{"id":139845,"date":"2024-07-27T02:31:30","date_gmt":"2024-07-26T21:01:30","guid":{"rendered":"https:\/\/anchanto.com\/solution\/digital-shelf-analytics-and-monitoring\/"},"modified":"2025-10-09T23:58:34","modified_gmt":"2025-10-09T18:28:34","slug":"digital-shelf-analytics-and-monitoring","status":"publish","type":"solution","link":"https:\/\/prod-qa.anchanto.com\/en-ae\/solution\/digital-shelf-analytics-and-monitoring\/","title":{"rendered":"Digital Shelf Analytics and Monitoring"},"content":{"rendered":"\n<div class=\"wp-block-anchanto-solutions-single-hero\"><div class=\"breadcrumb-row breadcrumb-static\"><div class=\"container\"><ul class=\"breadcrumb\"><li><a href=\"https:\/\/anchanto.com\/en-ae\/solutions\/\">Solutions<\/a><\/li><li>Digital Shelf Analytics and Monitoring<\/li><\/ul><\/div><\/div><div class=\"block-row\"><div class=\"container\"><div class=\"border-outer border-full\"><div class=\"half-rightcap flex flex-end pt-0\"><div class=\"left-caption pr-90\"><div class=\"title-row\"><h2><span>UNDERSTAND. PROCESS. REACT.<\/span>Your competitors are thinking about growing their marketshare, are you?<\/h2><\/div><\/div><div class=\"right-caption\"><h5>Digital Shelf Analytics and Monitoring <\/h5><p class=\"solution-subtitle\">Learn what\u2019s influencing your e-commerce performance. Grow your market share by identifying actions to improve your marketing mix.\u00a0\u00a0<\/p><\/div><\/div><\/div><div class=\"banner-img\"><figure><img decoding=\"async\" src=\"https:\/\/anchanto.com\/wp-content\/uploads\/2024\/07\/anchanto-solution-digital-shelf-analytics-and-monitoring.png\" alt=\"\"\/><\/figure><\/div><\/div><\/div><\/div>\n\n\n    <div class=\"wp-block-anchanto-block-company-logos wp-block-anchanto-block-company-logos\">\n        <div class=\"block-row\">\n            <div class=\"title-row text-center\">\n                                    <h2><span>Trusted by leaders across regions, categories, and industries <\/span><\/h2>\n                            <\/div>\n            <div class=\"join-us-slider-wrap\">\n                <div class=\"join-us-slider\">\n                                            <div class=\"join-slide\">\n                                                            <img decoding=\"async\" src=\"https:\/\/anchanto.com\/wp-content\/uploads\/2024\/07\/Anchanto-Customer-Logo-Fossil.svg\" alt=\"FOSSIL\">\n                                                    <\/div>\n                                            <div class=\"join-slide\">\n                                                            <img decoding=\"async\" src=\"https:\/\/anchanto.com\/wp-content\/uploads\/2024\/07\/Anchanto-Customer-Logo-Estee-Lauder.svg\" alt=\"ESTEE LAUDER\">\n                                                    <\/div>\n                                            <div class=\"join-slide\">\n                                                            <img decoding=\"async\" src=\"https:\/\/anchanto.com\/wp-content\/uploads\/2024\/07\/Anchanto-Customer-Logo-Bosch.svg\" alt=\"BOSCH\">\n                                                    <\/div>\n                                            <div class=\"join-slide\">\n                                                            <img decoding=\"async\" src=\"https:\/\/anchanto.com\/wp-content\/uploads\/2024\/07\/Anchanto-Customer-Logo-Loreal.svg\" alt=\"L&#8217;Or\u00e9al\">\n                                                    <\/div>\n                                            <div class=\"join-slide\">\n                                                            <img decoding=\"async\" src=\"https:\/\/anchanto.com\/wp-content\/uploads\/2024\/07\/Anchanto-Customer-Logo-Skechers.svg\" alt=\"SKECHERS\">\n                                                    <\/div>\n                                            <div class=\"join-slide\">\n                                                            <img decoding=\"async\" src=\"https:\/\/anchanto.com\/wp-content\/uploads\/2024\/07\/Anchanto-Customer-Logo-levents.svg\" alt=\"LEVENTS\">\n                                                    <\/div>\n                                            <div class=\"join-slide\">\n                                                       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<img decoding=\"async\" src=\"https:\/\/anchanto.com\/wp-content\/uploads\/2024\/07\/Anchanto-Customer-Logo-Mr-DIY.svg\" alt=\"MR DIY\">\n                                                    <\/div>\n                                            <div class=\"join-slide\">\n                                                            <img decoding=\"async\" src=\"https:\/\/anchanto.com\/wp-content\/uploads\/2024\/07\/case-study-logo-cloud-logic-1.svg\" alt=\"CLOUD LOGIC LTD\">\n                                                    <\/div>\n                                            <div class=\"join-slide\">\n                                                            <img decoding=\"async\" src=\"https:\/\/anchanto.com\/wp-content\/uploads\/2024\/07\/Anchanto-Customer-Logo-Fossil.svg\" alt=\"FOSSIL\">\n                                                    <\/div>\n                                            <div class=\"join-slide\">\n                                                            <img decoding=\"async\" src=\"https:\/\/anchanto.com\/wp-content\/uploads\/2024\/07\/Anchanto-Customer-Logo-Estee-Lauder.svg\" alt=\"ESTEE LAUDER\">\n                                                    <\/div>\n                                            <div class=\"join-slide\">\n                                                            <img decoding=\"async\" src=\"https:\/\/anchanto.com\/wp-content\/uploads\/2024\/07\/Anchanto-Customer-Logo-Bosch.svg\" alt=\"BOSCH\">\n                                                    <\/div>\n                                            <div class=\"join-slide\">\n                                                            <img decoding=\"async\" src=\"https:\/\/anchanto.com\/wp-content\/uploads\/2024\/07\/Anchanto-Customer-Logo-Loreal.svg\" alt=\"L&#8217;Or\u00e9al\">\n                                                    <\/div>\n                                            <div class=\"join-slide\">\n                                                            <img decoding=\"async\" src=\"https:\/\/anchanto.com\/wp-content\/uploads\/2024\/07\/Anchanto-Customer-Logo-Skechers.svg\" alt=\"SKECHERS\">\n                                                    <\/div>\n                                    <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n    \n\n\n<div class=\"wp-block-anchanto-why-anchanto-solution-single\"><div class=\"prd-dlist\"><div class=\"prd-block\"><div class=\"container\"><div class=\"prd-item flex\"><div class=\"caption-area\"><div class=\"title-row\"><h3><span><\/span>Take a proactive approach to grow your market share<\/h3><\/div><div class=\"caption\"><p>The e-commerce market is overcrowded and competitive, with large brands facing threats from their counterparts as well as small sellers offering lower prices. Anchanto helps you beat the competition by identifying key performance factors and optimizing the 4Ps of marketing\u2014 price, promotions, product, and place. By monitoring digital shelf analytics, you can also protect your brand from grey market activities and improve governance over official distributors.\u00a0<\/p><div class=\"prd-link\"><i class=\"box-icon icon-shelf\"><\/i><a href=\"https:\/\/anchanto.com\/product\/digital-shelf\/\" class=\"icon btn-arrow sm-arrow\" data-icon=\"u\"><strong>Enabled by Anchanto Digital Shelf<\/strong>Understand, process and react to market dynamics, timely. <\/a><\/div><\/div><\/div><div class=\"img-area\"><figure><img decoding=\"async\" class=\"wow fadeIn\" src=\"https:\/\/anchanto.com\/wp-content\/uploads\/2024\/07\/anchanto-solutions-digital-shelf-analytics-monitoring-why-anchanto.png\" alt=\"\"\/><\/figure><img decoding=\"async\" class=\"bottom-img wow fadeInLeft\" src=\"https:\/\/anchanto.com\/wp-content\/uploads\/2024\/07\/anchanto-solutions-digital-shelf-anaytics-why-anchanto-data.svg\"\/><\/div><\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-anchanto-solutions-list\"><div class=\"solution-section no-bottom-round\"><div class=\"circle\"><\/div><div class=\"container\"><div class=\"title-row text-center pb-0\"><h2><span>DIGITAL SHELF ANALYTICS AND MONITORING SOLUTION<\/span>Defend and Grow your Market Share <\/h2><p>Purpose-built to ensure that leaders can zoom out to see how market share evolves, and practitioners can zoom in to optimize the 4P marketing mix.  <\/p><a href=\"https:\/\/anchanto.com\/en-ae\/book-a-demo\/\" class=\"btn btn-bdr btn-lg\">Let\u2019s talk<\/a><\/div><\/div><\/div><div class=\"gray-bg block-row pt-0 pb-130\"><div class=\"tabs-wrap sol-details-tabs\"><div class=\"tabs-row\"><div class=\"container\"><ul class=\"tabs-list\"><li><a href=\"javascript:void(0);\" data-id=\"#tab-0\">Market Share<\/a><\/li><li><a href=\"javascript:void(0);\" data-id=\"#tab-1\">Price<\/a><\/li><li><a href=\"javascript:void(0);\" data-id=\"#tab-2\">Promotions<\/a><\/li><li><a href=\"javascript:void(0);\" data-id=\"#tab-3\">Product<\/a><\/li><li><a href=\"javascript:void(0);\" data-id=\"#tab-4\">Place<\/a><\/li><li><a href=\"javascript:void(0);\" data-id=\"#tab-5\">Brand Protection<\/a><\/li><\/ul><\/div><\/div><div class=\"sol-tabs-list\"><div class=\"container\"><div class=\"half-rightcap flex\" id=\"tab-0\"><div class=\"left-caption\"><div class=\"tab-count\">1 \/ 6<\/div><h3>Learn how your market share evolves over time <\/h3><p>Closely monitor your overall market share and know where you stand against your competitors. <br \/>  <br \/>  Identify category and brand market share and dig deeper into the stores that drive growth. <br \/>   <br \/>  Track category growth trends to identify new and emerging categories and learn which brands dominate category share. <br \/><\/p><\/div><div class=\"right-caption\"><figure class=\"fadeInRight wow\"><img decoding=\"async\" src=\"https:\/\/anchanto.com\/wp-content\/uploads\/2024\/08\/anchanto-solution-dsam-market-share.png\" alt=\"Featured Image\"\/><\/figure><\/div><\/div><div class=\"half-rightcap flex\" id=\"tab-1\"><div class=\"left-caption\"><div class=\"tab-count\">2 \/ 6<\/div><h3>Offer the best prices, not just the lowest prices  <\/h3><p>Learn how competitors are pricing their products and compare their pricing strategy with yours.  <br \/> <br \/>  Identify the average category price to determine if your products are overpriced or underpriced compared to the competition.  <br \/> <br \/> Track price and discount trends to identify competitors&#8217; products with price increases or decreases. <\/p><\/div><div class=\"right-caption\"><figure class=\"fadeInRight wow\"><img decoding=\"async\" src=\"https:\/\/anchanto.com\/wp-content\/uploads\/2024\/08\/anchanto-solution-dsam-price.png\" alt=\"Featured Image\"\/><\/figure><\/div><\/div><div class=\"half-rightcap flex\" id=\"tab-2\"><div class=\"left-caption\"><div class=\"tab-count\">3 \/ 6<\/div><h3>Build a competitive promotions strategy <\/h3><p> Identify your competitor\u2019s promotion strategy and stay a step ahead of them during peak sales seasons. <br \/> <br \/> Know the top promoted categories and identify the specific promotions being offered.  <br \/> <br \/> Monitor promotions run by competitors and identify the promotions that can significantly boost sales.  <\/p><\/div><div class=\"right-caption\"><figure class=\"fadeInRight wow\"><img decoding=\"async\" src=\"https:\/\/anchanto.com\/wp-content\/uploads\/2024\/08\/anchanto-solution-dsam-promotions.png\" alt=\"Featured Image\"\/><\/figure><\/div><\/div><div class=\"half-rightcap flex\" id=\"tab-3\"><div class=\"left-caption\"><div class=\"tab-count\">4 \/ 6<\/div><h3>Maintain quality content and ensure product availability<\/h3><p>Identify low performing products due to poor content scores, negative reviews or missing keywords in listings.  <br \/> <br \/> Update product listings (content, descriptions or images) on your OMS or PIM to include trending keywords and increase product discoverability. <br \/> <br \/> Increase conversions by ensuring that best-selling products are replenished timely and low performing products are not overstocked.   <\/p><\/div><div class=\"right-caption\"><figure class=\"fadeInRight wow\"><img decoding=\"async\" src=\"https:\/\/anchanto.com\/wp-content\/uploads\/2024\/08\/anchanto-solution-dsam-product.png\" alt=\"Featured Image\"\/><\/figure><\/div><\/div><div class=\"half-rightcap flex\" id=\"tab-4\"><div class=\"left-caption\"><div class=\"tab-count\">5 \/ 6<\/div><h3>Maximize brand and product visibility across platforms <\/h3><p>Identify your Share of Search and brand ranking in comparison to that of competing products and brands. <br \/> <br \/> Track trending keywords by category, brand or marketplace and improve product listings for SEO (Search Engine Optimization).  <br \/> <br \/> Learn which products are dominating the share of search and identify the reasons contributing to their performance.  <\/p><\/div><div class=\"right-caption\"><figure class=\"fadeInRight wow\"><img decoding=\"async\" src=\"https:\/\/anchanto.com\/wp-content\/uploads\/2024\/08\/anchanto-solution-dsam-place.png\" alt=\"Featured Image\"\/><\/figure><\/div><\/div><div class=\"half-rightcap flex\" id=\"tab-5\"><div class=\"left-caption\"><div class=\"tab-count\">6 \/ 6<\/div><h3>Protect your brand from the grey market <\/h3><p>Retain the market share lost to the grey market by <a href=\"https:\/\/anchanto.com\/solution\/digital-shelf-analytics-and-monitoring\/\">monitoring greysellers\u2019 activities<\/a> on online marketplaces. <br> <br> Keep a close watch on Suggested Retail Price (SRP) violations by resellers or distributors and ensure better control over your distribution channels. <br> <br> Monitor and report any brand guideline infringements committed by your distribution partners. <\/p><\/div><div class=\"right-caption\"><figure class=\"fadeInRight wow\"><img decoding=\"async\" src=\"https:\/\/anchanto.com\/wp-content\/uploads\/2024\/08\/anchanto-solution-dsam-brand-protection.png\" alt=\"Featured Image\"\/><\/figure><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\n\n\n\n<p><\/p>\n\n\n\n<div class=\"wp-block-anchanto-solution-features\"><div class=\"block-row\"><div class=\"container\"><div class=\"title-row\"><h2><span>PURPOSE BUILT SOLUTIONS<\/span>Explore Solutions Details<\/h2><\/div><div class=\"prd-sol-list flex\"><div class=\"prd-sol-item\"><div class=\"box-icon\"><img decoding=\"async\" src=\"https:\/\/anchanto.com\/wp-content\/themes\/anchanto-v2\/assets\/images\/bag.svg\" alt=\"bag-icon\"\/><\/div><h5>Market Share Insights<\/h5><p>Complete visualization of the market share by category, brand &amp; product lines across marketplaces and countries.<\/p><a href=\"\" class=\"btn-link icon sm-arrow btn-arrow\" data-icon=\"u\">Know more<\/a><\/div><div class=\"prd-sol-item\"><div class=\"box-icon\"><img decoding=\"async\" src=\"https:\/\/anchanto.com\/wp-content\/themes\/anchanto-v2\/assets\/images\/bag.svg\" alt=\"bag-icon\"\/><\/div><h5>4Ps of Marketing<\/h5><p>Improve the marketing mix of each product through detailed insights on the 4Ps- Price, Promotions, Product and Place.<\/p><a href=\"javascript:void(0);\" class=\"btn-link icon sm-arrow btn-arrow\" data-icon=\"u\">Know more<\/a><\/div><div class=\"prd-sol-item\"><div class=\"box-icon\"><img decoding=\"async\" src=\"https:\/\/anchanto.com\/wp-content\/themes\/anchanto-v2\/assets\/images\/bag.svg\" alt=\"bag-icon\"\/><\/div><h5>Brand Protection Analytics<\/h5><p>Protect your brand from grey market sellers harming your market share and improve your brand\u2019s governance over distributors. \u200b<\/p><a href=\"javascript:void(0);\" class=\"btn-link icon sm-arrow btn-arrow\" data-icon=\"u\">Know more<\/a><\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-anchanto-companies-we-consider\"><div class=\"block-row pt-100\" style=\"background-color:#F7F7F7\"><div class=\"container\"><div class=\"block-row\"><div class=\"title-row pb-0\"><h2><span>USER CATEGORIES<\/span>Built for <i>all types<\/i> of businesses<\/h2><\/div><div class=\"half-rightcap flex pb-0\"><div class=\"left-caption pr-90\"><ul class=\"toggle-list\"><li class=\"toggle-item active\"><a href=\"javascript:void(0);\">Brands and Retailers<\/a><div class=\"caption\"><p>Anchanto\u2019s Digital Shelf Analytics and Monitoring solution helps brands and retailers monitor their online performance, compare it with competitors and gain an edge in crowded marketplaces. With the capabilities that the solution provides, these businesses can identify the parameters that influence their sales and take quick actions to improve. <\/p><\/div><\/li><li class=\"toggle-item \"><a href=\"javascript:void(0);\">Distributors and Enablers<\/a><div class=\"caption\"><p>Businesses that manage several brands and their end-to-end operations can evaluate the performance of each brand and compare it with the brands\u2019 competition. Additionally, they can share weekly or daily reports with brand management and add this capability to their service package.  <\/p><\/div><\/li><\/ul><\/div><div class=\"right-caption\"><figure><img decoding=\"async\" src=\"https:\/\/anchanto.com\/wp-content\/uploads\/2024\/08\/anchanto-icp-brands-and-retailers.jpg\" alt=\"Featured Image\"\/><\/figure><\/div><\/div><\/div><\/div><\/div><\/div>\n\n\n    <div class=\"block-row gray-bg ptb-70 product-list-icons\">\n        <div class=\"container\">\n            <div class=\"title-row\">\n                <h3 class=\"product-list-heading\">Explore all our <i>Products<\/i><\/h3>\n            <\/div>\n            <div class=\"prd-sort-list\">\n                                    <div class=\"prd-item product_139495\">\n                        <figure>\n                            <i class=\"icon icon-management order-management\"><\/i>\n                        <\/figure>\n                        <a href=\"https:\/\/prod-qa.anchanto.com\/en-ae\/products\/order-management\/\" class=\"btn-link icon sm-arrow btn-arrow\" data-icon=\"u\">\n                            <span>Order<br \/>Management<\/span>\n                        <\/a>\n                    <\/div>\n                                    <div class=\"prd-item product_139510\">\n                        <figure>\n                            <i class=\"icon icon-warehouse warehouse-management\"><\/i>\n                        <\/figure>\n                        <a href=\"https:\/\/prod-qa.anchanto.com\/en-ae\/products\/warehouse-management\/\" class=\"btn-link icon sm-arrow btn-arrow\" data-icon=\"u\">\n                            <span>Warehouse<br \/>Management<\/span>\n                        <\/a>\n                    <\/div>\n                                    <div class=\"prd-item product_139518\">\n                        <figure>\n                            <i class=\"icon icon-control-tower control-tower\"><\/i>\n                        <\/figure>\n                        <a href=\"https:\/\/prod-qa.anchanto.com\/en-ae\/products\/control-tower\/\" class=\"btn-link icon sm-arrow btn-arrow\" data-icon=\"u\">\n                            <span>Control<br \/>Tower<\/span>\n                        <\/a>\n                    <\/div>\n                                    <div class=\"prd-item product_139522\">\n                        <figure>\n                            <i class=\"icon icon-shelf digital-shelf\"><\/i>\n                        <\/figure>\n                        <a href=\"https:\/\/prod-qa.anchanto.com\/en-ae\/products\/digital-shelf\/\" class=\"btn-link icon sm-arrow btn-arrow\" data-icon=\"u\">\n                            <span>Digital<br \/>Shelf<\/span>\n                        <\/a>\n                    <\/div>\n                                    <div class=\"prd-item product_139526\">\n                        <figure>\n                            <i class=\"icon icon-product operation-experience\"><\/i>\n                        <\/figure>\n                        <a href=\"https:\/\/prod-qa.anchanto.com\/en-ae\/products\/operations-experience\/\" class=\"btn-link icon sm-arrow btn-arrow\" data-icon=\"u\">\n                            <span>Operations<br \/>Experience<\/span>\n                        <\/a>\n                    <\/div>\n                                    <div class=\"prd-item product_139530\">\n                        <figure>\n                            <i class=\"icon icon-tracking parcel-tracking\"><\/i>\n                        <\/figure>\n                        <a href=\"https:\/\/prod-qa.anchanto.com\/en-ae\/products\/parcel-tracking\/\" class=\"btn-link icon sm-arrow btn-arrow\" data-icon=\"u\">\n                            <span>Parcel<br \/>Tracking<\/span>\n                        <\/a>\n                    <\/div>\n                            <\/div>\n        <\/div>\n    <\/div>\n    \n\n    <div class=\"block-row \">\n        <div class=\"container\">\n            <div class=\"title-row text-center\">\n                <h2>\n                    <span class=\"tagline\">READ AND REFLECT<\/span>\n                    Resources and <i>Insights<\/i>                <\/h2>\n                <a href=\"#\" class=\"btn btn-bdr btn-lg link-label\">\n                    <span>Explore All Resource<\/span>\n                <\/a>\n            <\/div>\n            <div class=\"resource-list flex\">\n                                    <div class=\"resouce-item\">\n                        <figure>\n                            <img decoding=\"async\" src=\"https:\/\/prod-qa.anchanto.com\/wp-content\/uploads\/2024\/10\/anchanto-blog-how-to-leverage-digital-shelf-software-to-build-an-effective-ecommerce-strategy.jpg\" alt=\"5 Ways Brands Can Leverage Digital Shelf Software for an Effective E-commerce Strategy\" \/>\n                        <\/figure>\n                        <div class=\"caption-area\">\n                            <span class=\"date-item\">READ TIME | 5 MIN<\/span>\n                            <a href=\"https:\/\/prod-qa.anchanto.com\/ways-to-leverage-digital-shelf-software\/\"><p>5 Ways Brands Can Leverage Digital Shelf Software for an Effective E-commerce Strategy<\/p><\/a>\n                            <a href=\"https:\/\/prod-qa.anchanto.com\/en-ae\/resources\/blogs\/\" class=\"btn btn-bdr sm-btn\">BLOGS<\/a>\n                        <\/div>\n                    <\/div>\n                                    <div class=\"resouce-item\">\n                        <figure>\n                            <img decoding=\"async\" src=\"https:\/\/prod-qa.anchanto.com\/wp-content\/uploads\/2023\/06\/MicrosoftTeams-image-36-5-1024x512.jpg\" alt=\"Mastering the Digital Shelf: Key capabilities that brands must have\" \/>\n                        <\/figure>\n                        <div class=\"caption-area\">\n                            <span class=\"date-item\">READ TIME | 4 MIN<\/span>\n                            <a href=\"https:\/\/prod-qa.anchanto.com\/mastering-the-digital-shelf-key-capabilities-that-brands-must-have\/\"><p>Mastering the Digital Shelf: Key capabilities that brands must have<\/p><\/a>\n                            <a href=\"https:\/\/prod-qa.anchanto.com\/en-ae\/resources\/blogs\/\" class=\"btn btn-bdr sm-btn\">BLOGS<\/a>\n                        <\/div>\n                    <\/div>\n                                    <div class=\"resouce-item\">\n                        <figure>\n                            <img decoding=\"async\" src=\"https:\/\/prod-qa.anchanto.com\/wp-content\/uploads\/2024\/06\/anchanto-guide-importance-of-e-commerce-digital-shelf-analytics-data-1024x536.jpg\" alt=\"Maximize Your E-commerce Presence with the Power of Digital Shelf Analytics\" \/>\n                        <\/figure>\n                        <div class=\"caption-area\">\n                            <span class=\"date-item\">READ TIME | 9 MIN<\/span>\n                            <a href=\"https:\/\/prod-qa.anchanto.com\/importance-of-e-commerce-digital-shelf-analytics-data-for-better-strategy\/\"><p>Maximize Your E-commerce Presence with the Power of Digital Shelf Analytics<\/p><\/a>\n                            <a href=\"https:\/\/prod-qa.anchanto.com\/en-ae\/resources\/guides\/\" class=\"btn btn-bdr sm-btn\">GUIDES<\/a>\n                        <\/div>\n                    <\/div>\n                            <\/div>\n        <\/div>\n    <\/div>\n    \n\n\n<p><\/p>\n\n\n<div class=\"faqs-block block-row\"><div class=\"container\"><div class=\"title-row text-center\"><h2><span class=\"tagline\">FAQs<\/span>Frequently Asked <i>Questions<\/i><\/h2><p>Find answers to common questions about our products and services<\/p><\/div><div class=\"faqs-content\"><div class=\"faq-item\"><div class=\"faq-question\"><h3>1. What does \u201cdigital shelf\u201d mean in online retail?<\/h3><\/div><div class=\"faq-answer\"><p>The digital shelf is a product\u2019s online presence across marketplaces and e-commerce platforms. Like a physical shelf, it depends on visibility, content, pricing, and availability to influence discovery and sales.<\/p><\/div><\/div><div class=\"faq-item\"><div class=\"faq-question\"><h3>2. How do businesses track product visibility online?<\/h3><\/div><div class=\"faq-answer\"><p>Businesses track product visibility with analytics that measure share of search, rankings against competitors, and keyword trends across marketplaces. These insights highlight gaps and help optimize listings for a stronger online presence.<\/p><\/div><\/div><div class=\"faq-item\"><div class=\"faq-question\"><h3>3. How do stockouts affect digital shelf performance?<\/h3><\/div><div class=\"faq-answer\"><p>Stockouts hurt digital shelf performance by frustrating shoppers, lowering conversions, and driving sales to competitors with available inventory.<\/p><\/div><\/div><div class=\"faq-item\"><div class=\"faq-question\"><h3>4. What KPIs are tracked in digital shelf analytics?<\/h3><\/div><div class=\"faq-answer\"><p>Key KPIs include share of search, content health, out-of-stock rates, pricing competitiveness, buy box ownership, SRP (Suggested Retail Price) compliance, promotion effectiveness, conversion rates, and market share trends.<\/p><\/div><\/div><div class=\"faq-item\"><div class=\"faq-question\"><h3>5. How does product content quality affect digital shelf performance?<\/h3><\/div><div class=\"faq-answer\"><p>High-quality content with accurate details, compelling descriptions, and strong images improves visibility and boosts conversions. Poor or inconsistent content lowers discoverability, reduces consumer trust, and impacts sales.<\/p><\/div><\/div><div class=\"faq-item\"><div class=\"faq-question\"><h3>6. How does digital shelf analytics protect against grey sellers?<\/h3><\/div><div class=\"faq-answer\"><p>Digital Shelf Analytics helps protect brands by detecting unauthorized sellers, monitoring SRP violations, and flagging pricing or content infringements. This enables businesses to take swift action to safeguard margins, protect brand integrity, and maintain control over distribution.<\/p><\/div><\/div><\/div><\/div><\/div>","protected":false},"featured_media":0,"template":"","solution-category":[2392],"class_list":["post-139845","solution","type-solution","status-publish","hentry","solution-category-brand-retailer"],"acf":{"block_default_bg_color":"#193c44","block_excerpt":"Learn what\u2019s influencing your e-commerce performance.","block_link_label":"Know more","block_featured_image":{"ID":66583,"id":66583,"title":"anchanto-solutions-digital-shelf-analytics-and-monitoring","filename":"dsam.svg","filesize":32572,"url":"https:\/\/prod-qa.anchanto.com\/wp-content\/uploads\/2024\/07\/dsam.svg","link":"https:\/\/prod-qa.anchanto.com\/en-ae\/solution\/digital-shelf-analytics-and-monitoring\/anchanto-solutions-digital-shelf-analytics-and-monitoring\/","alt":"anchanto-solutions-digital-shelf-analytics-and-monitoring","author":"1","description":"","caption":"","name":"anchanto-solutions-digital-shelf-analytics-and-monitoring","status":"inherit","uploaded_to":195,"date":"2024-08-02 02:16:57","modified":"2024-09-26 00:34:59","menu_order":0,"mime_type":"image\/svg+xml","type":"image","subtype":"svg+xml","icon":"https:\/\/prod-qa.anchanto.com\/wp-includes\/images\/media\/default.png","width":0,"height":0,"sizes":{"thumbnail":"https:\/\/prod-qa.anchanto.com\/wp-content\/uploads\/2024\/07\/dsam.svg","thumbnail-width":1,"thumbnail-height":1,"medium":"https:\/\/prod-qa.anchanto.com\/wp-content\/uploads\/2024\/07\/dsam.svg","medium-width":1,"medium-height":1,"medium_large":"https:\/\/prod-qa.anchanto.com\/wp-content\/uploads\/2024\/07\/dsam.svg","medium_large-width":1,"medium_large-height":1,"large":"https:\/\/prod-qa.anchanto.com\/wp-content\/uploads\/2024\/07\/dsam.svg","large-width":1,"large-height":1,"1536x1536":"https:\/\/prod-qa.anchanto.com\/wp-content\/uploads\/2024\/07\/dsam.svg","1536x1536-width":1,"1536x1536-height":1,"2048x2048":"https:\/\/prod-qa.anchanto.com\/wp-content\/uploads\/2024\/07\/dsam.svg","2048x2048-width":1,"2048x2048-height":1,"gform-image-choice-sm":"https:\/\/prod-qa.anchanto.com\/wp-content\/uploads\/2024\/07\/dsam.svg","gform-image-choice-sm-width":1,"gform-image-choice-sm-height":1,"gform-image-choice-md":"https:\/\/prod-qa.anchanto.com\/wp-content\/uploads\/2024\/07\/dsam.svg","gform-image-choice-md-width":1,"gform-image-choice-md-height":1,"gform-image-choice-lg":"https:\/\/prod-qa.anchanto.com\/wp-content\/uploads\/2024\/07\/dsam.svg","gform-image-choice-lg-width":1,"gform-image-choice-lg-height":1}},"block_link_url":"https:\/\/prod-qa.anchanto.com\/en-ae\/solution\/digital-shelf-analytics-and-monitoring\/"},"_links":{"self":[{"href":"https:\/\/prod-qa.anchanto.com\/en-ae\/wp-json\/wp\/v2\/solution\/139845","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/prod-qa.anchanto.com\/en-ae\/wp-json\/wp\/v2\/solution"}],"about":[{"href":"https:\/\/prod-qa.anchanto.com\/en-ae\/wp-json\/wp\/v2\/types\/solution"}],"wp:attachment":[{"href":"https:\/\/prod-qa.anchanto.com\/en-ae\/wp-json\/wp\/v2\/media?parent=139845"}],"wp:term":[{"taxonomy":"solution-category","embeddable":true,"href":"https:\/\/prod-qa.anchanto.com\/en-ae\/wp-json\/wp\/v2\/solution-category?post=139845"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}