{"id":109975,"date":"2022-08-21T11:45:40","date_gmt":"2022-08-21T06:15:40","guid":{"rendered":"https:\/\/anchanto.com\/rahasia-sukses-luxasia-kuasai-omnichannel-kecantikan-di-asia-pasifik\/"},"modified":"2025-11-27T17:28:00","modified_gmt":"2025-11-27T11:58:00","slug":"rahasia-sukses-luxasia-kuasai-omnichannel-kecantikan-di-asia-pasifik","status":"publish","type":"post","link":"https:\/\/prod-qa.anchanto.com\/id-id\/rahasia-sukses-luxasia-kuasai-omnichannel-kecantikan-di-asia-pasifik\/","title":{"rendered":"Rahasia Sukses Luxasia Kuasai Omnichannel Kecantikan di Asia Pasifik"},"content":{"rendered":"
Studi kasus tentang bagaimana Luxasia sukses kelola brand di berbagai channel, berkembang pesat di APAC, ciptakan pengalaman belanja yang mulus, dan maksimalkan ROI dengan Anchanto Order Management<\/a>.<\/h6>\n

Pengantar<\/h2>\n

Luxasia<\/span> adalah<\/span> pemimpin<\/span> kecantikan<\/span> <\/span>omnichannel<\/span><\/span><\/a> yang <\/span>hadir<\/span> di Asia Tenggara, Taiwan, dan Hong Kong, <\/span>dengan<\/span> lebih<\/span> dari<\/span> 2.000 <\/span>titik<\/span> penjualan<\/span> ritel<\/span> di 11 negara. <\/span>Sejak<\/span> berdiri<\/span> pada <\/span>tahun<\/span> 1986, <\/span>Luxasia<\/span> terus<\/span> memberikan<\/span> perubahan<\/span> bagi<\/span> konsumen<\/span> di Asia Pasifik <\/span>dengan<\/span> menghadirkan<\/span> brand <\/span>kecantikan<\/span> terbaik<\/span> dari<\/span> seluruh<\/span> dunia, <\/span>mulai<\/span> dari<\/span> brand niche, prestige, <\/span>hingga<\/span> premium. <\/span>Beberapa<\/span> di <\/span>antaranya<\/span> termasuk<\/span> Guerlain, Herm\u00e8s, Loewe, Paco Rabanne, dan Calvin Klein.\u00a0<\/span><\/span><\/p>\n

Tantangan<\/h2>\n

Sebagai<\/span> pemimpin<\/span> di <\/span>segmen<\/span> kecantikan<\/span> di <\/span>berbagai<\/span> negara, <\/span>Luxasia<\/span> memiliki<\/span> tanggung<\/span> jawab<\/span> besar<\/span> dalam<\/span> mengelola<\/span> operasi<\/span> e-commerce yang <\/span>mulus<\/span> di 11 negara. <\/span>Tantangan-tantangan<\/span> utama<\/span> yang <\/span>dihadapi<\/span> oleh <\/span>Luxasia<\/span> adalah<\/span>:<\/span><\/p>\n

1. Kontrol dan Visibilitas Terbatas<\/h5>\n

Keberagaman<\/span> channel <\/span>penjualan<\/span> dan marketplace di <\/span>setiap<\/span> negara <\/span>membuat<\/span> sulit<\/span> bagi<\/span> organisasi<\/span> sebesar<\/span> Luxasia<\/span> untuk<\/span> mendapatkan<\/span> visibilitas<\/span> sepenuhnya<\/span> atas<\/span> operasionalnya<\/span>, <\/span>sehingga<\/span> kontrol<\/span> terhadap<\/span> kinerja<\/span> juga <\/span>kurang<\/span> optimal<\/span>.<\/span><\/p>\n

2. Kesalahan Operasional<\/h5>\n

Dengan<\/span> portofolio<\/span> brand <\/span>seperti<\/span> Bvlgari<\/span>, Ferragamo, Guerlain, Hermes, La Prairie, Prada, dan Peter Thomas Roth, <\/span>Luxasia<\/span> membutuhkan<\/span> solusi<\/span> untuk<\/span> menjalankan<\/span> operasional<\/span> yang 100% <\/span>terbebas<\/span> dari<\/span> kesalahan<\/span> di <\/span>semua<\/span> negara dan channel agar <\/span>sesuai<\/span> dengan<\/span> ekspektasi<\/span> kualitas<\/span> dan <\/span>pengalaman<\/span> brand yang <\/span>diinginkan<\/span> pelanggan<\/span>.<\/span><\/span>\u00a0<\/span><\/p>\n

3. Pertumbuhan yang Terbatas<\/h5>\n

Selain <\/span>memastikan<\/span> operasional<\/span> berjalan<\/span> tanpa<\/span> adanya<\/span> kesalahan<\/span>, <\/span>Luxasia<\/span> memiliki<\/span> tujuan<\/span> utama<\/span> untuk<\/span> mengembangkan<\/span> kesuksesan<\/span> komersial<\/span> brand-brand <\/span>mereka<\/span> di <\/span>semua<\/span> channel<\/span>. <\/span>Tantangan<\/span> ini<\/span> cukup<\/span> berat<\/span>, <\/span>mengingat<\/span> pengalaman<\/span> e-commerce <\/span>mereka<\/span> masih<\/span> terbatas<\/span> pada <\/span>saat<\/span> itu<\/span>.<\/span><\/p>\n

4. Aset dan Investasi yang Sudah Ada<\/h5>\n

Luxasia<\/span> telah<\/span> memiliki<\/span> jaringan<\/span> gudang<\/span> di <\/span>beberapa<\/span> wilayah dan <\/span>menggunakan<\/span> sistem<\/span> SAP. Karena <\/span>investasinya<\/span> sudah<\/span> besar<\/span>, <\/span>Luxasia<\/span> tidak<\/span> ingin<\/span> mengganti<\/span> sistem<\/span> tersebut<\/span>, <\/span>sehingga<\/span> membutuhkan<\/span> solusi<\/span> yang <\/span>bisa<\/span> diintegrasikan<\/span> dengan<\/span> ekosistem<\/span> yang <\/span>sudah<\/span> ada<\/span>.<\/span><\/p>\n

Implementasi<\/h2>\n

Manajemen<\/span> Luxasia<\/span> memutuskan<\/span> untuk<\/span> menggunakan<\/span> software e-commerce multichannel <\/span>dari<\/span> Anchanto<\/span>, <\/span>yaitu<\/span> <\/span>Anchanto<\/span> Order Management<\/span><\/span><\/a>. <\/span>Mereka<\/span> memilih<\/span> versi<\/span> enterprise dan <\/span>menerapkannya<\/span> di 11 negara. <\/span>Anchanto<\/span> Order Management <\/span>adalah<\/span> software <\/span>manajemen<\/span> penjualan<\/span> e-commerce yang <\/span>dirancang<\/span> untuk<\/span> retailer, brand, distributor, dan <\/span>penyedia<\/span> layanan<\/span>. <\/span>Dengan<\/span> software <\/span>ini<\/span>, <\/span>perusahaan<\/span> dapat<\/span> mengelola<\/span> operasional<\/span> e-commerce <\/span>secara<\/span> end-to-end di <\/span>berbagai<\/span> channel <\/span>penjualan<\/span> di <\/span>kawasan<\/span> Asia Pasifik.<\/span><\/span><\/p>\n

\"anchanto-case-study-luxasia-integrations\"<\/p>\n

 <\/p>\n

Hasilnya<\/h2>\n

Memanfaatkan<\/span> <\/span>Anchanto<\/span> Order Management<\/span><\/span><\/a> terbukti<\/span> menjadi<\/span> keputusan<\/span> yang <\/span>mengubah<\/span> strategi APAC <\/span>Luxasia<\/span> secara<\/span> signifikan<\/span>. Dalam 1 <\/span>tahun<\/span>, <\/span>mereka<\/span> mengalami<\/span> <\/span>pertumbuhan<\/span> 7x <\/span>lipat<\/span><\/span>, <\/span>baik<\/span> dari<\/span> sisi<\/span> jumlah<\/span> pesanan<\/span>, SKU, <\/span>maupun<\/span> pendapatan<\/span> dari<\/span> semua<\/span> brand <\/span>mereka<\/span>. <\/span>Beberapa<\/span> pencapaian<\/span> utamanya<\/span> adalah<\/span>:<\/span><\/span>\u00a0<\/span><\/p>\n

\n
a. Ekspansi di Marketplace E-commerce<\/h5>\n

Dalam 8 <\/span>bulan<\/span>, <\/span>Luxasia<\/span> berhasil<\/span> membawa<\/span> 50 brand online di <\/span>lebih<\/span> dari<\/span> 220+ toko dan <\/span><\/span>platform e-commerce<\/span><\/span><\/a> dengan<\/span> bantuan<\/span> Anchanto<\/span> Order Management, <\/span>tanpa<\/span> mengganggu<\/span> operasi<\/span> backend <\/span>atau<\/span> kustomisasi<\/span> SAP <\/span>mereka.<\/span><\/span><\/p>\n

b. Transformasi dengan Aset yang Sudah Ada<\/h5>\n

Pertumbuhan<\/span> luar<\/span> biasa<\/span> ini<\/span> terjadi<\/span> tanpa<\/span> perubahan<\/span> signifikan<\/span> pada <\/span>gudang<\/span>, <\/span>staf<\/span>, <\/span>atau<\/span> implementasi<\/span> SAP <\/span>mereka<\/span>. <\/span>Artinya<\/span>, <\/span>profitabilitas<\/span> mereka<\/span> melonjak<\/span> tanpa<\/span> perlu<\/span> investasi<\/span> tambahan<\/span> pada <\/span>aset<\/span> fisik<\/span>.<\/span><\/span>\u00a0<\/span><\/p>\n

c. Kontrol dan Visibilitas di Seluruh Wilayah<\/h5>\n

Dengan<\/span> Anchanto<\/span> Order Management, <\/span>Luxasia<\/span> berhasil<\/span> mendapatkan<\/span> kontrol<\/span> dan <\/span>visibilitas<\/span> penuh<\/span> atas<\/span> seluruh<\/span> operasinya<\/span>. <\/span>Mereka<\/span> dapat<\/span> mengumpulkan<\/span> data <\/span>untuk<\/span> setiap<\/span> pesanan<\/span> e-commerce, <\/span>memantau<\/span> operasi<\/span> di <\/span>setiap<\/span> negara <\/span>secara<\/span> detail, dan <\/span>melihat<\/span> kinerja<\/span> di <\/span>satu<\/span> platform <\/span>terpusat<\/span>.<\/span><\/p>\n

d. Manajemen E-commerce yang Akurat<\/h5>\n

Luxasia<\/span> mampu<\/span> mengelola<\/span> operasi<\/span> e-commerce <\/span>untuk<\/span> semua<\/span> brand-<\/span>nya<\/span> tanpa<\/span> mengalami<\/span> kesalahan<\/span> atau<\/span> masalah<\/span> signifikan<\/span>.<\/span><\/span>\u00a0
\n<\/span><\/span><\/span><\/p>\n

Kesimpulan<\/h2>\n

Penerapan<\/span> <\/span>Anchanto<\/span> Order Management<\/span><\/span><\/a> membantu<\/span> Luxasia<\/span> mencapai<\/span> pertumbuhan<\/span> yang <\/span>signifikan<\/span> dalam<\/span> operasinya<\/span> di APAC. <\/span>Transformasi<\/span> ini<\/span> tidak<\/span> hanya<\/span> memperluas<\/span> jangkauan<\/span> mereka<\/span> di <\/span>berbagai<\/span> marketplace <\/span>tetapi<\/span> juga <\/span>memberikan<\/span> kendali<\/span> penuh<\/span> atas<\/span> operasional<\/span> yang <\/span>bebas<\/span> dari<\/span> kesalahan<\/span>\u2014<\/span>semua<\/span> dilakukan<\/span> tanpa<\/span> investasi<\/span> besar<\/span> pada <\/span>infrastruktur<\/span> baru<\/span>.<\/span><\/span>\u00a0<\/span><\/span><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Studi kasus tentang bagaimana Luxasia sukses kelola brand di berbagai channel, berkembang pesat…<\/p>\n","protected":false},"author":1,"featured_media":109976,"comment_status":"open","ping_status":"open","sticky":false,"template":"template-single-with-sidebar.php","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1947],"tags":[1600],"class_list":["post-109975","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-studies-id","tag-e-commerce-id"],"acf":false,"reading_time":"3","categories_list":[{"id":1947,"name":"Studi Kasus","link":"https:\/\/prod-qa.anchanto.com\/id-id\/resources\/case-studies-id\/"}],"featured_image_url":"https:\/\/prod-qa.anchanto.com\/wp-content\/uploads\/2022\/08\/anchanto-case-study-luxasia-9.jpg","_links":{"self":[{"href":"https:\/\/prod-qa.anchanto.com\/id-id\/wp-json\/wp\/v2\/posts\/109975","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/prod-qa.anchanto.com\/id-id\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/prod-qa.anchanto.com\/id-id\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/prod-qa.anchanto.com\/id-id\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/prod-qa.anchanto.com\/id-id\/wp-json\/wp\/v2\/comments?post=109975"}],"version-history":[{"count":1,"href":"https:\/\/prod-qa.anchanto.com\/id-id\/wp-json\/wp\/v2\/posts\/109975\/revisions"}],"predecessor-version":[{"id":110000,"href":"https:\/\/prod-qa.anchanto.com\/id-id\/wp-json\/wp\/v2\/posts\/109975\/revisions\/110000"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/prod-qa.anchanto.com\/id-id\/wp-json\/wp\/v2\/media\/109976"}],"wp:attachment":[{"href":"https:\/\/prod-qa.anchanto.com\/id-id\/wp-json\/wp\/v2\/media?parent=109975"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/prod-qa.anchanto.com\/id-id\/wp-json\/wp\/v2\/categories?post=109975"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/prod-qa.anchanto.com\/id-id\/wp-json\/wp\/v2\/tags?post=109975"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}