1. \u0110o l\u01b0\u1eddng Hi\u1ec7u su\u1ea5t c\u1ee7a K\u00eanh<\/b><\/h3>\n
H\u00e3y b\u1eaft \u0111\u1ea7u v\u1edbi \u0111i\u1ec1u d\u1ec5 nh\u1eadn bi\u1ebft nh\u1ea5t. Hi\u1ec7u su\u1ea5t b\u00e1n h\u00e0ng theo k\u00eanh l\u00e0 m\u1ed9t th\u01b0\u1edbc \u0111o quan tr\u1ecdng trong chi\u1ebfn l\u01b0\u1ee3c b\u00e1n h\u00e0ng \u0111a k\u00eanh.<\/span><\/p>\n \u0110\u1ec3 l\u00e0m \u0111\u01b0\u1ee3c \u0111i\u1ec1u n\u00e0y, b\u1ea1n c\u1ea7n ph\u1ea3i nh\u1ea5t qu\u00e1n trong vi\u1ec7c thu th\u1eadp d\u1eef li\u1ec7u v\u00e0 k\u1ef9 thu\u1eadt t\u00ednh to\u00e1n cho t\u1ea5t c\u1ea3 c\u00e1c k\u00eanh b\u00e1n h\u00e0ng c\u1ee7a b\u1ea1n. B\u1ea1n c\u00f3 th\u1ec3 so s\u00e1nh hi\u1ec7u su\u1ea5t c\u1ee7a m\u1ed7i k\u00eanh b\u00e1n h\u00e0ng d\u1ef1a tr\u00ean:<\/span><\/p>\n S\u1ed1 l\u01b0\u1ee3ng \u0111\u01a1n \u0111\u1eb7t h\u00e0ng \u0111\u01b0\u1ee3c t\u1ea1o <\/span><\/p>\n<\/li>\n GMV trong m\u1ed9t kho\u1ea3ng th\u1eddi gian (th\u1eed \u0111o l\u01b0\u1eddng theo m\u1ed7i qu\u00fd)<\/span><\/p>\n<\/li>\n Doanh thu \u0111\u01b0\u1ee3c t\u1ea1o ra<\/span><\/p>\n<\/li>\n T\u1ef7 l\u1ec7 s\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi truy c\u1eadp so v\u1edbi s\u1ed1 l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng<\/span><\/p>\n<\/li>\n<\/ul>\n D\u1ef1a v\u00e0o c\u00e1c ch\u1ec9 s\u1ed1 tr\u00ean, b\u1ea1n c\u00f3 th\u1ec3 ki\u1ec3m tra c\u00e1c k\u00eanh chuy\u1ec3n \u0111\u1ed5i t\u1ed1t nh\u1ea5t v\u00e0 x\u00e2y d\u1ef1ng k\u1ebf ho\u1ea1ch b\u00e1n h\u00e0ng v\u00e0 qu\u1ea3ng c\u00e1o cho m\u1ed7i k\u00eanh.<\/span><\/p>\n M\u1ed9t KPI quan tr\u1ecdng kh\u00e1c c\u1ea7n \u0111\u01b0\u1ee3c theo d\u00f5i v\u00e0 l\u00e0 \u0111i\u1ec1u m\u00e0 h\u1ea7u h\u1ebft m\u1ecdi nh\u00e0 b\u00e1n l\u1ebb th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed lo ng\u1ea1i nh\u1ea5t l\u00e0 t\u1ef7 l\u1ec7 b\u1ecf gi\u1ecf h\u00e0ng. N\u00f3 \u0111\u01b0\u1ee3c t\u00ednh b\u1eb1ng t\u1ef7 l\u1ec7 ph\u1ea7n tr\u0103m ng\u01b0\u1eddi mua h\u00e0ng \u0111\u1eb7t (c\u00e1c) s\u1ea3n ph\u1ea9m v\u00e0o gi\u1ecf nh\u01b0ng kh\u00f4ng ho\u00e0n t\u1ea5t quy tr\u00ecnh thanh to\u00e1n. \u0110\u00e2y l\u00e0 m\u1ed9t ch\u1ec9 s\u1ed1 tr\u1ef1c quan c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n hi\u1ec3u h\u00e0nh vi mua s\u1eafm c\u1ee7a kh\u00e1ch truy c\u1eadp trang web v\u00e0 ng\u01b0\u1eddi \u0111\u0103ng k\u00fd c\u1ee7a b\u1ea1n.<\/span><\/p>\n N\u00f3 \u0111\u01b0\u1ee3c t\u00ednh nh\u01b0 sau –<\/p>\n <\/p>\n <\/p>\n <\/p>\n <\/p>\n T<\/p>\n \u0110\u1ec3 d\u1ec5 hi\u1ec3u, h\u00e3y xem x\u00e9t v\u00ed d\u1ee5 sau:<\/span><\/p>\n B\u1ea1n \u0111\u00e3 c\u00f3 t\u1ed5ng 400 \u0111\u01a1n h\u00e0ng trong th\u00e1ng n\u00e0y, v\u00e0 \u0111\u00e3 c\u00f3 1200 \u0111\u01a1n h\u00e0ng b\u1ecf gi\u1ecf mua s\u1eafm. V\u00ec v\u1eady, l\u1ea5y 400\/1200 s\u1ebd cho b\u1ea1n k\u1ebft qu\u1ea3 0.33. B\u00e2y gi\u1edd nh\u00e2n v\u1edbi 100 s\u1ebd cho b\u1ea1n k\u1ebft qu\u1ea3 33%. Ti\u1ebfp theo, tr\u1eeb s\u1ed1 n\u00e0y t\u1eeb 100 th\u00ec b\u1ea1n s\u1ebd c\u00f3 66.<\/span><\/p>\n V\u1eady, theo c\u00e1ch t\u00ednh n\u00e0y, t\u1ef7 l\u1ec7 b\u1ecf gi\u1ecf h\u00e0ng cu\u1ed1i c\u00f9ng c\u1ee7a b\u1ea1n l\u00e0 66%.<\/strong> Trung b\u00ecnh th\u00ec t\u1ef7 l\u1ec7 b\u1ecf gi\u1ecf h\u00e0ng dao \u0111\u1ed9ng t\u1eeb 60% \u0111\u1ebfn 80%. Tuy nhi\u00ean, \u0111i\u1ec1u n\u00e0y c\u0169ng ph\u1ee5 thu\u1ed9c v\u00e0o thi\u1ebft b\u1ecb b\u1eaft \u0111\u1ea7u quy tr\u00ecnh v\u00e0 ng\u00e0nh ngh\u1ec1 c\u1ee7a b\u1ea1n. T\u01b0\u01a1ng t\u1ef1 nh\u01b0 v\u1eady, b\u1ea1n c\u00f3 th\u1ec3 tu\u00e2n theo c\u00e1c ti\u00eau chu\u1ea9n c\u1ee7a ng\u00e0nh \u0111\u1ec3 theo d\u00f5i, th\u1eed nghi\u1ec7m v\u00e0 \u0111i\u1ec1u ch\u1ec9nh chi\u1ebfn l\u01b0\u1ee3c b\u00e1n h\u00e0ng c\u1ee7a m\u00ecnh.<\/span><\/p>\n N\u1ebfu b\u1ea1n th\u00e0nh c\u00f4ng trong vi\u1ec7c gi\u1ea3m t\u1ef7 l\u1ec7 n\u00e0y, \u0111i\u1ec1u n\u00e0y s\u1ebd t\u1ef1 \u0111\u1ed9ng t\u0103ng chu k\u1ef3 chuy\u1ec3n \u0111\u1ed5i t\u1ed5ng th\u1ec3 c\u1ee7a b\u1ea1n v\u00e0 gi\u00fap b\u1ea1n c\u1ea3i thi\u1ec7n hi\u1ec7u su\u1ea5t b\u00e1n h\u00e0ng.<\/span><\/p>\n \u0110i\u1ec1u quan tr\u1ecdng l\u00e0 ph\u1ea3i cung c\u1ea5p s\u1ef1 chuy\u1ec3n \u0111\u1ed5i m\u01b0\u1ee3t m\u00e0 gi\u1eefa c\u00e1c thi\u1ebft b\u1ecb v\u00e0 cung c\u1ea5p tr\u1ea3i nghi\u1ec7m ph\u00f9 h\u1ee3p m\u1ed7i khi kh\u00e1ch h\u00e0ng truy c\u1eadp b\u1ea5t k\u1ef3 k\u00eanh b\u00e1n h\u00e0ng n\u00e0o c\u1ee7a b\u1ea1n. Tr\u00ean th\u1ef1c t\u1ebf, theo Harvard Business Review, 9 tr\u00ean 10 ng\u01b0\u1eddi mua to\u00e0n c\u1ea7u coi \u0111i\u1ec1u n\u00e0y l\u00e0 \u0111i\u1ec3m quy\u1ebft \u0111\u1ecbnh khi mua s\u1eafm tr\u1ef1c tuy\u1ebfn.<\/span><\/p>\n Nh\u01b0ng, l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 b\u1ea1n c\u00f3 th\u1ec3 \u0111o l\u01b0\u1eddng xem tr\u1ea3i nghi\u1ec7m c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u00f3 t\u1ed1t kh\u00f4ng ho\u1eb7c c\u1ea7n c\u1ea3i thi\u1ec7n?<\/span><\/p>\n \u0110\u1ec3 hi\u1ec3u v\u1ec1 KPI n\u00e0y m\u1ed9t c\u00e1ch \u0111\u1ea7y \u0111\u1ee7, b\u1ea1n c\u1ea7n theo d\u00f5i ph\u1ea3n h\u1ed3i c\u1ee7a nh\u1eefng ng\u01b0\u1eddi mua h\u00e0ng v\u00e0 ph\u00e2n t\u00edch nh\u1eefng ph\u1ea3i h\u1ed3i n\u00e0y cho ph\u00f9 h\u1ee3p. Khi ng\u01b0\u1eddi mua \u0111\u01b0a ra ph\u1ea3n h\u1ed3i v\u1ec1 kh\u1ea3 n\u0103ng h\u1ecd c\u00f3 gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n kh\u00f4ng, d\u1ef1a tr\u00ean ph\u1ea3n \u1ee9ng c\u1ee7a h\u1ecd, h\u00e3y ph\u00e2n lo\u1ea1i h\u1ecd th\u00e0nh ba nh\u00f3m:<\/span><\/p>\n Nh\u1eefng ng\u01b0\u1eddi \u1ee7ng h\u1ed9 (\u0111i\u1ec3m cao t\u1eeb 9-10): H\u1ecd r\u1ea5t c\u00f3 th\u1ec3 l\u00e0 nh\u1eefng ng\u01b0\u1eddi \u1ee7ng h\u1ed9 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n.<\/span><\/p>\n<\/li>\n Nh\u1eefng ng\u01b0\u1eddi trung l\u1eadp (7-8): Nh\u00f3m ng\u01b0\u1eddi mua n\u00e0y m\u1eb7c d\u00f9 c\u00f3 tr\u1ea3i nghi\u1ec7m h\u00e0i l\u00f2ng, nh\u01b0ng h\u1ecd c\u00f3 th\u1ec3 chuy\u1ec3n sang c\u00e1c th\u01b0\u01a1ng hi\u1ec7u ho\u1eb7c nh\u00e0 b\u00e1n l\u1ebb c\u1ea1nh tranh kh\u00e1c m\u1ed9t c\u00e1ch d\u1ec5 d\u00e0ng.<\/span><\/p>\n<\/li>\n Nh\u1eefng ng\u01b0\u1eddi ph\u1ea3n \u0111\u1ed1i (6 ho\u1eb7c th\u1ea5p h\u01a1n): Nh\u1eefng ng\u01b0\u1eddi mua n\u00e0y r\u1ea5t kh\u00f4ng h\u00e0i l\u00f2ng v\u1edbi d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n v\u00e0 c\u00f3 th\u1ec3 th\u1eb3ng th\u1eafn b\u00e0y t\u1ecf quan \u0111i\u1ec3m c\u1ee7a m\u00ecnh.<\/span><\/p>\n<\/li>\n<\/ul>\n Khi b\u1ea1n \u0111\u00e3 c\u00f3 m\u1ed9t \u0111i\u1ec3m s\u1ed1 \u0111\u00e1ng k\u1ec3 \u0111\u1ec3 x\u1ebfp lo\u1ea1i, l\u1ea5y s\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi \u1ee7ng h\u1ed9 tr\u1eeb \u0111i s\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi ph\u1ea3n \u0111\u1ed1i v\u00e0 b\u1ea1n s\u1ebd nh\u1eadn \u0111\u01b0\u1ee3c \u0111i\u1ec3m S\u1ed1 Ng\u01b0\u1eddi \u1ee7ng h\u1ed9 Net (NPS)<\/strong>. Trung b\u00ecnh th\u00ec b\u1ea1n c\u1ea7n duy tr\u00ec ch\u1ec9 s\u1ed1 NPS n\u00e0y tr\u00ean 50, \u0111i\u1ec1u n\u00e0y \u0111\u01b0\u1ee3c coi l\u00e0 xu\u1ea5t s\u1eafc.<\/span><\/p>\n M\u1eb7c d\u00f9 ch\u1ec9 s\u1ed1 n\u00e0y kh\u00f4ng li\u00ean quan tr\u1ef1c ti\u1ebfp \u0111\u1ebfn chi\u1ebfn l\u01b0\u1ee3c b\u00e1n h\u00e0ng nh\u01b0ng n\u00f3 s\u1ebd cung c\u1ea5p cho b\u1ea1n m\u1ed9t b\u1ee9c tranh r\u00f5 r\u00e0ng v\u1ec1 c\u00e1ch kh\u00e1ch h\u00e0ng \u0111\u00e1nh gi\u00e1 d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n. S\u1ef1 d\u1ec5 d\u00e0ng v\u00e0 \u0111\u01a1n gi\u1ea3n c\u1ee7a ch\u1ec9 s\u1ed1 n\u00e0y s\u1ebd x\u00e1c \u0111\u1ecbnh c\u00e1ch \u0111i\u1ec1u ch\u1ec9nh kh\u1ea3 n\u0103ng tr\u1ea3i nghi\u1ec7m c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng.\u00a0 \u0110\u00e2y l\u00e0 \u0111i\u1ec1u v\u00f4 c\u00f9ng quan tr\u1ecdng \u0111\u1ec3 th\u00fac \u0111\u1ea9y th\u00eam doanh s\u1ed1 b\u00e1n h\u00e0ng trong c\u00e1c ho\u1ea1t \u0111\u1ed9ng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed \u0111a k\u00eanh c\u1ee7a b\u1ea1n.<\/span><\/p>\n V\u1ec1 c\u01a1 b\u1ea3n, khi b\u1ea1n xem Bi\u00ean l\u1ee3i nhu\u1eadn g\u1ed9p l\u00e0 m\u1ed9t ch\u1ec9 s\u1ed1 t\u00e0i ch\u00ednh, \u0111i\u1ec1u n\u00e0y gi\u00fap b\u1ea1n hi\u1ec3u \u0111\u01b0\u1ee3c l\u1ee3i nhu\u1eadn sau b\u00e1n h\u00e0ng v\u00e0 hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 m\u1ee9c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng b\u1ec1n v\u1eefng c\u1ee7a b\u1ea1n.\u00a0<\/span><\/p>\n N\u00f3 \u0111\u01b0\u1ee3c t\u00ednh nh\u01b0 sau \u2013<\/span><\/p>\n Bi\u00ean l\u1ee3i nhu\u1eadn g\u1ed9p = Doanh thu \u2013 Chi ph\u00ed h\u00e0ng b\u00e1n (COGS)<\/span><\/p>\n V\u00e0 t\u1ef7 l\u1ec7 Bi\u00ean l\u1ee3i nhu\u1eadn g\u1ed9p l\u00e0 \u2013 T\u1ef7 l\u1ec7 Bi\u00ean l\u1ee3i nhu\u1eadn g\u1ed9p = (Bi\u00ean l\u1ee3i nhu\u1eadn g\u1ed9p\/Doanh thu)* 100<\/span><\/p>\n M\u1ed9t doanh nghi\u1ec7p c\u00f3 t\u1ef7 l\u1ec7 bi\u00ean l\u1ee3i nhu\u1eadn g\u1ed9p cao c\u00f3 ngh\u0129a l\u00e0 doanh nghi\u1ec7p c\u00f3 l\u1ee3i nhu\u1eadn cao.<\/strong><\/p>\n T\u1ef7 l\u1ec7 bi\u00ean l\u1ee3i nhu\u1eadn g\u1ed9p cao cho ph\u00e9p b\u1ea1n \u0111\u1ea7u t\u01b0 nhi\u1ec1u h\u01a1n v\u00e0o doanh nghi\u1ec7p c\u1ee7a m\u00ecnh. V\u00ec v\u1eady, b\u1ea1n c\u00f3 th\u1ec3 quy\u1ebft \u0111\u1ecbnh li\u1ec7u b\u1ea1n c\u00f3 n\u00ean th\u00eam nhi\u1ec1u k\u00eanh h\u01a1n \u0111\u1ec3 c\u1ee7ng c\u1ed1 v\u1ecb th\u1ebf c\u1ee7a m\u00ecnh tr\u00ean th\u1ecb tr\u01b0\u1eddng h\u01a1n hay ti\u1ebfp t\u1ee5c v\u1edbi nh\u1eefng k\u00eanh hi\u1ec7n t\u1ea1i.<\/span><\/p>\n Gi\u00e1 tr\u1ecb v\u00f2ng \u0111\u1eddi kh\u00e1ch h\u00e0ng l\u00e0 gi\u00e1 tr\u1ecb ho\u1eb7c s\u1ed1 ti\u1ec1n doanh thu b\u1ea1n c\u00f3 th\u1ec3 nh\u1eadn \u0111\u01b0\u1ee3c t\u1eeb m\u1ed9t kh\u00e1ch h\u00e0ng trong su\u1ed1t qu\u00e1 tr\u00ecnh quan h\u1ec7 kinh doanh c\u1ee7a m\u00ecnh.<\/strong><\/p>\n Ph\u1ea3i \u0111\u1ea3m b\u1ea3o b\u1ea1n theo d\u00f5i ch\u1ec9 s\u1ed1 n\u00e0y t\u1ea1i m\u1ed9t th\u1eddi \u0111i\u1ec3m c\u1ee5 th\u1ec3 v\u00ec \u0111\u00e2y l\u00e0 y\u1ebfu t\u1ed1 quan tr\u1ecdng nh\u1ea5t c\u1ee7a ch\u1ec9 s\u1ed1 n\u00e0y.<\/span><\/p>\n \u0110\u1ec3 theo d\u00f5i ch\u1ec9 s\u1ed1 n\u00e0y, tr\u01b0\u1edbc h\u1ebft, b\u1ea1n c\u1ea7n t\u00ednh to\u00e1n m\u1ed9t s\u1ed1 gi\u00e1 tr\u1ecb c\u01a1 b\u1ea3n nh\u01b0 sau:<\/span><\/p>\n D\u1ef1a tr\u00ean b\u1ed1n ch\u1ec9 s\u1ed1 n\u00e0y, b\u1ea1n c\u00f3 th\u1ec3 suy ra gi\u00e1 tr\u1ecb v\u00f2ng \u0111\u1eddi kh\u00e1ch h\u00e0ng. CLV gi\u00fap b\u1ea1n hi\u1ec3u r\u00f5 v\u1ec1 t\u1ed5ng doanh thu m\u00e0 b\u1ea1n c\u00f3 th\u1ec3 nh\u1eadn \u0111\u01b0\u1ee3c m\u1ed9t c\u00e1ch h\u1ee3p l\u00fd t\u1eeb m\u1ed9t kh\u00e1ch h\u00e0ng c\u1ee5 th\u1ec3. Kh\u00e1ch h\u00e0ng ti\u1ebfp t\u1ee5c \u0111\u1eb7t h\u00e0ng c\u00e0ng l\u00e2u th\u00ec gi\u00e1 tr\u1ecb v\u00f2ng \u0111\u1eddi c\u1ee7a h\u1ecd c\u00e0ng l\u1edbn. Ch\u1ec9 s\u1ed1 n\u00e0y c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n x\u00e1c \u0111\u1ecbnh c\u00e1c ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng quan tr\u1ecdng c\u00f3 gi\u00e1 tr\u1ecb nh\u1ea5t \u0111\u1ed1i v\u1edbi b\u1ea1n. V\u00ec v\u1eady, b\u1ea1n c\u00f3 th\u1ec3 qu\u1ea3ng b\u00e1 c\u00e1c chi\u1ebfn d\u1ecbch kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft ho\u1eb7c th\u1eadm ch\u00ed so s\u00e1nh CLV c\u1ee7a c\u00e1c kh\u00e1ch h\u00e0ng kh\u00e1c nhau tr\u00ean c\u00e1c k\u00eanh kh\u00e1c nhau.<\/span><\/p>\n H\u00e3y xem v\u00ed d\u1ee5 sau \u0111\u1ec3 hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 c\u00e1ch t\u00ednh ch\u1ec9 s\u1ed1 n\u00e0y:<\/span><\/p>\n B\u1ea1n \u0111\u00e3 ki\u1ebfm \u0111\u01b0\u1ee3c 300,000 SGD trong m\u1ed9t th\u00e1ng. V\u00e0 s\u1ed1 l\u01b0\u1ee3ng \u0111\u01a1n h\u00e0ng \u0111\u01b0\u1ee3c t\u1ea1o ra trong th\u00e1ng \u0111\u00f3 l\u00e0 5000. S\u1ed1 l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng b\u1ea1n c\u00f3 l\u00e0 20000. Kh\u00e1ch h\u00e0ng \u0111\u1eb7t h\u00e0ng hai l\u1ea7n trong m\u1ed9t th\u00e1ng, c\u00e1ch nhau 7 ng\u00e0y.<\/span><\/p>\n V\u1eady A = 300000 \/ 5000 = 6<\/span><\/p>\n B = 5000\/ 20000 = 0.25<\/span><\/p>\n C = 0.25\/6= 0.04<\/span><\/p>\n D = 7<\/span><\/p>\n Do \u0111\u00f3, gi\u00e1 tr\u1ecb CLV s\u1ebd l\u00e0 –<\/span><\/p>\n CD= 0.04 7 = 0. 28<\/span><\/p>\n N\u00f3i m\u1ed9t c\u00e1ch \u0111\u01a1n gi\u1ea3n h\u01a1n, kh\u00e1ch h\u00e0ng \u0111\u00e3 t\u1ea1o ra doanh thu l\u00e0 0.28 SGD trong th\u00e1ng n\u00e0y.<\/strong><\/p>\n V\u1eady, d\u1ef1a v\u00e0o c\u00e1c ph\u00e9p t\u00ednh tr\u00ean, h\u00e3y b\u1eaft \u0111\u1ea7u x\u00e1c \u0111\u1ecbnh CLV theo t\u1eebng kh\u00e1ch h\u00e0ng v\u00e0 theo d\u00f5i \u0111i\u1ec1u n\u00e0y b\u1eb1ng c\u00e1ch duy tr\u00ec vi\u1ec7c ki\u1ec3m tra li\u00ean t\u1ee5c c\u1ea3 b\u1ed1n gi\u00e1 tr\u1ecb tr\u00ean.<\/span><\/p>\n N\u1ebfu b\u1ea1n mu\u1ed1n th\u00e0nh c\u00f4ng trong chi\u1ebfn l\u01b0\u1ee3c \u0111a k\u00eanh c\u1ee7a m\u00ecnh, b\u1ea1n c\u1ea7n suy ngh\u0129 v\u1ec1 t\u1ea5t c\u1ea3 c\u00e1c ch\u1ec9 s\u1ed1 n\u00e0y m\u1ed9t c\u00e1ch to\u00e0n di\u1ec7n v\u00e0 \u0111\u1eb7t tr\u1ea3i nghi\u1ec7m c\u1ee7a kh\u00e1ch h\u00e0ng, ho\u1ea1t \u0111\u1ed9ng b\u00e1n h\u00e0ng v\u00e0 h\u00e0nh vi k\u00eanh l\u00e0m tr\u1ecdng t\u00e2m trong c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a m\u00ecnh.\u00a0<\/span><\/p>\n B\u1eb1ng c\u00e1ch \u0111o l\u01b0\u1eddng c\u00e1c ch\u1ec9 s\u1ed1 n\u00e0y, b\u1ea1n c\u00f3 th\u1ec3 hi\u1ec3u \u0111\u01b0\u1ee3c n\u1ed7 l\u1ef1c \u0111a k\u00eanh c\u1ee7a m\u00ecnh \u0111\u00e3 h\u1eefu \u00edch nh\u01b0 th\u1ebf n\u00e0o, v\u00e0 b\u1ea1n c\u00f3 th\u1ec3 mong \u0111\u1ee3i \u0111i\u1ec1u g\u00ec trong t\u01b0\u01a1ng lai. Khi b\u1ea1n b\u1eaft \u0111\u1ea7u theo d\u00f5i ch\u00fang m\u1ed9t c\u00e1ch \u0111\u1ec1u \u0111\u1eb7n, b\u1ea1n c\u0169ng s\u1ebd c\u00f3 th\u1ec3 x\u00e1c \u0111\u1ecbnh c\u00e1c ti\u00eau chu\u1ea9n c\u1ee7a ri\u00eang m\u00ecnh v\u00e0 th\u1ef1c hi\u1ec7n c\u00e1c \u1ee9ng bi\u1ebfn c\u1ea7n thi\u1ebft.\u00a0<\/span><\/p>\n Ngu\u1ed3n tham kh\u1ea3o:\u00a0<\/span><\/p>\n 1<\/a> | 2<\/a> | 3<\/a> | 4<\/a> | 5<\/a> | 6<\/a><\/p>\n","protected":false},"excerpt":{"rendered":" \u0110o l\u01b0\u1eddng hi\u1ec7u su\u1ea5t b\u00e1n h\u00e0ng \u0111a k\u00eanh l\u00e0 m\u1ed9t th\u00e1ch th\u1ee9c \u0111\u1ed1i v\u1edbi nhi\u1ec1u c?…<\/p>\n","protected":false},"author":1,"featured_media":115717,"comment_status":"open","ping_status":"open","sticky":false,"template":"template-single-with-sidebar.php","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1926],"tags":[],"class_list":["post-115716","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blogs-vn"],"acf":false,"reading_time":"8","categories_list":[{"id":1926,"name":"Blogs","link":"https:\/\/prod-qa.anchanto.com\/vn-vn\/resources\/blogs-vn\/"}],"featured_image_url":"https:\/\/prod-qa.anchanto.com\/wp-content\/uploads\/2024\/04\/anchanto-blog-5-metrics-to-strengthen-your-multichannel-sales-strategy-7-scaled.jpg","_links":{"self":[{"href":"https:\/\/prod-qa.anchanto.com\/vn-vn\/wp-json\/wp\/v2\/posts\/115716","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/prod-qa.anchanto.com\/vn-vn\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/prod-qa.anchanto.com\/vn-vn\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/prod-qa.anchanto.com\/vn-vn\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/prod-qa.anchanto.com\/vn-vn\/wp-json\/wp\/v2\/comments?post=115716"}],"version-history":[{"count":1,"href":"https:\/\/prod-qa.anchanto.com\/vn-vn\/wp-json\/wp\/v2\/posts\/115716\/revisions"}],"predecessor-version":[{"id":115762,"href":"https:\/\/prod-qa.anchanto.com\/vn-vn\/wp-json\/wp\/v2\/posts\/115716\/revisions\/115762"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/prod-qa.anchanto.com\/vn-vn\/wp-json\/wp\/v2\/media\/115717"}],"wp:attachment":[{"href":"https:\/\/prod-qa.anchanto.com\/vn-vn\/wp-json\/wp\/v2\/media?parent=115716"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/prod-qa.anchanto.com\/vn-vn\/wp-json\/wp\/v2\/categories?post=115716"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/prod-qa.anchanto.com\/vn-vn\/wp-json\/wp\/v2\/tags?post=115716"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}\n
2. Theo d\u00f5i T\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i kh\u00e1c nhau <\/b><\/h3>\n
![\"\"](\"https:\/\/anchanto.com\/wp-content\/uploads\/2024\/04\/Untitled-2-02-1024x142-1.png\")
<\/p>\n3. Theo d\u00f5i Tr\u1ea3i nghi\u1ec7m c\u1ee7a Ng\u01b0\u1eddi ti\u00eau d\u00f9ng<\/b><\/h3>\n
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4. T\u00ednh to\u00e1n Bi\u00ean l\u1ee3i nhu\u1eadn g\u1ed9p<\/b><\/h3>\n
5. Ki\u1ec3m tra gi\u00e1 tr\u1ecb v\u00f2ng \u0111\u1eddi kh\u00e1ch h\u00e0ng<\/b><\/h3>\n
![\"\"](\"https:\/\/anchanto.com\/wp-content\/uploads\/2024\/04\/Untitled-2-04.png\")
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