1ee3i th\u1ebf c\u1ea1nh tranh. N\u00f3 cung c\u1ea5p th\u00f4ng tin qu\u00fd gi\u00e1 v\u1ec1 hi\u1ec3n th\u1ecb s\u1ea3n ph\u1ea9m, ch\u1ea5t l\u01b0\u1ee3ng n\u1ed9i dung, chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 c\u1ea3, ho\u1ea1t \u0111\u1ed9ng c\u1ee7a \u0111\u1ed1i th\u1ee7 v\u00e0 t\u00e2m tr\u1ea1ng c\u1ee7a kh\u00e1ch h\u00e0ng. B\u1eb1ng c\u00e1ch t\u1eadn d\u1ee5ng nh\u1eefng kh\u1ea3 n\u0103ng n\u00e0y, b\u1ea1n c\u00f3 th\u1ec3 \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh d\u1ef1a tr\u00ean d\u1eef li\u1ec7u, c\u1ea3i thi\u1ec7n hi\u1ec7u su\u1ea5t k\u1ec7 s\u1ed1 k\u1ef9 thu\u1eadt s\u1ed1 c\u1ee7a b\u1ea1n v\u00e0 t\u0103ng t\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-17067 size-full\" src=\"https:\/\/anchanto.com\/wp-content\/uploads\/2023\/06\/Digital-Shelf-Analytics-Capabilities-11.jpg\" alt=\"Digital-Shelf-Analytics-Capabilities\" width=\"1920\" height=\"985\" srcset=\"https:\/\/vn.anchanto.com\/wp-content\/uploads\/2023\/06\/Digital-Shelf-Analytics-Capabilities.jpg 1920w, https:\/\/vn.anchanto.com\/wp-content\/uploads\/2023\/06\/Digital-Shelf-Analytics-Capabilities-300x154.jpg 300w, https:\/\/vn.anchanto.com\/wp-content\/uploads\/2023\/06\/Digital-Shelf-Analytics-Capabilities-768x394.jpg 768w, https:\/\/vn.anchanto.com\/wp-content\/uploads\/2023\/06\/Digital-Shelf-Analytics-Capabilities-1024x525.jpg 1024w, https:\/\/vn.anchanto.com\/wp-content\/uploads\/2023\/06\/Digital-Shelf-Analytics-Capabilities-1536x788.jpg 1536w, https:\/\/vn.anchanto.com\/wp-content\/uploads\/2023\/06\/Digital-Shelf-Analytics-Capabilities-1200x616.jpg 1200w, https:\/\/vn.anchanto.com\/wp-content\/uploads\/2023\/06\/Digital-Shelf-Analytics-Capabilities-767x393.jpg 767w, https:\/\/vn.anchanto.com\/wp-content\/uploads\/2023\/06\/Digital-Shelf-Analytics-Capabilities-420x215.jpg 420w, https:\/\/vn.anchanto.com\/wp-content\/uploads\/2023\/06\/Digital-Shelf-Analytics-Capabilities-675x346.jpg 675w, https:\/\/vn.anchanto.com\/wp-content\/uploads\/2023\/06\/Digital-Shelf-Analytics-Capabilities-530x272.jpg 530w, https:\/\/vn.anchanto.com\/wp-content\/uploads\/2023\/06\/Digital-Shelf-Analytics-Capabilities-550x282.jpg 550w, https:\/\/vn.anchanto.com\/wp-content\/uploads\/2023\/06\/Digital-Shelf-Analytics-Capabilities-225x115.jpg 225w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/p>\n<p>H\u00e3y \u0111i s\u00e2u v\u00e0o nh\u1eefng kh\u1ea3 n\u0103ng h\u00e0ng \u0111\u1ea7u c\u1ee7a c\u00f4ng ngh\u1ec7 n\u00e0y v\u00e0 t\u00e1c \u0111\u1ed9ng c\u1ee7a ch\u00fang:<\/p>\n<h3>a. Th\u1ef1c hi\u1ec7n chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 c\u1ea3 m\u1ea1nh m\u1ebd, ng\u0103n ch\u1eb7n cu\u1ed9c chi\u1ebfn gi\u00e1 c\u1ea3<\/h3>\n<p>V\u1edbi b\u1ed9 c\u00f4ng ngh\u1ec7 ph\u00f9 h\u1ee3p, b\u1ea1n c\u00f3 th\u1ec3 theo d\u00f5i xu h\u01b0\u1edbng gi\u00e1 c\u1ea3 v\u00e0 \u0111\u1ecbnh gi\u00e1 s\u1ea3n ph\u1ea9m m\u1edbi c\u1ee7a m\u00ecnh t\u01b0\u01a1ng \u1ee9ng. B\u1ea1n c\u00f3 th\u1ec3 ph\u00e2n t\u00edch c\u00e1c s\u1ea3n ph\u1ea9m t\u01b0\u01a1ng t\u1ef1 \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh xem s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n c\u00f3 gi\u00e1 cao h\u01a1n ho\u1eb7c th\u1ea5p h\u01a1n v\u00e0 th\u1ef1c hi\u1ec7n c\u00e1c bi\u1ec7n ph\u00e1p ngay l\u1eadp t\u1ee9c \u0111\u1ec3 tr\u00e1nh m\u1ea5t doanh thu trong cu\u1ed9c chi\u1ebfn gi\u00e1 c\u1ea3. Theo d\u00f5i c\u00e1c khuy\u1ebfn m\u00e3i v\u00e0 gi\u1ea3m gi\u00e1 c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u0169ng l\u00e0 m\u1ed9t c\u00e1ch \u0111\u1ec3 gi\u1eef gi\u00e1 s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n c\u1ea1nh tranh h\u01a1n.<\/p>\n<div id=\"attachment_17073\" style=\"width: 1034px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-17073\" class=\"size-large wp-image-17073\" src=\"https:\/\/anchanto.com\/wp-content\/uploads\/2023\/06\/E-commerce-pricing-strategy-with-digital-shelf-insights-1024x253-12.jpg\" alt=\"E-commerce-pricing-strategy-with-digital-shelf-insights\" width=\"1024\" height=\"253\" srcset=\"https:\/\/vn.anchanto.com\/wp-content\/uploads\/2023\/06\/E-commerce-pricing-strategy-with-digital-shelf-insights-1024x253.jpg 1024w, https:\/\/vn.anchanto.com\/wp-content\/uploads\/2023\/06\/E-commerce-pricing-strategy-with-digital-shelf-insights-300x74.jpg 300w, https:\/\/vn.anchanto.com\/wp-content\/uploads\/2023\/06\/E-commerce-pricing-strategy-with-digital-shelf-insights-768x190.jpg 768w, https:\/\/vn.anchanto.com\/wp-content\/uploads\/2023\/06\/E-commerce-pricing-strategy-with-digital-shelf-insights-1536x380.jpg 1536w, https:\/\/vn.anchanto.com\/wp-content\/uploads\/2023\/06\/E-commerce-pricing-strategy-with-digital-shelf-insights-1200x297.jpg 1200w, https:\/\/vn.anchanto.com\/wp-content\/uploads\/2023\/06\/E-commerce-pricing-strategy-with-digital-shelf-insights-767x190.jpg 767w, https:\/\/vn.anchanto.com\/wp-content\/uploads\/2023\/06\/E-commerce-pricing-strategy-with-digital-shelf-insights-420x104.jpg 420w, https:\/\/vn.anchanto.com\/wp-content\/uploads\/2023\/06\/E-commerce-pricing-strategy-with-digital-shelf-insights-675x167.jpg 675w, https:\/\/vn.anchanto.com\/wp-content\/uploads\/2023\/06\/E-commerce-pricing-strategy-with-digital-shelf-insights-530x131.jpg 530w, https:\/\/vn.anchanto.com\/wp-content\/uploads\/2023\/06\/E-commerce-pricing-strategy-with-digital-shelf-insights-550x136.jpg 550w, https:\/\/vn.anchanto.com\/wp-content\/uploads\/2023\/06\/E-commerce-pricing-strategy-with-digital-shelf-insights-225x56.jpg 225w, https:\/\/vn.anchanto.com\/wp-content\/uploads\/2023\/06\/E-commerce-pricing-strategy-with-digital-shelf-insights.jpg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p id=\"caption-attachment-17073\" class=\"wp-caption-text\"><em>Source [4]<\/em><\/p>\n<\/div>\n<h3>b. C\u00f3 c\u00e1i nh\u00ecn to\u00e0n di\u1ec7n v\u1ec1 th\u1ecb ph\u1ea7n c\u1ee7a b\u1ea1n v\u00e0 ch\u1ea5t l\u01b0\u1ee3ng n\u1ed9i dung<\/h3>\n<p>N\u00e2ng cao tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n v\u1edbi nh\u1eefng th\u00f4ng tin v\u1ec1 ch\u1ea5t l\u01b0\u1ee3ng n\u1ed9i dung c\u1ee7a b\u1ea1n, bao g\u1ed3m h\u00ecnh \u1ea3nh v\u00e0 m\u00f4 t\u1ea3 s\u1ea3n ph\u1ea9m. N\u1eafm b\u1eaft s\u1ef1 nh\u1eadn th\u1ee9c c\u1ee7a th\u1ecb tr\u01b0\u1eddng v\u1ec1 s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n v\u00e0 \u0111\u00e1p \u1ee9ng nh\u1eefng m\u1ed1i quan ng\u1ea1i c\u1ee7a kh\u00e1ch h\u00e0ng th\u00f4ng qua m\u1ed9t \u0111i\u1ec3m c\u1ea3m x\u00fac d\u1ef1a tr\u00ean \u0111\u00e1nh gi\u00e1 v\u00e0 nh\u1eadn x\u00e9t tr\u1ef1c tuy\u1ebfn c\u1ee7a b\u1ea1n. M\u1ed9t s\u1ed1 n\u1ec1n t\u1ea3ng ph\u00e2n t\u00edch k\u1ec7 s\u1ed1 k\u1ef9 thu\u1eadt s\u1ed1 c\u00f2n so s\u00e1nh s\u1ef1 hi\u1ec3n th\u1ecb th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n, s\u1ef1 t\u01b0\u01a1ng t\u00e1c v\u00e0 l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp v\u1edbi \u0111\u1ed1i th\u1ee7 \u0111\u1ec3 \u0111o l\u01b0\u1eddng ph\u1ea7n tr\u0103m t\u00ecm ki\u1ebfm c\u1ee7a b\u1ea1n \u0111\u1ec3 b\u1ea1n c\u00f3 th\u1ec3 \u0111i\u1ec1u ch\u1ec9nh c\u00e1c \u0111i\u1ec3m ti\u1ebfp x\u00fac v\u1edbi kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh.<\/p>\n<h3>c. \u0110\u1ea3m b\u1ea3o s\u1eb5n c\u00f3 s\u1ea3n ph\u1ea9m v\u00e0 b\u1ed5 sung h\u00e0ng t\u1ed3n kho k\u1ecbp th\u1eddi<\/h3>\n<p>Theo d\u00f5i s\u1ef1 s\u1eb5n c\u00f3 c\u1ee7a s\u1ea3n ph\u1ea9m tr\u00ean c\u00e1c k\u00eanh b\u00e1n h\u00e0ng tr\u1ef1c tuy\u1ebfn c\u1ee7a b\u1ea1n trong kho\u1ea3ng th\u1eddi gian \u0111\u00e3 \u0111\u1ecbnh \u0111\u1ec3 ki\u1ec3m so\u00e1t m\u1ee9c t\u1ed3n kho c\u1ee7a b\u1ea1n. \u0110\u1ed3ng th\u1eddi, theo d\u00f5i c\u00e1c s\u1ea3n ph\u1ea9m hi\u1ec7n c\u00f3 v\u00e0 s\u1ea3n ph\u1ea9m m\u1edbi c\u1ee7a \u0111\u1ed1i th\u1ee7 tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng kh\u00e1c nhau \u0111\u1ec3 c\u1ea3i thi\u1ec7n chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a b\u1ea1n. B\u1ea1n c\u0169ng c\u00f3 th\u1ec3 so s\u00e1nh doanh s\u1ed1 b\u00e1n h\u00e0ng c\u1ee7a s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n v\u1edbi c\u00e1c s\u1ea3n ph\u1ea9m c\u1ea1nh tranh v\u00e0 \u0111\u1ea3m b\u1ea3o r\u1eb1ng h\u00e0ng t\u1ed3n kho c\u1ee7a b\u1ea1n \u0111\u00e1p \u1ee9ng \u0111\u00fang theo y\u00eau c\u1ea7u.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-17084 size-full\" src=\"https:\/\/anchanto.com\/wp-content\/uploads\/2023\/06\/Digital-Shelf-inventory-replenishment-11.jpg\" alt=\"Inventory-replenishment-monitoring\" width=\"1920\" height=\"1627\" srcset=\"https:\/\/vn.anchanto.com\/wp-content\/uploads\/2023\/06\/Digital-Shelf-inventory-replenishment.jpg 1920w, https:\/\/vn.anchanto.com\/wp-content\/uploads\/2023\/06\/Digital-Shelf-inventory-replenishment-300x254.jpg 300w, https:\/\/vn.anchanto.com\/wp-content\/uploads\/2023\/06\/Digital-Shelf-inventory-replenishment-768x651.jpg 768w, https:\/\/vn.anchanto.com\/wp-content\/uploads\/2023\/06\/Digital-Shelf-inventory-replenishment-1024x868.jpg 1024w, https:\/\/vn.anchanto.com\/wp-content\/uploads\/2023\/06\/Digital-Shelf-inventory-replenishment-1536x1302.jpg 1536w, https:\/\/vn.anchanto.com\/wp-content\/uploads\/2023\/06\/Digital-Shelf-inventory-replenishment-1200x1017.jpg 1200w, https:\/\/vn.anchanto.com\/wp-content\/uploads\/2023\/06\/Digital-Shelf-inventory-replenishment-767x650.jpg 767w, https:\/\/vn.anchanto.com\/wp-content\/uploads\/2023\/06\/Digital-Shelf-inventory-replenishment-420x356.jpg 420w, https:\/\/vn.anchanto.com\/wp-content\/uploads\/2023\/06\/Digital-Shelf-inventory-replenishment-675x572.jpg 675w, https:\/\/vn.anchanto.com\/wp-content\/uploads\/2023\/06\/Digital-Shelf-inventory-replenishment-497x421.jpg 497w, https:\/\/vn.anchanto.com\/wp-content\/uploads\/2023\/06\/Digital-Shelf-inventory-replenishment-530x449.jpg 530w, https:\/\/vn.anchanto.com\/wp-content\/uploads\/2023\/06\/Digital-Shelf-inventory-replenishment-413x350.jpg 413w, https:\/\/vn.anchanto.com\/wp-content\/uploads\/2023\/06\/Digital-Shelf-inventory-replenishment-550x466.jpg 550w, https:\/\/vn.anchanto.com\/wp-content\/uploads\/2023\/06\/Digital-Shelf-inventory-replenishment-359x304.jpg 359w, https:\/\/vn.anchanto.com\/wp-content\/uploads\/2023\/06\/Digital-Shelf-inventory-replenishment-225x191.jpg 225w, https:\/\/vn.anchanto.com\/wp-content\/uploads\/2023\/06\/Digital-Shelf-inventory-replenishment-496x420.jpg 496w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/p>\n<h3>d. K\u00edch ho\u1ea1t c\u1eadp nh\u1eadt doanh s\u1ed1 \u0111\u1ec1u \u0111\u1eb7n, t\u1ed1i \u01b0u h\u00f3a t\u0103ng tr\u01b0\u1edfng doanh thu<\/h3>\n<p>C\u00f3 c\u00e1i nh\u00ecn r\u00f5 r\u00e0ng v\u1ec1 gi\u00e1 tr\u1ecb GMV c\u1ee7a b\u1ea1n theo th\u1ecb tr\u01b0\u1eddng, th\u01b0\u01a1ng hi\u1ec7u, ng\u01b0\u1eddi b\u00e1n v\u00e0 danh m\u1ee5c nhi\u1ec1u l\u1ea7n trong m\u1ed9t ng\u00e0y v\u1edbi c\u00f4ng ngh\u1ec7 k\u1ec7 s\u1ed1 k\u1ef9 thu\u1eadt s\u1ed1 ph\u00f9 h\u1ee3p. B\u1ea1n c\u00f3 th\u1ec3 t\u1ed1i \u01b0u h\u00f3a n\u1ed7 l\u1ef1c v\u00e0 ngu\u1ed3n l\u1ef1c c\u1ee7a m\u00ecnh b\u1eb1ng c\u00e1ch theo d\u00f5i c\u00e1c s\u1ea3n ph\u1ea9m b\u00e1n ch\u1ea1y v\u00e0 c\u00e1c s\u1ea3n ph\u1ea9m b\u00e1n ch\u1eadm qua s\u1ed1 l\u01b0\u1ee3ng b\u00e1n ra v\u00e0 GMV v\u00e0 \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh d\u1ef1a tr\u00ean d\u1eef li\u1ec7u v\u1edbi bi\u1ec3u \u0111\u1ed3 chi ti\u1ebft v\u1ec1 c\u00e1c th\u01b0\u01a1ng hi\u1ec7u b\u00e1n ch\u1ea1y nh\u1ea5t d\u1ef1a tr\u00ean hi\u1ec7u su\u1ea5t k\u00eanh. B\u1ed9 ph\u1eadn b\u00e1n h\u00e0ng v\u00e0 ti\u1ebfp th\u1ecb c\u1ee7a b\u1ea1n c\u00f2n c\u00f3 th\u1ec3 t\u1eadn d\u1ee5ng c\u00e1c b\u00e1o c\u00e1o c\u1ee5 th\u1ec3 v\u1ec1 kho\u1ea3ng gi\u00e1 v\u00e0 s\u1ed1 l\u01b0\u1ee3ng b\u00e1n \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a doanh thu.<\/p>\n<div id=\"attachment_17090\" style=\"width: 1034px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-17090\" class=\"size-large wp-image-17090\" src=\"https:\/\/anchanto.com\/wp-content\/uploads\/2023\/06\/benefits-of-regular-digital-shelf-audits-1024x253-12.jpg\" alt=\"benefits-of-regular-digital-shelf-audits\" width=\"1024\" height=\"253\" srcset=\"https:\/\/vn.anchanto.com\/wp-content\/uploads\/2023\/06\/benefits-of-regular-digital-shelf-audits-1024x253.jpg 1024w, https:\/\/vn.anchanto.com\/wp-content\/uploads\/2023\/06\/benefits-of-regular-digital-shelf-audits-300x74.jpg 300w, https:\/\/vn.anchanto.com\/wp-content\/uploads\/2023\/06\/benefits-of-regular-digital-shelf-audits-768x190.jpg 768w, https:\/\/vn.anchanto.com\/wp-content\/uploads\/2023\/06\/benefits-of-regular-digital-shelf-audits-1536x380.jpg 1536w, https:\/\/vn.anchanto.com\/wp-content\/uploads\/2023\/06\/benefits-of-regular-digital-shelf-audits-1200x297.jpg 1200w, https:\/\/vn.anchanto.com\/wp-content\/uploads\/2023\/06\/benefits-of-regular-digital-shelf-audits-767x190.jpg 767w, https:\/\/vn.anchanto.com\/wp-content\/uploads\/2023\/06\/benefits-of-regular-digital-shelf-audits-420x104.jpg 420w, https:\/\/vn.anchanto.com\/wp-content\/uploads\/2023\/06\/benefits-of-regular-digital-shelf-audits-675x167.jpg 675w, https:\/\/vn.anchanto.com\/wp-content\/uploads\/2023\/06\/benefits-of-regular-digital-shelf-audits-530x131.jpg 530w, https:\/\/vn.anchanto.com\/wp-content\/uploads\/2023\/06\/benefits-of-regular-digital-shelf-audits-550x136.jpg 550w, https:\/\/vn.anchanto.com\/wp-content\/uploads\/2023\/06\/benefits-of-regular-digital-shelf-audits-225x56.jpg 225w, https:\/\/vn.anchanto.com\/wp-content\/uploads\/2023\/06\/benefits-of-regular-digital-shelf-audits.jpg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p id=\"caption-attachment-17090\" class=\"wp-caption-text\"><em>Source [5]<\/em><\/p>\n<\/div>\n<h3>e. Theo d\u00f5i ho\u1ea1t \u0111\u1ed9ng c\u1ee7a c\u00e1c nh\u00e0 b\u00e1n h\u00e0ng x\u00e1m v\u00e0 nh\u00e0 b\u00e1n l\u1ea1i v\u00e0 ph\u00e1t hi\u1ec7n vi ph\u1ea1m<\/h3>\n<p>So s\u00e1nh r\u00f5 r\u00e0ng gi\u1eefa c\u00e1c nh\u00e0 b\u00e1n l\u1ea1i, c\u00e1c nh\u00e0 b\u00e1n x\u00e1m v\u00e0 c\u00e1c c\u1eeda h\u00e0ng th\u01b0\u01a1ng hi\u1ec7u ch\u00ednh v\u1ec1 c\u00e1c th\u00f4ng s\u1ed1 v\u1ec1 gi\u00e1 c\u1ea3 kh\u00e1c nhau \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o r\u1eb1ng b\u1ea1n kh\u00f4ng m\u1ea5t doanh thu do vi ph\u1ea1m c\u1ee7a b\u00ean th\u1ee9 ba ho\u1eb7c \u0111\u1ed1i t\u00e1c. V\u1edbi t\u00edch h\u1ee3p tr\u1ef1c ti\u1ebfp v\u00e0o h\u1ec7 th\u1ed1ng ho\u1ea1t \u0111\u1ed9ng ph\u00eda sau c\u1ee7a b\u1ea1n, c\u00f4ng ngh\u1ec7 ph\u00e2n t\u00edch k\u1ec7 s\u1ed1 k\u1ef9 thu\u1eadt s\u1ed1 c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 b\u1ea3o v\u1ec7 gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u v\u00e0 s\u1ef1 tin t\u01b0\u1edfng c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng b\u1eb1ng c\u00e1ch ph\u00e1t hi\u1ec7n c\u00e1c vi ph\u1ea1m v\u1ec1 gi\u00e1 t\u1eeb c\u00e1c nh\u00e0 b\u00e1n x\u00e1m v\u00e0 nh\u00e0 b\u00e1n l\u1ea1i.<\/p>\n<h3>f. Kh\u00e1m ph\u00e1 c\u00e1c s\u1ea3n ph\u1ea9m c\u1ea1nh tranh<\/h3>\n<p>Kh\u00e1m ph\u00e1 nh\u1eefng s\u1ea3n ph\u1ea9m c\u1ea1nh tranh m\u00e0 \u0111\u1ed1i th\u1ee7 c\u1ee7a b\u1ea1n b\u00e1n v\u00e0 so s\u00e1nh ch\u00fang song song d\u1ef1a tr\u00ean c\u00e1c th\u00f4ng s\u1ed1 quan tr\u1ecdng \u0111\u1ed1i v\u1edbi b\u1ea1n. V\u00ed d\u1ee5, gi\u00e1 b\u00e1n, \u0111i\u1ec3m \u0111\u00e1nh gi\u00e1, gi\u1ea3m gi\u00e1 \u0111\u01b0\u1ee3c cung c\u1ea5p v\u00e0 nhi\u1ec1u h\u01a1n n\u1eefa. B\u1ea1n c\u00f3 th\u1ec3 x\u00e1c \u0111\u1ecbnh c\u00e1c s\u1ea3n ph\u1ea9m t\u01b0\u01a1ng t\u1ef1 d\u1ef1a tr\u00ean c\u00e1c t\u1eeb kh\u00f3a chung v\u00e0 c\u00f3 th\u00f4ng tin chi ti\u1ebft v\u1ec1 c\u00e1c s\u1ea3n ph\u1ea9m \u0111\u1ed9c l\u1eadp v\u00e0 c\u1eeda h\u00e0ng v\u1edbi l\u1ecbch s\u1eed gi\u00e1, khuy\u1ebfn m\u00e3i, l\u01b0\u1ee3t th\u00edch v\u00e0 nhi\u1ec1u h\u01a1n n\u1eefa \u0111\u1ec3 so s\u00e1nh k\u1ef9 l\u01b0\u1ee1ng.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-17098 size-full\" src=\"https:\/\/anchanto.com\/wp-content\/uploads\/2023\/06\/Product-comparison-with-digital-shelf-analytics-11.jpg\" alt=\"Product-comparison-with-digital-shelf-analytics\" width=\"1920\" height=\"1280\" srcset=\"https:\/\/vn.anchanto.com\/wp-content\/uploads\/2023\/06\/Product-comparison-with-digital-shelf-analytics.jpg 1920w, https:\/\/vn.anchanto.com\/wp-content\/uploads\/2023\/06\/Product-comparison-with-digital-shelf-analytics-300x200.jpg 300w, https:\/\/vn.anchanto.com\/wp-content\/uploads\/2023\/06\/Product-comparison-with-digital-shelf-analytics-768x512.jpg 768w, https:\/\/vn.anchanto.com\/wp-content\/uploads\/2023\/06\/Product-comparison-with-digital-shelf-analytics-1024x683.jpg 1024w, https:\/\/vn.anchanto.com\/wp-content\/uploads\/2023\/06\/Product-comparison-with-digital-shelf-analytics-1536x1024.jpg 1536w, https:\/\/vn.anchanto.com\/wp-content\/uploads\/2023\/06\/Product-comparison-with-digital-shelf-analytics-1200x800.jpg 1200w, https:\/\/vn.anchanto.com\/wp-content\/uploads\/2023\/06\/Product-comparison-with-digital-shelf-analytics-767x511.jpg 767w, https:\/\/vn.anchanto.com\/wp-content\/uploads\/2023\/06\/Product-comparison-with-digital-shelf-analytics-420x280.jpg 420w, https:\/\/vn.anchanto.com\/wp-content\/uploads\/2023\/06\/Product-comparison-with-digital-shelf-analytics-675x450.jpg 675w, https:\/\/vn.anchanto.com\/wp-content\/uploads\/2023\/06\/Product-comparison-with-digital-shelf-analytics-632x421.jpg 632w, https:\/\/vn.anchanto.com\/wp-content\/uploads\/2023\/06\/Product-comparison-with-digital-shelf-analytics-530x353.jpg 530w, https:\/\/vn.anchanto.com\/wp-content\/uploads\/2023\/06\/Product-comparison-with-digital-shelf-analytics-525x350.jpg 525w, https:\/\/vn.anchanto.com\/wp-content\/uploads\/2023\/06\/Product-comparison-with-digital-shelf-analytics-550x367.jpg 550w, https:\/\/vn.anchanto.com\/wp-content\/uploads\/2023\/06\/Product-comparison-with-digital-shelf-analytics-456x304.jpg 456w, https:\/\/vn.anchanto.com\/wp-content\/uploads\/2023\/06\/Product-comparison-with-digital-shelf-analytics-225x150.jpg 225w, https:\/\/vn.anchanto.com\/wp-content\/uploads\/2023\/06\/Product-comparison-with-digital-shelf-analytics-630x420.jpg 630w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/p>\n<h2>5. \u0110\u1ebfn l\u00fac v\u01b0\u1ee3t tr\u1ed9i v\u1edbi Ph\u00e2n t\u00edch K\u1ec7 s\u1ed1 K\u1ef9 thu\u1eadt S\u1ed1<\/h2>\n<p>T\u01b0\u01a1ng lai c\u1ee7a Ph\u00e2n t\u00edch K\u1ec7 s\u1ed1 K\u1ef9 thu\u1eadt S\u1ed1 h\u1ee9a h\u1eb9n r\u1ea5t \u0111\u1ea7y h\u1ee9a h\u1eb9n \u0111\u1ed1i v\u1edbi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u v\u00e0 nh\u00e0 b\u00e1n l\u1ebb nh\u1eb1m \u0111\u1ea1t \u0111\u01b0\u1ee3c l\u1ee3i th\u1ebf c\u1ea1nh tranh. B\u1eb1ng c\u00e1ch t\u1eadn d\u1ee5ng d\u1eef li\u1ec7u k\u1ec7 s\u1ed1 k\u1ef9 thu\u1eadt s\u1ed1, b\u1ea1n c\u00f3 th\u1ec3 \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh c\u00f3 c\u0103n c\u1ee9, t\u1ed1i \u01b0u h\u00f3a s\u1ea3n ph\u1ea9m v\u00e0 n\u00e2ng cao tr\u1ea3i nghi\u1ec7m c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n<p>Trong m\u00f4i tr\u01b0\u1eddng kinh doanh ng\u00e0y nay v\u1edbi t\u1ed1c \u0111\u1ed9 nhanh ch\u00f3ng, kh\u00f4ng ch\u1ea5p nh\u1eadn vi\u1ec7c kh\u00f4ng \u00e1p d\u1ee5ng ph\u00e2n t\u00edch k\u1ec7 s\u1ed1 k\u1ef9 thu\u1eadt s\u1ed1 l\u00e0 m\u1ed9t r\u1ee7i ro b\u1ea1n kh\u00f4ng th\u1ec3 ch\u1ea5p nh\u1eadn \u0111\u01b0\u1ee3c. B\u1ecf qua s\u1ee9c m\u1ea1nh c\u1ee7a vi\u1ec7c ra quy\u1ebft \u0111\u1ecbnh d\u1ef1a tr\u00ean d\u1eef li\u1ec7u v\u1edbi c\u00e1c gi\u1ea3i ph\u00e1p c\u00f4ng ngh\u1ec7 c\u00f3 th\u1ec3 d\u1eabn \u0111\u1ebfn m\u1ea5t m\u00e1t l\u1edbn. \u0110i\u1ec1u n\u00e0y x\u1ea3y ra v\u00ec d\u1eef li\u1ec7u l\u00e0 y\u1ebfu t\u1ed1 cu\u1ed1i c\u00f9ng \u0111\u1ec3 t\u1ed1i \u0111a h\u00f3a s\u1ef1 hi\u1ec7n di\u1ec7n c\u1ee7a k\u1ec7 s\u1ed1 k\u1ef9 thu\u1eadt s\u1ed1 v\u00e0 gi\u1ea3m thi\u1ec3u s\u1ef1 c\u1ea1nh tranh v\u00e0 m\u1ea5t m\u00e1t th\u1ecb ph\u1ea7n.<\/p>\n<p>B\u00e2y gi\u1edd l\u00e0 th\u1eddi \u0111i\u1ec3m \u0111\u1ec3 t\u1eadn d\u1ee5ng nh\u1eefng \u01b0u \u0111i\u1ec3m c\u1ee7a ph\u00e2n t\u00edch k\u1ec7 s\u1ed1 k\u1ef9 thu\u1eadt s\u1ed1. B\u1eb1ng c\u00e1ch \u0111\u1ea7u t\u01b0 v\u00e0o gi\u1ea3i ph\u00e1p \u0111\u1ed9t ph\u00e1 n\u00e0y, b\u1ea1n c\u00f3 th\u1ec3 \u0111\u1eb7t th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh \u1edf v\u1ecb tr\u00ed h\u00e0ng \u0111\u1ea7u trong ng\u00e0nh, v\u01b0\u1ee3t tr\u1ed9i h\u01a1n \u0111\u1ed1i th\u1ee7 v\u00e0 thu h\u00fat kh\u00e1ch h\u00e0ng c\u1ee7a h\u1ecd b\u1eb1ng c\u00e1c \u01b0u \u0111\u00e3i \u0111\u01b0\u1ee3c c\u00e1 nh\u00e2n h\u00f3a v\u00e0 tr\u1ea3i nghi\u1ec7m tuy\u1ec7t v\u1eddi. T\u01b0\u01a1ng lai thu\u1ed9c v\u1ec1 nh\u1eefng ng\u01b0\u1eddi nh\u1eadn ra ti\u1ec1m n\u0103ng c\u1ee7a c\u00f4ng ngh\u1ec7 n\u00e0y v\u00e0 h\u00e0nh \u0111\u1ed9ng d\u1ef1a tr\u00ean n\u00f3. \u0110\u1eebng b\u1ecf l\u1ee1 nh\u1eefng c\u01a1 h\u1ed9i tuy\u1ec7t v\u1eddi \u0111ang ch\u1edd \u0111\u1ee3i th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n trong th\u1ebf gi\u1edbi ph\u00e2n t\u00edch k\u1ec7 s\u1ed1 k\u1ef9 thu\u1eadt s\u1ed1.<\/p>\n<p>B\u1ea1n mu\u1ed1n bi\u1ebft th\u00eam v\u1ec1 c\u00f4ng ngh\u1ec7 ph\u00e2n t\u00edch k\u1ec7 s\u1ed1 k\u1ef9 thu\u1eadt s\u1ed1 kh\u00f4ng?<\/p>\n<p><strong><a href=\"https:\/\/vn.anchanto.com\/contact\/nhan-ban-demo\/\">Reach out to our e-commerce experts!<\/a><\/strong><\/p>\n<p>References &#8211; <a href=\"https:\/\/www.forbes.com\/sites\/forbesagencycouncil\/2023\/02\/15\/how-to-step-up-your-game-as-an-amazon-seller-in-2023\/?sh=4ea5dcf5dd49\" target=\"_blank\" rel=\"noopener\">1<\/a>, <a href=\"https:\/\/retailinasia.com\/in-people\/lazada-singapore-ceo-wee-lee-loh-on-the-future-of-e-commerce-in-southeast-asia\/\" target=\"_blank\" rel=\"noopener\">2<\/a>, <a href=\"https:\/\/www.businessofapps.com\/data\/ebay-statistics\/\" target=\"_blank\" rel=\"noopener\">3<\/a>, <a href=\"https:\/\/www.researchgate.net\/publication\/228129605_Profiting_When_Customers_Choose_Value_Over_Price\" target=\"_blank\" rel=\"noopener\">4<\/a>, <a href=\"https:\/\/influencermarketinghub.com\/digital-shelf-optimization\/\" target=\"_blank\" rel=\"noopener\">5<\/a>,<\/p>\n","protected":false},"excerpt":{"rendered":"<p>1. Gi\u1edbi thi\u1ec7u Trong nh\u1eefng n\u0103m g\u1ea7n \u0111\u00e2y, th\u1ebf gi\u1edbi th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed \u0111\u00e3&#8230;<\/p>\n","protected":false},"author":1,"featured_media":115950,"comment_status":"open","ping_status":"open","sticky":false,"template":"template-single-with-sidebar.php","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1932],"tags":[1935,1937,1936,1933,1934],"class_list":["post-115949","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-guides-vn","tag-competitive-pricing-strategies-vn","tag-digital-shelf-analytics-vn","tag-digital-shelf-health-vn","tag-get-regular-sales-updates-vn","tag-monitor-grey-sellers-and-reseller-vn"],"acf":false,"reading_time":"17","categories_list":[{"id":1932,"name":"Guides","link":"https:\/\/prod-qa.anchanto.com\/vn-vn\/resources\/guides-vn\/"}],"featured_image_url":"https:\/\/prod-qa.anchanto.com\/wp-content\/uploads\/2023\/06\/Digital-Shelf-Analytics-Technology-Benefits-10.jpg","_links":{"self":[{"href":"https:\/\/prod-qa.anchanto.com\/vn-vn\/wp-json\/wp\/v2\/posts\/115949","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/prod-qa.anchanto.com\/vn-vn\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/prod-qa.anchanto.com\/vn-vn\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/prod-qa.anchanto.com\/vn-vn\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/prod-qa.anchanto.com\/vn-vn\/wp-json\/wp\/v2\/comments?post=115949"}],"version-history":[{"count":1,"href":"https:\/\/prod-qa.anchanto.com\/vn-vn\/wp-json\/wp\/v2\/posts\/115949\/revisions"}],"predecessor-version":[{"id":116085,"href":"https:\/\/prod-qa.anchanto.com\/vn-vn\/wp-json\/wp\/v2\/posts\/115949\/revisions\/116085"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/prod-qa.anchanto.com\/vn-vn\/wp-json\/wp\/v2\/media\/115950"}],"wp:attachment":[{"href":"https:\/\/prod-qa.anchanto.com\/vn-vn\/wp-json\/wp\/v2\/media?parent=115949"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/prod-qa.anchanto.com\/vn-vn\/wp-json\/wp\/v2\/categories?post=115949"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/prod-qa.anchanto.com\/vn-vn\/wp-json\/wp\/v2\/tags?post=115949"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}